Google forewarns the people about the changes they plan to take with their algorithms. According to Neil Patel, users’ experience on individual website pages will significantly affect a site’s SEO than its entirety.
What Does “Page Experience” Mean?
Google expresses that page experience determines and measures how online users grasp their experience when connecting to a particular web page. Making the best out of these factors will make the web a better place for users. Google believes that page experience will influence online businesses’ success, as customers become more engaged and interested and can shop without any issue.
So, instead of subtracting SEO points on the whole website because some pages offer poor experience, it focuses on individual page SEO.
Better Mobile Experience
The upcoming Google algorithm seeks to address issues on websites when using a mobile device. So, you can say good-bye to annoying pop-ups, buried pages, and tiny buttons. All of these issues can affect customer experience, and worse, affect sales when customers leave behind a shopping cart.
Google considered this aspect a long time ago, and this will be a harsh awakening for some businesses that primarily focus on desktops. In the years to come, Google will bury companies that offer poor mobile device UX.
