PROGRAM EVENT
DETAILS » TORONTO

Sponsored by Canwest, with content assistance from the Canadian Advertising Museum

This invitation only breakfast event will celebrate the opening of the second Advertising Week in Canada. It will be attended by 250 - 300 client and agency leaders, sponsor CEOs, academic thought leaders, government officials and the media.

The event will be sponsored by Canwest, and will feature an inspiring panel discussing, how media is changing consumers. The panel will be moderated by noted radio personality Terry O’Reilly (author of the new book, The Age of Persuasion) and will include several past, present and future icons from the communications industry.

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The Canadian Advertising Museum is a not-for-profit organization headed by a group of seasoned advertising professional under the auspices of Humber College. CAM’s objective is to preserve Canadian advertising, past and present. Initial plans call for the establishment of a comprehensive website featuring ad campaigns with their attendant strategies. It will also feature the insights of the people, agencies and marketers who made it all happen. CAM’s long-term goal would see the founding of a bricks and mortar venue dedicated to the preservation of Canadian advertising.

Lead Sponsor: Corus Entertainment

Supported by Microsoft Advertising and in partnership with Ipsos ASI

In the ongoing battle for the attention and wallets of Canadian consumers, the question has always been: adapt or original? Do imported spots really resonate with Canadians?

Now, new findings have revealed that imported work may not have the impact you think. Join Ipsos ASI for a revealing look at the success rate of homegrown ads. Also featuring a panel discussion, Q&A session and more. You’ll go back to work armed with all the ammo you need for developing new homegrown spots.

Sponsored by CBC.
Thank you 27 Marbles Training for securing this wonderful opportunity on behalf of the industry.

ART & COPY reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns, including Lee Clow (Apple Computer 1984, and today’s iPod); Dan Wieden (“Just Do It”); Phyllis K. Robinson (who invented the “me generation” with Clairol); Hal Riney (who helped President Reagan get re-elected); and George Lois (who saved MTV and launched Tommy Hilfiger overnight).

Directed by Doug Pray (HYPE! SCRATCH), ART & COPY captures the creative energy and passion behind the iconic campaigns that have had a profound impact on American culture. Featuring rare interviews with the aforementioned industry legends, the film seeks to identify the elements that transform an slogan into a pop culture catch phrases.

ART & COPY provides a window into the creative process and the individuals who have changed our lives in ways we may not realize,” said Mary Warlick, CEO of The One Club. “The movie looks at advertising not as products flying off the shelf but as the work of a few American heroes who feel passionately about their craft, ideas, and the ability of ideas to change how people feel.”

Sponsored by: Yahoo! Canada

Speakers:
Ron Rogowski - Principal Analyst, Forrester Research
Dr. Jill Strawbridge - Director, User Experience Research, Yahoo!
Mitch Spolan - Vice President, North American Field Sales, Yahoo!

Learn how your brand’s site and online ads can more effectively emotionally connect with your target audience. This session explores how the human mind processes online information and advertising, and how you can use that to build a more relevant user experience that drives better business results; Plus a behind-the-scenes look at Yahoo! Canada’s new customizable home page, which delivers user-based content along with rich in-context targeting opportunities.

Gain a complete picture of what really drives a consumers’ attention, interest and emotional engagement with online display ads - by tapping into Yahoo!’s insights on subconscious reactions to ads, using brain wave (EEG) measurement, skin response testing and eye tracking response measures. In this session, Jill Strawbridge, Ph.D, uncovers new research with surprising results on what makes some online ads perform better than others, especially if an advertisers’ goal is memory retention.

Learn what it takes to really connect with consumers online, with a new approach from Forrester Research called Emotional Experience Design (EED): Ron Rogowski walks you through how top brands like Nintendo, Nike and Lexus are designing their sites to truly resonate with their brand attributes by creating a customized, relevant and social web experience.

Grow your knowledge of best practices with insights on Yahoo! Canada’s breakthrough new home page design. Mitch Spolan shares how leading user experience and ad research helped Yahoo! launch a cleaner, more engaging and customized interface, delivering higher value for both users and advertisers.

In Toronto, we have secured a new social hub - Lobby Restaurant and Bar. Sponsored by the Radio Marketing Bureau (RMB) and Toronto's favourite radio stations, those in the industry now have a place to network and mingle throughout the week.

Marketing Hall of Legends 6th Annual Gala
January 25, 2010 at the Four Seasons in Toronto

For the past six years, the Marketing Hall of Legends Gala has honoured the brightest and most influential figures in the marketing industry. This year, this tradition continues with a line-up of honourees who have all made marketing history in different yet equally inspiring ways. Attending this event is not only about showing your gratitude. It’s also a great way to reconnect with and get more acquainted with marketing professionals from across the country.

2010 Hall of Legends Inductees
VISIONARIES
Jean Coutu, Founder and President of the board of directors , Jean Coutu Group
François J. Coutu, President & CEO, Jean Coutu Group
Chip Wilson, Founder and Chief Product Developer, lululemon athletica Inc.

BUILDERS
Colleen Moorehead, Entrepreneur in Residence, Signal Hill Equity Partners (formerly of E*Trade canada)
Annette Verschuren, President Canada, Home Depot Inc.

ENABLERS
Angus Reid, CEO, Vision Critical
Geoffrey Roche, Founder and Chief Creative Officer, Lowe Roche

MENTOR
Marlene Hore, Creative Director, Partners and Edell (formerly of JWT)

To purchase tickets, email Dijana at debach@mandrake.ca or call (416) 922-5400 x 255.