Join Us In 2015

January 26 - January 30, 2015

#FFWD2015

advertising and marketing week 2015

See what’s in store for you

It’s five full days of exciting, insightful, thought-provoking events led by luminaries in our industry.

Our Speakers

+-Kevin Newman
CTV News

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Opening Breakfast
8:00 am – 10:00 pm

Arcadian Court
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
See Google Maps

One of Canada’s most authoritative voices in news, Kevin Newman is a household name and has been well-known to viewers as a news anchor in Canada and the U.S. for more than 30 years. A correspondent and co-host on the award-winning investigative series W5 since September 2012 as well as a fill-in anchor for CTV NATIONAL NEWS, Newman formerly anchored the innovative daily news program KEVIN NEWMAN LIVE and hosted the long-running political broadcast program QUESTION PERIOD.

Newman’s career has taken him to every major hotspot around the globe and through every community, territory, and province in Canada, covering some of the most significant events in recent history, from 9/11 and the Asian Tsunami, to Mandela’s release and Chris Hadfield singing in orbit. He has been embedded with Canadian troops in Afghanistan, and led award-winning newscasts north and south of the border. His work has garnered the industry’s highest honours, including Emmy® Awards, Gemini Awards, and a Peabody Award.

Newman has been instrumental in curating and building the CTV NEWS digital brand, while offering insight into the digital media strategy and future of other Bell Media properties. He is a devoted social media enthusiast, whose departure from traditional media in 2010 was borne of a desire to explore the emerging digital content field.

Prior to his role with CTV News, Newman returned to Canada from the US in 2001 to join Global Television, leading the creative, staffing, and editorial design of the national news, which he anchored for 10 years.

Newman’s return to the Canadian broadcaster followed his seven years as an anchor and correspondent at ABC News in New York. During that time, Newman hosted and reported for Nightline, World News Tonight, and Good Morning America, reporting for Nightline with Ted Koppel, and substitute anchoring and reporting for World News Tonight with Peter Jennings.

From 1992 to 1994 Newman anchored CBC Television’s Midday, after reporting for The National from Parliament Hill, Alberta and the North. From 1986 to 1988, Newman was CTV’s Atlantic Bureau Chief and Parliamentary Reporter. His first job as a reporter was with Global TV’s Sportsline in 1981.

+-Mitch Joel
President Twist Image

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Opening Lunch
12:00 pm – 2:00 pm

Arcadian Court
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
See Google Maps

Mitch Joel is President of Twist Image – one of the largest independent Digital Marketing agencies in North America. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada.

Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters and Dr. Phil.

Mitch is a regular columnist for the Harvard Business Review, The Huffington Post and other magazines and newspapers. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing bestseller. His latest book, CTRL ALT Delete, (also published by Grand Central Publishing) was released in May 2013.

+-Andrew Keen
Internet entrepreneur

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Opening Lunch
12:00 pm – 2:00 pm

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Arcadian Court
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
See Google Maps

Andrew Keen is an Internet entrepreneur who founded Audiocafe.com in 1995 and built it into a popular first generation Internet company.

He is the currently the executive director of the Silicon Valley salon FutureCast, the host of “Keen On” show, the long-running TechCrunch chat show, a columnist for CNN and a regular commentator for many other newspapers, radio and television networks around the world. He is also an acclaimed speaker, regularly addressing the impact of digital technologies on 21st century business, education and society.

He is the author of the international hit Cult of the Amateur: How The Internet Is Killing Our Culture which has been published in 17 different languages and Digital Vertigo: How Today’s Social Revolution Is Dividing, Diminishing and Disorienting Us, his controversial critique of contemporary social media. His latest book, The Internet Is Not The Answer will be released on January 6, 2014

+-Mathew Ingram
Senior Writer GigaOm.com

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Opening Lunch
12:00 pm – 2:00 pm

Arcadian Court
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
See Google Maps

Mathew Ingram is an award-winning journalist who has spent the past two decades writing about business, technology and new media.

He is currently a senior writer with the San Francisco-based blog network GigaOM, and before that spent 15 years at The Globe and Mail as a reporter and columnist. He was the newspaper’s first online columnist and its first blogger, and was also the paper’s first online Communities Editor — a position that involved developing and helping to implement the Globe’s social and community strategy, as well as policies and training related to Facebook, Twitter, online comments and other tools. Mathew is also one of the founders of mesh, Canada’s leading web conference.

+-Justin Scott
VP of Brand Strategy, East Coast and Canada Tumblr

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Yahoo Canada Speaker Series
4:00 pm – 5:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Justin Scott is the VP of Brand Strategy, East Coast and Canada, at Tumblr. In his role, he oversees the Brand Strategy and Creative Strategy teams, which help brands design creative campaigns, develop content strategies and devise native solutions to connect with Tumblr’s passionate community. Prior to joining Tumblr, Scott served as Co-Head of Sales at Zillow, the leading online real estate property.

+-Richard Stanley
Director, Head of Marketing Services & Creative Services Yahoo

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Yahoo Canada Speaker Series
4:00 pm – 5:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Richard Stanley has worked for Yahoo since 2005. He is now Director, Head of Marketing Services and Creative Services. Richard leads a team who brings Yahoo’s B2C and B2B propositions to market across media and social and creative that brings them to life.

Prior to joining Yahoo, Richard was a Communications Director at Starcom in Melbourne, planning on some of Australia’s biggest brands. Richard has over 18 years experience in advertising having started as a media buyer in his hometown of Melbourne.

+-Stephen Dubner
Bestselling Author

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2015 Change Makers Conference
8:00 am – 1:00 pm

Arcadian court
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
See Google Maps

Stephen J. Dubner is an award-winning author, journalist, and radio and TV personality. He is best-known for as co-author of the books Freakonomics, SuperFreakonomics, and Think Like a Freak. They have sold more than 7 million copies in more than 40 countries. Dubner is also the host of the Freakonomics Radio podcast, which gets 5 million downloads a month.

Freakonomics, published in 2005, was an instant international bestseller and cultural phenomenon. Hailed by critics and readers alike, it still appears regularly on The New York Times bestseller list. SuperFreakonomics followed in 2009, to similar acclaim, and in 2010 a documentary film version of Freakonomics was chosen as the closing film of the Tribeca Film Festival. The third book in the Freak trilogy, Think Like a Freak, was published in 2014 and immediately took up a long residency near the top of international bestseller lists.

Dubner also maintains the popular Freakonomics blog, which has been called “the most readable economics blog in the universe” (which isn’t saying much). He has appeared widely on television, including as a regular contributor to ABC News and as host of the Emmy-nominated NFL Network program “Football Freakonomics.”

Dubner is also the author of several other books, including Turbulent Souls/Choosing My Religion (1998), Confessions of a Hero-Worshiper (2003), and the children’s book The Boy With Two Belly Buttons (2007). His journalism has appeared in The New York Times, The New Yorker, Time, and elsewhere, and has been anthologized in The Best American Sports Writing, The Best American Crime Writing, and others. Turbulent Souls is currently being developed as a film.

The eighth and last child of an upstate New York newspaperman, Dubner has been writing since he was a child. (His first published work appeared in Highlights magazine.) As an undergraduate at Appalachian State University, he started a rock band that was signed to Arista Records, which landed him in New York City. He ultimately quit playing music to earn an M.F.A. in writing at Columbia University, where he also taught in the English Department. He became an editor and writer at New York magazine and The New York Times before quitting to write books. He is happy he did so.

+-Terry O'Reilly
Writer and director Pirate Toronto

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2015 Change Makers Conference
8:00 am – 1:00 pm

Arcadian court
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
See Google Maps

Before Pirate Radio & Television, Terry spent 10 years as an award-winning copywriter at several of the most creative advertising agencies in Canada.

In 1990, he co-founded Pirate Radio & Television, specializing in audio production for radio and television commercials. Pirate has grown to include 8 recording studios in Toronto and New York City.

Terry has won a few hundred national and international awards for writing and directing. Marketing Magazine named him one of Canada’s “Most Influential” marketing people. He was chosen as the first Canadian judge for the inaugural year of Radio at the Cannes Advertising Festival in France.

He also sat as Jury Chairman at the Canadian Marketing Awards, the International Clio Awards in Miami and the London International Advertising Awards.

When he’s not creating advertising, he’s talking about it, first as the host of the award-winning CBC/Sirius/WBEZ Chicago radio series, The Age of Persuasion – with close to a million listeners a week in Canada alone. The Age of Persuasion podcast was chosen as the “Best New Podcast of 2011″ by iTunes, and was awarded the Grand Prize trophy at the New York Radio Festivals in both 2011 and 2012.

And in 2012, Terry premiered a new radio series called Under The Influence. He co-authored the best-selling book The Age of Persuasion published in Canada, the U.S. and China.

+-Marc Stoiber
Creative Strategist

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2015 Change Makers Conference
8:00 am – 1:00 pm

Arcadian court
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
See Google Maps

Marc Stoiber is a creative strategist, entrepreneur, and writer. He works with clients to build resilient, future proof brands.

Marc’s leadership positions have included VP of Green Innovation at Maddock Douglas, President and Founder of Change Advertising, National Creative Director of Grey Canada and Creative Director of DDB Toronto.

His work has been recognized by virtually every international industry award for advertising and design.

Marc writes on brand innovation for Huffington Post, Fast Company, GreenBiz and Sustainable Life Media. He also speaks on the subject from coast to coast, and has been featured at TED.

+-Phillip Haid
Co-Founder & CEO Public Inc.

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2015 Change Makers Conference
8:00 pm – 1:00 pm

Arcadian court
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
See Google Maps

Phillip Haid co-founded PUBLIC in 2008 to disrupt the way companies, charities, governments and consumers/citizens think about public engagement and doing good.

Driven by a passion to prove that profit and purpose must go hand in hand to generate large scale social impact, he set out to build a hybrid company – part agency/part social innovation lab – that creates social impact through public engagement, fundraising, advocacy and volunteer engagement programs, campaigns, platforms and businesses.

As CEO, he is responsible for overseeing the strategic and creative growth of the business. Phillip is a columnist for Fast Company and the Financial Post writing on profitable good.

+-Karen Howe
Senior Vice President/Creative Director One Advertising

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2015 Change Makers Conference
8:00 pm – 1:00 pm

Arcadian court
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
See Google Maps

Karen Howe has been at the helm of anti-drinking and driving campaigns for the LCBO. She has also helped bring attention to the plight of girls in the developing world through her work for Plan Canada. Her roaring cow 5-second commercials made milk cool for teens. And she has also cured the tax pain of Canadians for H&R Block.

Karen’s work has been recognized for its creativity around the world, and she has also juried for most major award shows including, most recently, Cannes. She is regular speaker and commentator on all things creative.

Karen’s mantra is that creativity has the power to make the world a better place.

+-Tracy Danicich
Vice President, Campaign Director Ad Council

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2015 Change Makers Conference
8:00 pm – 1:00 pm

Arcadian court
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
See Google Maps

As Vice President, Campaign Director, Tracy leads the development, implementation, and evaluation of several Ad Council campaigns, including Unplanned Pregnancy Prevention, and Enrollment in Health Insurance. In her position, she works with the campaign team to guide strategic and creative development and the day-to-day management of each campaign.

Since she joined the Ad Council in 2004, Tracy has held several positions within the organization, and has managed the development of campaigns including the iconic, award-winning “A Mind is a Terrible Thing to Waste” campaign with UNCF, the Obesity Prevention campaign with the U.S. Department of Health and Human Services, and the Mentoring campaign with Big Brothers Big Sisters of America.

Prior to the Ad Council, Tracy worked at the Office of President William Jefferson Clinton as a fact checker on his bestselling memoir My Life, and at NBC Sports in the Press and Media Relations Department. Tracy received her BA in International Communications from Franklin College in Switzerland.

+-Sergio W. Carvalho
Associate Professor of Marketing Rowe School of Business, Dalhousie University

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Morning Master Series
9:00 am – 10:00 am

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Dr. Carvalho received his Ph.D. in Business/Marketing from Baruch College/The Graduate School of the City University of New York, his MBA in Finance from Northeastern University, and his BBA from the University of Fortaleza, Brazil. In addition, he completed two Post Graduate Diplomas – in International Business at the Ecole Supérieure de Commerce in France and in Finance at FGV-Fundacao Getulio Vargas in Brazil.

Dr. Carvalho’s research covers consumer behavior and international marketing. His research has been funded by grants from the Social Sciences and Humanities Council of Canada. His has published articles in the Journal of Marketing, International Journal of Research in Marketing, Academy of Management Learning and Education, Journal of Businees Research, Journal of Business Ethics, International Marketing Review, and Journal of International Consumer Marketing. He has also presented his papers at the Conferences of the American Marketing Association, Academy of International Business, Association for Consumer Research, European Association for Consumer Research, and Society for Consumer Psychology.

As a university instructor at both the graduate and undergraduate levels, Dr. Carvalho has taught courses in a range of marketing disciplines, focusing on consumer behavior, consumer research, new product planning and development, and business strategy (international and domestic.).

+-Josh Feldmeth
CEO North America Interbrand

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Interbrand Canada Session
10:00 am – 11:00 am

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

In his role as CEO of North America, Josh ensures that everything Interbrand does for clients generates business value.

Josh first joined Interbrand in 2002 as a Vice President of Strategy in the Dayton office. He transferred to the Zürich office in 2007 to drive the growth of Interbrand’s analytics capabilities across Europe. In 2009, Josh became Managing Director of Interbrand Amsterdam. In 2010, he returned to the US to become CEO of Interbrand’s New York office. He became CEO of Interbrand North America in 2014 and oversees Interbrand’s New York, San Francisco, Toronto, Dayton, Cincinnati and BrandWizard offices.

During that time, he has been a respected partner of clients such as UPS, AT&T and GE. His expertise around creating and managing brand value has been sought by media outlets like CNBC, Bloomberg TV, Advertising Age, Mashable and many others.

+-Will Novosedlik
AVP, Head of Brand Experience Idea Couture

Picture of Will Novosedlik

 

 

 

 

 

 

 

 

Applied Arts Session
11:30 am – 12:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Will has successfully created, built and repositioned brands in the consumer packaged goods, technology, telecom, retail, sports and leisure categories for almost 30 years. As both a client and consultant – and across the United States, Europe and Canada – he has brought new brands to life through messaging and customer experience.

As VP Brand and Communications, he built and led the brand communications and customer experience teams that created and launched WIND Mobile in Canada. Previous to that, he played a leading role in the brand re-positioning, customer experience and retail re-design for Europe’s fastest growing wireless brand, OSKAR (now Vodafone). And as a partner and senior strategist at Russell Inc., he helped build one of Canada’s leading design firms.

For the last 20 years, Will has published hundreds of articles on the art of brand communications and experience in leading publications around the world. When not working on brands, he can be most often be found wandering the streets with his camera, reading great fiction, taking in the visual arts, travelling to his favorite places or any combination of the above.

Will holds a BA in Design and Visual Communications from Nova Scotia College of Art and a BFA in languages and arts from University of Windsor.

+-Aaron Starkman
Creative Director Rethink

Picture of Aaron Starkman

 

 

 

 

 

 

 

 

Applied Arts Session
11:30 am – 12:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

It turns out that people other than Aaron’s mother like his work. In fact, Ellen Degeneres declared his Vim commercial as her ‘favorite ad of all time’. On the same program, she said his IKEA commercial was #3. But for those who don’t trust Ellen – Aaron has won at every major national and international award show including Cannes – where, after earning another gold award in 2008, he became the first writer in the world to garner Cannes gold awards in Film, Radio, and Media. Aaron has hauled in more Cannes gold lions than any other creative in Canada.

Prior to joining Rethink, Aaron spent most of his ad-life writing for, and leading the creative department at Zig (reborn as Union). That agency placed in the top five in Strategy‘s Agency of the Year Competition every year it existed. Aaron has also been a judge in Cannes, The One Show and has been the keynote speaker at industry events 3 blocks away from Rethink and as far away as Seoul, Korea.

When you don’t see him doing something industry related, you might find Aaron solidifying his Four Square mayorship at the very fine establishment, Jack Astor’s.

+-Diti Katona
Chief Creative Officer Concrete Design Communication

 

Applied Arts Session
11:30 am – 12:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Diti Katona is a founding partner of Concrete Design Communications. As Chief Creative Officer, she is best known for producing elegant and evocative work for the firm’s clients in fashion, retail and luxury goods.

Diti’s creative direction and marketing experience guide the strategy and development of brand campaigns, product packaging, custom publications and visual identities. She also leads the firm’s involvement in startup ventures and business partnerships focused on the development of innovative lifestyle and luxury brands.

Over the years, Diti’s creative work has received numerous awards from juries throughout North America and Europe, including the American Center for Design (Chicago), the American Institute for Graphic Arts (New York), Graphis Design (New York), and British Design and Art Direction (London).

In 2012, Diti received the prestigious Les Usherwood lifetime achievement award from the Advertising & Design Club of Canada (ADCC) for her contribution to the Canadian creative community. Diti frequently lectures on design topics, serves as a faculty advisor at design schools, and judges international competitions in her field.

+-James Aitken
CEO & Co-Founder The Exchange Lab

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The Exchange Lab Session
11:30 am – 12:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

A dynamic, energetic leader within the programmatic marketing community, James Aitken is a spirited entrepreneur with a proven track record of building successful companies and exceeding revenue goals.

In 2007, James set up The Exchange Lab, which has become the world’s largest programmatic digital media marketplace. As Co-Founder and CEO, James helped build the privately held company from a start-up in the UK to an international player that now serves more than 300 clients across over 50 markets worldwide with offices in London, New York, San Francisco, Chicago, Toronto and Istanbul.

James is also Chairman of Aitken Investments, where he operates the venture capital group, which invests in start-up digital media businesses. Investments thus far include: The Exchange Lab, The Trade Desk, Appsavvy, Adconion. Other investments include Olliffe Meats, Northern Natural Holdings and City Financial group.

Prior to starting The Exchange Lab, James founded MediaBrokers & Atlas Europe in the UK in 2001. Both businesses were acquired by aQuantive L.L.C. and ultimately, by Microsoft in June 2007.

Previously, James was Media Director for Avenue A Media in London after being part of the initial start-up & IPO of Avenue A Media in Seattle, USA in 1998. James is originally from Canada where his previous career was in reforestation. In 1993, he co-founded and managed Renaissance Reforestation before selling the business in 1996. Reforestation is an ongoing passion, but nowadays instead of planting trees on a cost per thousand, James plants online ads on a cost per thousand.

+-Colleen Albiston
Chief Marketing Officer, Deloitte

 

Deloitte Canadian CMO Study
1:00 pm – 2:00 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Colleen Albiston is the Chief Marketing Officer for Deloitte in Canada. She is a sponsor of the firm’s CMO practice group and a member of the executive of the organization’s Global Brand Counsel. A creative and enthusiastic champion of innovation and change, she leads a team that provides marketing, communications, account development, research, public affairs and pursuits support to the firm.

She brings two decades of experience in marketing ideas and services in Canada, the US and global roles. Accelerating digital marketing, aligning campaigns around thought leadership with great content strategy, demonstrating that metrics matter and creating the best environment for her clients and team members are what drive her.

Colleen holds an MBA from the University of Toronto, has been honoured as one of Canada’s Top 40 Under 40 and is a recipient of the Queen’s Jubilee Medal for her work in the community. Colleen is a regular contributor to The Globe and Mail’s Leadership Lab series.

Colleen is an energetic, creative and enthusiastic mentor who balances her professional life with a dedication to the non-profit sector and a passion for fitness.

+-Steve Levy
Chief Operating Officer Ipsos Reid

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The Most Influential Brands in Canada
Ipsos Influence Index
2:30pm to 3:30pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

While starting his career in sales (at Xerox) and then brand management (at Mars foods), Steve Levy has been involved in the marketing research and information business in the UK, South East Asia and, since the late 80’s, in Canada.

In his current role he leads Ipsos Reid’s business, which involves a number of specific responsibilities including managing a staff of over 120 marketers and researchers, local product development, innovation, and R&D. He also oversees the publication and release of white papers and publications in the marketing and loyalty space, as well as a number of significant research programs.

In addition to his management role, Steve continues to act as team leader for a number of accounts mostly in the technology sector. He has been a member on the Ipsos International Loyalty Board since its inception in 2002 and is also active in the broader industry. He was the 2010 conference chair for the Marketing Research & Intelligence Association’s (MRIA) annual conference and is a Canadian Marketing Association (CMA) Board and Executive Committee member.

+-Tessa Virtue
Olympic & World Champion Ice Dancer

Picture of Tessa Virtue

 

 

 

 

 

 

 

 

Toronto Star Speaker Series
4:00 pm – 5:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Born into a sports-oriented family, Tessa was given the gift of athleticism at an early age. The youngest of four children, Tessa was an exceptional gymnast and ballet dancer growing up. In fact, Tessa was chosen at a young age to join the National Ballet of Canada. Enjoying both dance and skating, Tessa realized that she could have the best of both worlds as an ice dancer.

Travelling the world, Tessa gained an adoration for fashion, beauty and romance and how they are all interconnected with the sport she loves. A fun, loveable and artistic girl next door, Tessa enjoys the artistry in figure skating from wardrobe creativity and selection to hair and make-up.

Paired with life-long skating partner Scott Moir at the age of seven by Scott’s aunt Carol, Tessa and Scott found a connection at an early age. After taking home gold at the 2006 World Junior Figure Skating Championships, Tessa and Scott realized they had something special on the ice never looked back. Tessa and Scott are two-time World Figure Skating Champions, Olympic Gold and Silver Medalists and six-time Canadian National Champions.

+-Scott Moir
Olympic & World Champion Ice Dancer

Picture of Scott Moir

 

 

 

 

 

 

 

 

Toronto Star Speaker Series
4:00 pm – 5:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Scott Moir was born and raised in the town of Ilderton, Ontario just outside of London, into an athletic family heavily involved in the skating world. Scott is an outgoing, positive and all around jokester, who enjoys relaxing with childhood friends, listening to country music and cheering on the Toronto Maple Leafs.

Scott began his skating career on hockey skates with a dream of one day playing professional hockey. With a natural skating ability at a young age, Scott often flipped between hockey and figure skates. During a summer skate camp in Ilderton, Scott’s first figure skating coach and aunt Carol, noticed Tessa Virtue who seemed like the perfect complement to Scott’s size and ability. Noting the connection, Carol paired Scott with Tessa at the age of nine.

Capturing gold at the World Junior Figure Skating Championships in 2006, Tessa and Scott made a ‘hello world’ statement and never looked back. After eighteen years skating together, Scott and Tessa are Olympic Gold and Silver medalists, two-time World Champions and a record six-time Canadian National Champions.

+-David Corelli
Director, Strategy SportBox Entertainment Group

 

Toronto Star Speaker Series
4:00 pm – 5:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

With SportBox since inception, David plays an integral role in building and shaping the direction of the firm. He is responsible for overseeing firm-wide strategy, including brand, marketing, media, and creative direction for the agency and its clients, while also leading the account of Tessa Virtue and Scott Moir. David also spearheads and leads the agency’s consulting practice, working with brand marketers and sport entertainment properties on sponsorship, event and marketing strategies.

Over his career, David has worked with leading creative brands to build lifestyle marketing programs, and with sports organizations and charities to develop and evolve their marketing and partnership approach. Prior to SportBox, David held roles with Desperado Marketing, TrojanOne and IMG.

+-Alan Middleton
Assistant Professor of Marketing Schulich School of Business, York University

Picture of Alan Middleton

 

 

 

 

 

 

 

 

Morning Master Class
8:00am to 10:00am

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

His 25 year practitioner career includes marketing roles with the Universal Oil Products Company (UOP Inc.) in Chicago, USA, and Esso Petroleum in Oslo, Norway, and a career in advertising with the J. Walter Thompson (JWT) advertising agency. He worked in London, England and then Toronto, Canada where he ended up as President of Enterprise Advertising Associates, a JWT subsidiary. He then became President/CEO of JWT Japan and was made Executive Vice President and a Board Director of the worldwide J. Walter Thompson Company.

Leaving JWT in the 1990s to spend time consulting and training in China and Canada, he subsequently commenced his academic career. Currently a member of the marketing faculty at Schulich, he has taught at Rutgers Graduate School of Business in the US, and leading business schools in Argentina, China, India, Russia and Thailand.

In September 2001 he took over as Executive Director of the Schulich Executive Education Centre (SEEC). SEEC runs non-degree programs for over 10,000 executives and managers a year in North America and the ‘BRICs’ (Brazil, Russia, India, China).

He is a co-founder of the ‘Cassie’ advertising awards and co-authored the first book of the winners. In 2005 he was inducted into the Canadian Marketing Hall of Legends in the mentor category and in June 2012 received the ACA Gold Medal for contribution to the marketing industry. In December 2012 he was awarded the Queen Elizabeth II Diamond Jubilee Medal for service to the literacy movement.

+-Brent Barootes
President & CEO Partnership Group – Sponsorship Specialists™

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Partnership Group Session
11:30 am – 12:30 pm

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Brent Barootes is President and CEO of the Partnership Group – Sponsorship Specialists™, a Calgary based national sponsorship consulting agency. Brent has worked directly or indirectly with many Canadian brands, corporations, small and medium businesses as well as charities, non-profits, professional and amateur sports teams, municipalities and government agencies to develop, audit, enhance, design, and build effective sponsorship programs for them.

His expertise includes sponsorship valuations and audits, corporate measuring and investment in sponsorship for realized ROI, inventory/benefit development, sponsorship activation programs, package development, and mentoring of staff and volunteers for both corporations engaging in sponsorship as well as charitable, non-profit and for profit events and organizations.

Brent has spent over 25 years in the industry working for professional sport organizations, broadcast sponsorship, director of development for a national Canadian charitable organization and developed and delivered profitable sponsorship programs resulting in above average return on investment for both properties and sponsors.

Brent has provided services directly to such organizations as MS Society of Canada, World Vision Canada, Canadian Red Cross, Canada Games, Cities of Toronto, Calgary, Regina, Edmonton, Pointe Claire, Swift Current, Kelowna and many smaller municipalities across Canada as well as Canadian Breast Cancer Foundation, CARE Canada, Art Galley of Alberta, York University, University of Manitoba, Globe Theatre, Saskatchewan Roughrider Football Club and many others.

Brent has worked with such corporations in sponsorship consulting as Gulf Canada Resources, Saskatchewan Credit Unions, GeoLogic Systems, Potash Corporation, Solid State Geophysical, The Mosaic Company, XEROX Canada, Toshiba Canada, Sport Chek, SaskEnergy, Rawlco Radio Group, Alberta Treasury Branches, Saskatchewan Government Insurance, and others. Brent is an accomplished and regular speaker at conferences and seminars across North America on a variety of sponsorship and related topics.

+-Jason Praw
Head of Canadian Research Mintel

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Mintel Session
12:30 pm – 1:30 pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Jason has worked in market research and retail consulting for over 10 years. He has a MSc in Biology from Concordia University in Montreal. Jason lives just north of Toronto, but was born and bred in Montreal. As such, he is a fanatical Canadiens fan. Go Habs Go!

+-Jamie Michaels
Head of Brand Strategy Twitter Canada

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Twitter Canada Session
1:00 pm – 2:00 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Jamie puts the power of Twitter in the hands of marketers with his knowledge of the platform and its immense potential. He collaborates with top advertisers and agencies to create innovative solutions that drive engagement and bottom line results.

Jamie is an award-winning marketer specializing in strategic brand integration. He has developed and activated hundreds of media solutions for Fortune 500 brands and top tier agencies across multiple platforms. In past roles, he delivered outstanding results for organizations such as Rogers Media, Viacom International & CBC. He has worked on numerous marquee properties including the NHL, Dragons’ Den, Toronto Blue Jays and the Olympic Games.

Jamie is a graduate of York University with a Certificate in Marketing Management from Seneca College. He is @jamiemichaels on Twitter.

+-Kristi Karens
Director of Media, Consumer Engagement and Agency Partnerships Mondelēz International

 

Twitter Canada Session
1:00 pm – 2:00 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Kristi believes passionately in the perfect marriage of creative, media and technology to drive the most powerful solutions, meaning and engagement for brands and is excited to bring her 20+ years of agency experience to this new role.

As Director; Media and Consumer Engagement Kristi has been instrumental in the role out of the global Mondelez partnership deals with Facebook, Google and Twitter across N.A. including Mondelez’ first geo-targeting initiative with Twitter and Oreo. These partnerships reflect the company’s goal is to grow mobile and digital from about a quarter of its media budget to more than half of all spending by 2016.

Prior to joining Mondelez International Kristi has spent her 20+ year career working in many of North America’s leading advertising agencies including BBDO, J.W.T, Leo Burnett and Ogilvy. She has been responsible for brand building and award winning campaigns for many top tier packaged goods companies including Warner-Lambert, Nintendo, Unilever, Wrigley, Cadbury, Kraft and Post.

+-Derek Hutchison
Head, Enterprise Social Media RBC

 

Twitter Canada Session
1:00 pm – 2:00 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Derek Hutchison is Head, Enterprise Social Media at RBC. In this role he is responsible for setting the strategic social media vision and development of a comprehensive social media strategy to deliver engaging and highly differentiated interactive experiences.

Derek joined RBC in 2004 and has held a number of senior sales & marketing roles including: Head, Sales Enablement and Head, Global Marketing & Communications for RBC Dexia Investor Services, a 50/50 joint venture between RBC and Dexia BIL of Belgium, and Head Marketing & Sales Effectiveness for RBC Investor & Treasury Services.

Derek is a graduate of Queen’s University where he earned a Masters Degree in Industrial Relations, and Lake Superior State University where he graduated with a Master of Business Administration Degree.

+-David Bradfield
Director, Strategy SapientNitro

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SapientNitro Session
2:30 pm – 3:30 pm

TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

David Bradfield leads the North American Social Strategy team at SapientNitro. He is based in Toronto, but drives service integration across the central (Detroit, Chicago, Minneapolis) and west regions (San Francisco, Los Angeles). David specializes in digital communication strategy and social business consulting, helping organizations plan and manage relationships and reputation across multiple channels.

Prior to joining SapientNitro, David launched and led the digital, social and emerging media teams at Fleishman-Hillard (Omnicom) in Canada and New York. He also served as global chair of the firm’s Digital practice supporting growth across North America, Europe and Asia.

Over the course of his 18-year career, he has earned a reputation as a thought leader and pragmatic professional known for his sound counsel and calm confidence.

+-Howard Goldkrand
Innovations Director SapientNitro

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SapientNitro Session
2:30 pm – 3:30 pm

TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Howard Goldkrand currently serves as innovation director for SapientNitro’s Toronto office. In this role, Howard is responsible for helping to define and redefine creative strategy through dimensionalized storytelling and brand integration.

Howard’s innovative vision for new modes of media engagement stems from his rich history of work across genres. He firmly believes that the best way to know the future is to invent it. This approach, inspired by Allen Kay, has influenced Howard to harness the tension between creative strategy and technology prowess to help deliver ground breaking campaigns and thinking for clients.

Prior to joining SapientNitro Howard served as innovation director and cultural engineer at Modernista!, acting as a catalyst for ideas that reshapes client business, company business and company culture. His imprint was visible on a variety of major projects including the rebranding of GM’s Cadillac Brand, the first ever pop-up retail show for Song Airline and an Emmy award winning creation of an alternate reality game for the 5th season of Showtime’s DEXTER.

+-Karen Gordon
VP, Digital Media, Global NHL

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NHL.com Speaker Series
4:00 pm – 5:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

With 15+ years in the Digital Media space, Karen has established a track record of building successful digital media sales divisions within a variety of companies including Sympatico, Alliance Atlantis [Shaw], Transcontinental [TC Media], Standard Broadcasting [Astral/Bell] and most recently the NHL.

Today, Karen leads the digital media division at the NHL on a global scale with a focus on monetizing all digital media assets worldwide. In North America, she focuses on developing compelling digital solutions for NHL partners that complement their overall marketing initiatives across the ever-evolving web, mobile and social platforms to maximize engagement with NHL fans in addition to facilitating digital media ad sales through Rogers Media in Canada and NBC in the US.

+-George Dudas
Director of Integrated Sales NHL

 

NHL.com Speaker Series
4:00 pm – 5:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

George Dudas is the Director of Integrated Sales at the NHL. He is based in Toronto and is focused on new sponsorship, event, and digital revenue streams for the NHL in Canada. George specializes in brand activation, fan engagement and integrated solutions for potential partners, given his strong Sales & Brand Marketing background, particularly within sports.

Prior to joining the NHL, George spent several years in roles at AB InBev, most notably on the Marketing team, where he helped lead Budweiser and Bud Light to market leadership in Canada, through award winning activation, consumer connection & sponsorship notoriety. He then took his sponsorship and activation experience to the property side of the business, at NBA Canada, leading sponsorship sales, partners service and NBA.com media relationships. Most recently, George spent four years at NFL Canada where he was Director of Marketing & Corporate Partnerships, along with initiating the geo-targeting of NFL.COM in Canada. He has rounded out his experience through a host of independent consulting, marketing and event opportunities with multiple sports leagues & properties over the past 20 years.

George is a Queen’s University grad who has earned a reputation for combining his understanding & passion for sports marketing, with being a collaborative relationship builder. When he isn’t working, he relishes time with his family and staying active (running), while remaining an avid and engaged sports & music fan.

+-Jesse Miller
Consultant New Media

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Microsoft Breakfast
8:00 am – 10:00 am

Malaparte
TIFF Bell Lightbox
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Jesse Miller (MA) is a nationally recognised authority on social media awareness and education. As a consultant and educator, the majority of his expertise focuses on the topics of online safety, parenting connected youth, digital literacy, new media, and communication trends.

As a public speaker, he has presented to thousands of audiences across Canada, working with the British Columbia (BC) government on cyber-bullying initiatives and launching digital literacy campaigns. Miller also serves as a consultant and trainer to the Royal Canadian Mounted Police in BC and as a partner to education and public safety agencies across Canada with a focus on social media impacts within the public sphere.

In addressing the societal impacts of New Media, Miller’s innovative delivery opens dialogues about technology and associated communication trends, his presentations to corporate, education, and non-profit sectors have provided thousands of conference audiences with a unique view to the social media and technology trends occurring within Canada.

+-Shane Wang
Assistant Professor of Marketing Ivey Business School, Western University

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Morning Master Series
9:00 am – 10:00 am

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Shane Wang is an Assistant Professor of Marketing at the Ivey Business School, Western University, Canada. His research focuses on choice modeling, cognitive psychology, behavioral economics, Bayesian statistics, machine learning and textual analysis of user-generated content with applications in marketing and new product development. His work has appeared in Marketing Science, and the Journal of Mathematical Psychology. Professor Wang received his Ph.D. in Marketing from the University of Cincinnati.

+-Jennifer Campbell
General Manager, Enterprise Marketing Canada Post Corporation

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Canada Post Session
10:30 am – 11:30 am

TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Jennifer is a leader in multi-channel Marketing strategy, and has spearheaded countless initiatives to support the industry. She joined Canada Post in 2006 and leads a team of experts who bring hands-on marketing experience and knowledge to a wealth of customers, agencies and industry partners across the country. Jennifer and her team develop business-building marketing initiatives to inspire marketers, agencies and industry partners, show the art of “what is possible” and to drive multi-channel business growth for Canada Post. She also promotes industry best practices and marketing initiatives, and provides the education and support that help marketers act on insights to maximize their ROI.

Jennifer has an extensive background in multi-channel marketing, segmentation and CRM that has been developed throughout her extensive career. Prior to Canada Post, she held senior marketing roles at American Express and TD Bank. She also worked on the agency side at Blitz (Cossette) and InfoWorks, consulting to companies specializing in marketing and segmentation strategies. A Queen’s University graduate (BA Hon. and MBA), she also holds a Masters Certificate in Innovation Management. When she isn’t talking about marketing, she is often thinking about it, while plodding through more than 25 half-, and 2 full-, marathons.

+-Scott Pinkney
VP, Executive Creative Director Publicis Canada

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Canada Post Session
10:30 am – 11:30 am

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

With over 26 years of experience working in New York, the UK and Toronto, Scott is a leading Creative Strategist, Brand Ambassador and Relationship Marketer. He joined the BBDO/Proximity team in 2010 where he combines consumer insights and creative strategy to drive powerful marketing ideas. Scott leads with his holistic 360-degree approach to solving business challenges, leveraging his digital, direct and CRM acumen to drive results.

Before joining BBDO/Proximity, Scott had the privilege of working at Ogilvy One for 10 years and DRAFTFCB/Rivet for 8. He also co-founded Mosaic Direct + Interactive, where he spent 6 years.

Over the course of his career, he’s worked on global brands that include American Express, AT&T, BlackBerry, British Telecom, Campbell’s, CIBC, IBM, Kraft, L’Oreal Paris, Mercedes, Monster, RBC, Rogers, Spin Master, Swiss Chalet, TD Bank, Telus, United Way and WWF Canada.

In addition to being an award-winning Creative Director with numerous CMA, John Caples, London International Advertising, and Echo Awards, he’s had the privilege of judging at the 2006 Cannes Lions Direct Advertising Festival, and Co-Chaired the CMA Direct Marketing Conference for two years.

When Scott isn’t honing his skills in the office, he is often found in his studio expressing himself through his fine art.

+-Brent Bernie
President comScore Canada

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ComScore Session
11:30 am – 12:30 pm

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Brent Bernie has over 30 years of information services marketing experience. Currently, he leads a rapidly expanding team of account people who service and support over 250 customers in Canada. comScore Canada is the only Canadian company that maintains a panel of Canadians for the purposes of reporting and evaluating their actual online behaviour. With a current panel of ~35,000 people per month, comScore has the ability to benchmark sites vs. their category, evaluate demographic delivery, and monitor the growth of the online market across many different business sectors. comScore also offers services measuring advertising activity, effectiveness and the measurement of cross platform audiences.

Brent was intimately involved in the development of comScore’s Unified Digital Measurement transition and has consistently worked to ensure Canada is at the forefront of digital measurement enhancements including the recent launch of Multiplatform measurement. Brent began the Media Metrix service in Canada in late 1999 as its first and only president. Media Metrixs’ North American operations were acquired by comScore in spring 2002. Prior to initiating the Media Metrix service in Canada as its leader, Brent was President of Harris Media Systems, a major Canadian software builder of advertising planning tools across all media.

Brent began his career at the Global Television Network in Toronto in 1977. Following Global, Brent began a 12 year career at Nielsen Media Research–eventually becoming a Vice President of A.C. Nielsen. He was heavily involved in the launch of the People Meter in Canada. After Nielsen, Brent joined Compusearch Micromarketing Data and Systems (a major provider of geodemographic consumer and business information) ultimately becoming Vice President of Sales.

Brent was active on the board of the IAB for seven years and served as Chairman of the organization from January 2004 to June 2006. Brent was very involved in the creation of the IAB’s CMOST (Canadian Media Optimization Program and is currently the Past Chairman of the board of NABS (The National Advertising Benevolent Society of Canada). In late 2005 Brent was named to Marketing Magazine’s Power List of the 100 Most Influential People in Canadian Communications. All 100 were recognized for their leadership, innovation and clout.

+-James Stewart
Commercial director & founder Geneva Film Co.

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Sharethrough Session
2:30 pm – 3:30 pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

James Stewart is a commercial director and founder of Geneva Film Co. in Toronto, Canada. Stewart’s work is notably in live action, VFX, stop-motion and CG animation on platforms ranging from mobile to giant screen including gesture control and VR. He is the co-author of Hacker, Maker, Teacher, Thief: Advertising’s Next Generation launching at SXSW2015.

Stewart’s award-winning stop-motion 3D film FOXED! has screened at over 90 film festivals and opened at #1 on iTunes in October 2014. FOXED! is currently in development as a feature film for 2017 release. His other recent projects include 3D cinema commercials for Samsung, Toyota, Lexus, Sprint, and the 3D concert film Experience Montreux.

His work on Werner Herzog’s Cave of Forgotten Dreams was awarded the Lumière Award for Best 3D Documentary and was called “the reinvention of the cinema medium” by The Guardian. In 2012, he produced the world’s first gesture-controlled 3D cinema game for Samsung Galaxy. Stewart was recently featured in the Directors issue of SHOOT magazine, the Innovation issue of SHOTS and he is a six-time speaker at Cannes Lions. At TED2011 he presented the talk Storytelling in the Next Dimension. Jack Dorsey follows him on Twitter @jamesstewart3D.

+-Eric Wainwright
Editor-in-Chief Notable.ca

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Notable Session
1:30 pm – 2:30 pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Eric Wainwright has been writing and editing for more than a decade. He has worked in a variety of mediums including fiction, non-fiction, poetry, television, print, and online media. He believes in good words, employing the Oxford comma, and the death of the exclamation mark. He does not believe in the moon landing, chicken winged flavoured potato chips, or stop signs. You can find him online or driving around the city daily.

Since joining Notable in 2013, he’s been constantly working toward pushing the brand to new heights and looks forward to 2015 being Notable’s best year yet.

+-Fred Forster
President and CEO PHD Canada/Touché!

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Notable Session
1:30 pm – 2:30 pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Fred Forster has been actively engaged in the Canadian media community for more than 25 years. As President and CEO at PHD/Touché! since 2002, he has led a cultural transformation that has seen the firm rise to the top of the ranks amongst the most respected and awarded media agencies in the country.

Under Fred’s leadership, PHD Canada has grown over 300% and now operates as two distinct National media agency groups, PHD and Touché!, each with offices in both Toronto and Montreal. Major clients include Canadian Tire, Scotiabank, Honda, GSK, Home Hardware and Tangerine Bank among others.

Fred was appointed CEO of Omnicom Media Group Canada in 2011 and has rapidly expanded the group’s assets in Canada with the introduction of several strategic business units including Print specialist Novus, Search agency Resolution Media, programmatic division Accuen and data/analytics firm Annalect.

Fred has served on the board of the Institute of Communication Agencies (ICA) and is currently active on the board of the Canadian Media Directors Council (CMDC). He graduated from Ryerson University in Toronto with a degree in Radio and Television Arts.

An avid yet erratic golfer, he is also a former member of Canada’s National rugby team.

+-Debra Goldblatt-Sadowski
Founder & CEO rock-it promotions

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Notable Session
1:30 pm – 2:30 pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Fifteen years ago, Debra Goldblatt-Sadowski started rock-it promotions out of her parents’ spare bedroom with a white pages phone book, a fax machine and a lot of determination. Now, rock-it resides on Richmond Street West in the heart of the city, with a team of more than 25 talented PR professionals and representing some of the biggest brands in the world.

As the company’s president and founder, Debra has appeared as a PR expert on MuchMusic, eTalk and Global News, and has been featured in the National Post, Toronto Star, Globe and Mail and much more. In 2012, Debra was named PR Professional of the Year at the BizBash Toronto Readers’ Choice Awards. Most recently, she was voted top three for Notable’s PR of the Year.

She’s had the good fortune to work one-on-one with talent including Sir Anthony Hopkins, Gerard Butler, Jane Seymour, Emily Blunt, Woody Harrelson, Scott Speedman, Morgan Freeman and Sarah Polley, among others. Some of rock-it’s current clients include Soho House, Tommy Hilfiger, TOMS, Seventh Generation, Canadian Stage, World MasterCard Fashion Week/IMG, Oliver and Bonacini and many more.

+-Armin Huska
Chief Digital Officer Mindshare Canada

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Notable Session
1:30 pm – 2:30 pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

As chief digital officer of Mindshare Canada, Armin Huska oversees the offering of one of Canada’s largest buyers of digital media. In his role, he develops the digital capabilities within the agency whilst establishing thought leadership positioning in the digital space for Mindshare’s clients, such as Unilever, Tim Hortons, Ford, American Express, Air Canada, Walmart, Manulife and many more. His influence and vast knowledge of the digital media landscape has helped Mindshare to be not only Canada’s “fastest growing and most dynamic agency,” but also the leading agency in programmatic and data-driven media.

Prior to taking this Canadian role in 2012, Armin served for nearly two decades in a wide range of increasingly senior and executive roles for various WPP companies, independent agencies, and media publishers in the U.K., Germany, Italy, and Austria. He was vital in building one of U.K.’s top five digital media agencies, and also in pioneering the German digital media landscape.

He lives with his wife in Downtown Toronto and is also a fully trained helicopter paramedic.

+-Dan Greenberg
CEO Sharethrough

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Sharethrough Session
2:30 pm – 3:30 pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Dan Greenberg is the co-founder and CEO of Sharethrough, a native in-feed advertising automation company. Sharethrough is a software company that powers in-feed ads for premium publishers and enables marketers to distribute branded content at scale.

Dan has been at the cutting edge of digital advertising since 2005, bringing together unique expertise in persuasive technology and native monetization. A Stanford graduate, Dan was named to the Forbes “30 Under 30″, Inc.‘s 35 Under 35 Founders List and honored as an Ad Age Media Maven. He is a regular speaker at advertising and technology conferences and contributes to industry publications including Forbes, Ad Age, and TechCrunch.

+-Adam Green
Creative Agency Lead Google Canada

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Google Speaker Series
4:00 pm – 5:00 pm

TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

As Creative Agency Lead for Google Canada, Adam connects agencies with Google’s platforms and people to deliver more effectively for their clients.

Prior to Google Adam worked as a management consultant, renewable energy sector entrepreneur / engineer and a sales and marketing strategist in consumer electronics.

He holds a B.Sc. in Mechanical Engineering from Queen’s University, lives in Toronto, loves to cook and is an avid skier, mountain biker, kayaker, rock climber and photographer.

+-Kenneth B. Wong
Distinguished Professor of Marketing, Queen’s School of Business

Picture of Ken Wong

 

 

 

 

 

 

 

 

Morning Master Class
8:00am to 10:00am

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Ken Wong is a faculty member and The Distinguished Professor of Marketing at Queen’s School of Business, where he has held both teaching and administrative positions. He was the principal architect of the first full-time degree program in Canada to operate completely outside of government subsidy: a distinction that earned him the cover of Canadian Business in April 1994. (The new Program has been rated by Business Week as #1 worldwide among non-US MBAs in the six of the last seven bi-annual rankings). Ken is also the Managing Partner, Knowledge Development for Level 5, a marketing consulting firm focused on brand strategy and execution.

As a teacher, Ken has received numerous awards for his courses in strategic planning, marketing and business strategy. Most recently, he was named an Inductee into Canadian Marketing Hall of Legends. In 1998, Ken won the Financial Post’s Leaders in Management Education award, a lifetime achievement award for his work in undergraduate, MBA, and Executive Development programs. Beyond Queen’s, he has also taught in degree programs at Cornell, Carleton University, Radcliffe College and Harvard’s Continuing Education Program and in executive programs at York University, University of Toronto, Dalhousie University and the University of Alberta.

As a researcher, Ken has worked with the Strategic Planning Institute (Cambridge, MA) and the Conference Board of Canada. He writes regularly for Strategy magazine, Canadian Grocer and Meetings and Incentives, and had served as a regular columnist for Marketing magazine and the National Post. He has also written for the Financial Times, Globe and Mail and the Conference Board Review. His current research focuses on enhancing “marketing productivity” and brand profitability.

In addition to consulting for private corporations, Ken has served as a marketing and strategic planning consultant to a number of government agencies and departments and on various local, provincial and federal government task forces. He often assists on judging panels, most recently for the 2014 Canadian “Best 50″ competition (excellence in management) and the Canadian Entrepreneur of the Year.

+-Bram Warshafsky
Founder and Partner 5Crowd

Picture of Bram Warshafsky

 

 

 

 

 

 

 

 

Morning Master Class
8:00am to 10:00am

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Recently named one of the “Top 30 Under 30″ by Marketing Magazine, Bram Warshafsky is a Founder and Partner at 5Crowd: a Toronto start-up that connects marketing departments with online freelancers. Before 5Crowd, Bram held various roles within brand management and digital marketing at Johnson & Johnson. He is a graduate of the Queen’s School of Business and currently teaches the highly rated Marketing Strategy class at George Brown College.

+-David Kincaid
Founder Level 5 Strategy Group

Picture of David Kincaid

 

 

 

 

 

 

 

 

Morning Master Class
8:00am to 10:00am

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

David Kincaid is among the most recognized and respected opinion leaders in the North American marketing industry. He is the Founder, Managing Partner, and CEO of LEVEL5 STRATEGY GROUP, one of Canada’s leading strategic brand consultancies.

Prior to starting LEVEL5, David was Chief Marketing Officer at Corus Entertainment where he helped set the organization’s corporate vision, values and positioning.

Before Corus, David was Senior Vice-President of Marketing and Director of Strategic Planning at Labatt Breweries of Canada, where he led the company’s expansion into the United States, Mexico, the Dominican Republic and Cuba as well as the successful turnaround and launches of brands. Through the 80’s he worked at American Express and General Foods.

David is a frequent lecturer and speaker at some of Canada’s leading business conferences and schools and serves as an Adjunct Professor of Marketing in the Queens School of Business.

In 2013, David was recognized by his industry peers when he was inducted into the American Marketing Association’s “Marketing Hall of Legends”.

+-Edwin Wong
Senior Director B2B Strategic Research & Insights Yahoo

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Yahoo Canada Insights
9:00 am – 10:00 am

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Edwin Wong, Senior Director, B2B Strategic Research & Insights at Yahoo leads research efforts to identify key trends in consumer behavior and help advertisers capitalize on these trends to effectively connect with their core audiences.

+-Seraj Bharwani
Chief Analytics Officer Visible Measures

Picture of Seraj Bharwani

 

 

 

 

 

 

 

 

Visible Measures Session
10:30 am – 11:30 am

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Seraj Bharwani is responsible for thought leadership and consumer insights on branded content and shareable media.

Previously, Seraj led the Strategy & Analytics practice at Digitas for over 14 years. He joined the agency as part of the founding team that led the company through its early growth phase, the IPO and ultimately the exit via acquisition by the Publicis Group.

Seraj is a graduate of MIT Media Lab and an author of several refereed articles on the new economics of consumer-driven media. As a renowned video advertising expert Seraj Bharwani brings an extensive background in online video and social media and its application to brand marketing.

With 15+ years of experience, Seraj has worked with leading consumer brands such as American Express, Procter & Gamble, Unilever, Kraft, Microsoft, Electronic Arts, and Sony Pictures. Additionally, he has contributed to the startup and growth of multiple digital ventures – a leading digital agency and a social media measurement and ratings company.

+-David Jowett
President V7 International, Cossette Media

PPicture of David Jowett

 

 

 

 

 

 

 

 

CMDC Session
11:00 am – 12:00 pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

David Jowett is President of Vision7 Media, which includes Cossette Media, Jungle Media and Impact Research.

David brings more than 20 years of experience as a media professional to his position. Prior to joining Vision7 Media, David was President of Global Clients at Aegis Media in London. In his two-and-a half years at Aegis, David managed the multi-market media requirements of such important global brands as Nokia, Philips, Adidas and Mondelez.

Known for his commitment towards bringing business value to his clients, David spent 10 years at WPP-owned MediaCom UK before joining Aegis. He rose to Managing Director of MediaCom, London and helped the agency retain its position as the largest media planning and buying agency in the UK. His client responsibilities included such brands as Volkswagen Audi, Royal Bank of Scotland, GlaxoSmithKline and UK retailer Boots.

David is able to draw on his business experience and his broad exposure to traditional and emerging media products and technologies to bring innovative thinking and leadership to the Vision7 Media team.

+-Sam Ashken
Head of Audience Intelligence The Barbarian Group

PPicture of Sam Ashken

 

 

 

 

 

 

 

 

CMDC Session
11:00 am – 12:00 pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Sam Ashken is Head of Audience Intelligence at The Barbarian Group where he helps make data and creativity work together.

Previously, he served as Planning Director at creative agency Albion London, where he turned web 2.0-styled mobile network GiffGaff into a $500M business. Prior to his time at Albion, he was employee #2 at digital strategy consultancy Hyper Happen working on clients such as Nokia, the BBC, Cadbury and Universal Pictures. He made his start in his career in the online department of media agency Manning Gottlieb OMD.

Sam is a regular contributor to PSFK and has written for Digiday. He first got hooked on the internet as a transformative technology while studying economic history at the London School of Economics.

+-Jay Crystal
Head of Strategy AOL Platforms

 

CMDC Session
11:00 am – 12:00 pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Jay Crystal heads corporate strategy for AOL Platforms, [AOL’s leading advertising technology platform serving the largest brands, agencies and publishers in the world].

Jay helps formulate and implement a portfolio of goals and supporting initiatives across the business. Prior to joining AOL Platforms, Jay focused on corporate development activities for AOL Inc.

Before joining AOL, Jay was a private equity investor focused on technology and technology-enabled services companies with American Capital, Ltd., an alternative asset manager with $50 billion in capital under management, and Staley Capital, a new growth fund Jay started with investment and operating professionals from TH Lee Putnam Ventures. Jay began his career as an investment banker with Banc of America Securities LLC.

+-Shelly Lazarus
Chairman Emeritus Ogilvy & Mather

Picture of Shelly Lazarus

 

 

 

 

 

 

 

 

Closing Lunch
12:00 pm – 2:00 pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Shelly has been working, as she would say it, “In the business I love,” for more than four decades, almost all of that time at Ogilvy & Mather. Shelly rose through the ranks of Ogilvy & Mather assuming positions of increasing responsibility in the management of the company, including president of O&M Direct North America, Ogilvy & Mather New York and Ogilvy & Mather North America. She was named worldwide CEO of Ogilvy & Mather in 1996 and Chairman in 1997. She became Chairman Emeritus in July 2012.

Shelly started at Ogilvy at a time when the agency’s legendary founder David Ogilvy still walked the halls, and personally preached that the purpose of advertising was to build great brands. Under Shelly’s leadership, that essential mission has remained the centerpiece of the company’s philosophy, extending across regions and marketing disciplines, and attracting some of the world’s largest and most respected brands including American Express, BP, CocaCola, IBM and Unilever among many others.

Shelly has been a frequent industry honoree. Advertising Women of New York selected Shelly as its Woman of the Year in 1994. She was honored by Women in Communications with their Matrix Award in 1995, was named Business Woman of the Year by the New York City Partnership in 1996, and Woman of the Year in 2002 by the Direct Marketing Association (DMA). She has appeared numerous times in Fortune magazine’s annual ranking of America’s 50 Most Powerful Women in Business. Shelly was the first woman to receive Columbia Business School’s Distinguished Leader in Business Award as well as the Advertising Educational Foundation’s (AEF) Lifetime Achievement Award. She was inducted into the American Advertising Federation Hall of Fame in 2013 and is also a member of the DMA’s Hall of Fame.

Shelly serves on the boards of several corporate, philanthropic and academic institutions: The Blackstone Group, FINRA, General Electric, Merck, New York Presbyterian Hospital, Committee Encouraging Corporate Philanthropy, World Wildlife Fund, Partnership for New York City, Lincoln Center, and the Board of Overseers of Columbia Business School, where she received her MBA in 1970. She served for five years as Chairman of the Board of Trustees of Smith College, her alma mater. She is a member of Advertising Women of New York, The Committee of 200, Council on Foreign Relations, The Business Council, and Women’s Forum Inc. She has also served as Chairman of the American Association of Advertising Agencies.

+-Susan Krashinksy
Advertising and Marketing Reporter The Globe and Mail

Picture of Susan Krashinksy

 

 

 

 

 

 

 

 

Closing Lunch
12:00 pm – 2:00 pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Susan covers advertising and marketing for the Globe, reporting on trends in how companies use different media to reach consumers. Susan was the Globe‘s media reporter from 2010 until 2012. She has also worked as a general assignment reporter in both news and business. Before joining The Globe and Mail in 2009, Susan worked as a freelance reporter contributing to the Ottawa Citizen, the Montreal Gazette and other publications, as well as CBC Radio’s Dispatches and Search Engine. She has a Masters degree in journalism from Carleton University. In 2008 she worked at a radio station in Kigali, Rwanda as part of a media development project through Carleton. She has also lived in Osaka, Japan.

FFWD 2015