Several small businesses all over the world rely on Facebook’s advertising station and organic platform. Over a hundred million SMBs get leverage on social media to advertise their services or goods.
Mark Zuckerberg’s aim when he launched Facebook Shops was to help small businesses to recover from their losses due to the present pandemic, which is COVID-19.
The Set-up is Easy and Free
If your business already has a Facebook account, then setting up Facebook Shops will be easy. By using Instagram and Facebook altogether, entrepreneurs can select any product they desire to feature, upload a maximum of 30 items, and customize their customer’s online shopping experience with a variety of branded colors and fonts.
You will see the shops on Instagram or Facebook business pages, where it will be easy to oversee eCommerce undertakings. Also, Zuckerberg, together with his team, plans to make Instagram a place for online shopping, by incorporating a tab for shopping and useful features.
Note that Shopify and Facebook are partners in creating Facebook Shops. Therefore, SMBs with Shopify will have an advantage in seamlessly integrating their websites with the Facebook shop.
