All Tickets On Sale

January 27 - January 31, 2014

#FFWD2014

advertising and marketing week 2014

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It’s five full days of exciting, insightful, thought-provoking events led by luminaries in our industry.

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Our Speakers

+-Carlos Lamadrid
Senior Vice President of Consumer Solutions TC Media

Picture of Carlos Lamadrid

 

 

 

TC Media Opening Breakfast
8:00am to 10:00am

Design Exchange
234 Bay Street
Toronto, ON M5K 1B2
See Google Maps

Carlos Lamadrids’ many achievements and career portfolio have made him one of the most exciting marketing professionals in the North American media industry. Carlos joined TC Media in the fall of 2013 as the Senior Vice President of Consumer Solutions and is responsible for optimizing the TC Media brand portfolio and spearheading the growth strategy for all consumer brands in Toronto, Montreal and Vancouver.

Focused on delivering measurable results, Carlos has led many brands to success. Carlos was recently Executive Vice President at Penske Media (PMC), a leading digital media company with a portfolio of lifestyle brands that provide original web content for sites such as Deadline, OnCars, HollywoodLife and Variety, to name a few.

Prior to PMC, Carlos was Senior Vice President and Chief Brand Officer of the Woman’s Day Brand Group at Hachette Filipacchi Media. At the helm of one of the best-recognized media brands and most-read magazines in America, Carlos was responsible for advertising, business development and editorial for the 21 million-reader magazine, its special interest publications and its declinations on multiple platforms, including television.

Carlos was also with Conde Nast in the position of Vice President and Publisher of JANE from 2005 to 2007, and Publisher of Men’s Journal Magazine from 2003 to 2005. He was also responsible for the turnaround of Men’s Journal magazine, for parent company Wenner Media and was coined the “turn-around specialist” by Keith Kelly in his NY Post column from 2005.

+-Kevin Kelly
Senior Maverick Wired magazine

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Shaw Media Opening Lunch
12:00pm to 2:00pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Kevin Kelly has been a participant of and reporter on, the information technology revolution for more than 30 years. Based in his studio in Pacifica, California, he immerses himself in the long-term trends of technology, tools, new media, and cultural behavior. He writes about the ripple effects and social consequences surrounding the culture of technology.

Kevin’s most recent large-format book is Cool Tools: A Catalog of Possibilities, a highly curated guide to the best of technology, tools and resources for modern self-sufficient living, already compared to The Whole Earth Catalog of a generation ago. His book What Technology Wants presents a refreshing view of technology as a living force in the world. Kevin Kelly is currently Senior Maverick at Wired magazine.

He helped launch Wired in 1993, and served as its Executive Editor until January 1999. During Kelly’s tenure as editor at Wired, the magazine won two National Magazine Awards (the industry’s equivalent of two Oscars). He is also currently editor and publisher of the Cool Tools website, which gets 1 million visitors per month.

From 1984-1990, Kevin was publisher and editor of the Whole Earth Review, a journal of unorthodox technical news. He co-founded the ongoing Hackers’ Conference, and was involved with the launch of The WELL, a pioneering online service started in 1985.

He authored numerous other books, including What Technology Wants, about the man’s relationship with technology, his best-selling New Rules for the New Economy, and the classic book on decentralized emergent systems, Out of Control (called “required reading for all executives” by Fortune). In addition, he writes for prominent publications including The New York Times, The Wall Street Journal, The Economist, Time, Harpers, Science, GQ, and Esquire. Earlier in life, Kevin was a photographer in remote parts of Asia (instead of going to college), publishing his photographs in national magazines and recently in the photo art book Asia Grace.

+-Robert Bridge
VP International Marketing Yahoo

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Yahoo Canada Speaker Series
On The Road: Delivering a Global Marketing Strategy
4:00pm to 6:00pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

In his role as VP International Marketing for Yahoo, Robert Bridge oversees Consumer and Business-to-Business Marketing in every region outside the US – a total of 67 countries across EMEA, Latin America, India, South East Asia and Canada. His role is fundamental in communicating the Yahoo global strategy around events, new product launches and acquisitions under the leadership of CEO Marissa Mayer.

+-Noah Vardon
Manager, Advertising & Global Brand TD Bank Group

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Yahoo Canada Speaker Series
4:00pm to 6:00pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Noah completed his Bachelor of International Business at the Sprott School of Business and started his career, during school and directly after, as a Financial Analyst. With this foundation of rigor and discipline, Noah’s move to marketing as a long term career path, was in quest to layer expression of creativity to his business acumen.

Noah now works for a past client and one of the most trusted and well-known brands in Canada, TD Bank. As part of a global team leading the brand image and product advertising, his most recent focus has been running the credit card advertising, including one of the largest multi tactic credit card launches in history, the new TD Aeroplan travel credit card.

+-Vanessa Toperczer
Senior Brand Strategy & Architecture Manager Coca Cola

Yahoo Canada Speaker Series
4:00pm to 6:00pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

As Sr. Manager Brand Strategy and Architecture for Powerade, Zico and NOS, Vanessa is accountable for the development and achievement of the annual Business Plan goals, including but not limited to volume, profit and market share across the three brands. She is also part of a Global Coca-Cola Ignitor team, a team of Coca-Cola professionals that collaborate with internal and external teams helping them to think, lead and behave differently as they approach their marketing and commercial challenges.

Vanessa started her career with multiple roles at Anthem Worldwide including Account Manager, Strategy. In this role she supported a portfolio of clients including Direct Energy, Smucker Foods and Mark Anthony Group in Toronto and GlaxoSmithKline in New York in addition to providing strategic support to offices in Singapore and San Francisco.

+-Graham Robertson
President and CMO Beloved Brands

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Yahoo Canada Speaker Series
4:00pm to 6:00pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Graham Robertson is President of Beloved Brands, a provocative and leading brand consulting firm that “Makes Brands and Brand Leaders better™”. He comes with 20 years of brand experience at companies such as Johnson and Johnson, Pfizer Consumer, TD, General Mills and Coke.

Graham has won numerous new product and advertising awards. The Beloved-brands.com blog covers all types of subjects related to brands and has has over a million views.

+-Andrea Donlan
President & CEO Manifest Communications

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The Change Makers: ARB Conference
8:00am to 12:30pm

ARCADIAN COURT
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
See Google Maps

Manifest is a social change agency located in Toronto, Canada. Andrea is responsible for providing overall corporate leadership as well as overseeing the day-to-day operations of the agency. Since joining Manifest in 1996, Andrea has spearheaded the development, management and implementation of more than 100 national and regional social change campaigns designed to increase target groups’ awareness, understanding and knowledge of social issues, causes and ideas.

Prior to Manifest, Andrea served on Health Canada’s Child Development Initiative of Brighter Futures. Andrea is fluent in both of Canada’s official languages. She is a Girl Guide Leader and member of the Canadian Public Relations Society and the International Association of Business Communicators. Andrea holds a Bachelor of Commerce (Honours) from the University of Ottawa and Copenhagen Business School.

+-David Shing
Digital Prophet AOL Canada

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The Change Makers: ARB Conference
8:00am to 12:30pm

ARCADIAN COURT
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
See Google Maps

David Shing is AOL’s Digital Prophet, a position he took up in AOL’s New York HQ in January 2011. In this role David works across both North American and International territories to identify new opportunities for the business and assist in building the external profile of the company across the globe.

He also regularly speaks at conferences across the globe, discussing the latest trends and the future of the web, providing his insight on the evolving digital landscape and where he believes it is headed in the future.

Prior to moving to New York, David was based in London and held the position of VP Media & Marketing for AOL Europe. There, he focused on delivering the best possible online experience for AOL users by delivering on all aspects of the media content vision and marketing strategy including online, offline, social and viral partnerships of AOL and its brand and product range. He was also the lead for creative design and key experiences innovation.

David joined AOL in 2007 as European Marketing Director. Prior to that he spent more than 12 years helping build successful web technology start-ups and multimedia businesses in the US and Australia.

+-Karen Howe
Senior Vice President/Creative Director One Advertising

Picture of Karen Howe

 

 

The Change Makers: ARB Conference
8:00am to 12:30pm

ARCADIAN COURT
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
See Google Maps

As a creative director, Karen Howe has been at the helm of creative that has helped stop people from drinking and driving for the LCBO and brought attention to the plight of girls in the developing world for Plan Canada. She has also used a roaring cow and 5-second commercials to make milk cool for teens, and helped cure “tax pain” for millions of Canadians through her creative for H&R Block.

Karen’s work has been recognized for its creativity around the world, and she has also juried for numerous award shows.

In 2013, Karen served as a Canadian judge in Cannes. It once again confirmed her longstanding belief that creativity has the power to change the world.

+-Ron McKerlie
Deputy Minister, Open Government, Ministry of Government Services Ontario Government

Picture of Ron J. McKerlie

 

 

The Change Makers: ARB Conference
8:00am to 12:30pm

ARCADIAN COURT
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
See Google Maps

Ron was appointed Deputy Minister, Open Government, Ministry of Government Services, in June 2013. He is tasked with making the Ontario Government more open, relevant and accountable to the public, including changing the model for engaging the public in policy development and increasing public access to government information and data holdings.

Previously, Mr. McKerlie was Interim President and CEO of Ornge, Ontario’s Air Ambulance service, following the termination of the previous CEO and the resignation of the Board of Directors. His mandate was to improve the transparency, accountability and operational excellence of Ontario’s Air Ambulance and Medical Transport service.

Prior to his appointment to Ornge, Ron was Deputy Minister, Ministry of Government Service, Associate Secretary of the Cabinet and, Secretary of the Management Board of Cabinet for the Ontario Public Service. His career in public service also includes his role as Corporate CIO and Chief Strategist Service Delivery for Ontario. Prior to joining the Ontario Public Service, Ron’s career spanned 25 years in the private sector where he held senior executive positions with Rogers Communications and the Bank of Montreal.

Ron holds a Master’s of Business Administration degree from Dalhousie University, an Institute of Corporate Directors, Directors designation from Rotman School of Business at U of T, is a Fellow of the Institute of Canadian Bankers and a graduate of Harvard Business School’s Advanced Management Program.

+-Tony Foleno
Senior Vice President for Research Ad Council (USA)

The Change Makers: ARB Conference
8:00am to 12:300pm

ARCADIAN COURT
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
See Google Maps

Tony takes a lead role in planning, evaluating and optimizing 50+ national public service campaigns, which address a wide range of health, education and community issues. The research team works with advertising and media agencies to design communications programs that will effectively reach, engage and motivate individuals to take action. The team also conducts campaign evaluation research designed to assess the impact of Ad Council initiatives. In addition, Tony leads internal analyses and special projects to help improve best practices across Ad Council programs.

Prior to joining the Ad Council in 2002, Tony managed projects at Public Agenda, a nonpartisan public opinion research organization. He is a graduate of Swarthmore College and holds a M.A. in sociology from Columbia University. He is a member of the Market Research Council and the Advertising Research Foundation.

+-Colonel Chris Hadfield
Astronaut and Former Commander of the International Space Station

Picture of Chris Hadfield

 

 

The Change Makers: ARB Conference
8:00am to 12:30pm

ARCADIAN COURT
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
See Google Maps

Colonel Chris Hadfield is the pioneer of many “firsts.” In 1992, he was selected by the Canadian Space Agency as a NASA Mission Specialist – Canada’s first fully-qualified Space Shuttle crewmember. Three years later, he was the first Canadian to operate the Canadarm in space, and the first Canadian to board a Russian spacecraft as he helped build the Russian space station, “Mir.” In 2001, Hadfield performed two spacewalks-the first Canadian to do so-and in 2010 the CSA and NASA announced Hadfield’s third mission: commanding the International Space Station (ISS) – again a first for a Canadian.

Hadfield launched into space on December 19, 2012 and took command of the ISS in March, 2013. His multiple daily Tweets and photographs from space made people see the world differently. His accessibility, whether answering questions such as, “How do you wring out a washcloth in space,” via Skype endeared him to all while he orbited Earth.

A heavily decorated astronaut, engineer, and pilot, Hadfield’s many awards include receiving the Order of Ontario, the Meritorious Service Cross, and the NASA Exceptional Service Medal. He was named the Top Test Pilot in both the US Air Force and the US Navy, and has been inducted into Canada’s Aviation Hall of Fame. He is also commemorated on Canadian postage stamps, Royal Canadian Mint silver and gold coins, and on Canada’s newest five dollar bill.

+-Johanne Brunet
Associate Professor, Department of Marketing HEC Montréal

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Morning Master Class
8:00am to 10:00am

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Johanne Brunet is an associate professor of marketing and chair of the marketing department at HEC Montréal. She teaches executives, EMBA and MBA students. She is co-director of the Catalytic Mindset of the EMBA McGill –HEC Montreal. Her research interests lie in innovation, creativity, strategic alliances and cultural industries as well as performance measurement and indicators.

She obtained her Ph.D. degree from the University of Warwick, UK. Before joining HEC Montréal, Professor Brunet worked in the media industry for organizations such as the Canadian Broadcasting Corporation (CBC) and TV5 Americas.

Professor Brunet sits on many boards of directors, such as the SAQ (Société des alcools du Québec), the SHDM (Société d’habitation de Montréal) and the Théâtre du Rideau vert. She is a member of the International Advisory Board at Regents’ University in London. She has served on a number of other committees and boards of directors in England. She has been Vice-Chair and Administrator of the Academy of International Management in London; Administrator and Director of Poles Production and Communications; and member of the Advisory Committee for the Communications Program of London’s American Intercontinental University. She also served on the Board of the Canadian Broadcasting Corporation.

In 1999, Professor Brunet received the Action femmes d’affaires award from the Board of Trade of Metropolitan Montreal. She was a finalist for the competition of ‘Business Professor of the Year in 2013 for The Economist. In 2013, she was also one of the 40 MBA personalities honored by AMBAQ.

Professor Brunet is an Associate Member of Carmelle and Rémi Marcoux Chair in Arts Management at HEC Montréal. She has given many professional seminars in International Executive Education programs to several organizations in Canada, Europe, China and North Africa.

+-Thierry Bazay
General Manager Exchange Lab

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Exchange Lab Session
10:30am to 11:30am

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Thierry Bazay is General Manager of Canadian operations for The Exchange Lab. Thierry joined the Exchange Lab in 2011 to grow its Canadian office into what is now a recognized market leader in the Canadian programmatic buying space. He is also serving as the Co-Chair on IAB Canada’s Programmatic Trading Committee.

Thierry came to the Exchange Lab from Microsoft Advertising where he led sales on the Strategic Solutions Specialist team, a group focusing on the adoption of Microsoft Advertising technologies and platforms by the top brands in the country. Prior to media sales Thierry spent nearly a decade on the creative agency side of the industry including time on the business development team at Publicis Canada where he contributed to such account wins as Rogers, Home Depot, and Kia Canada. Thierry has always proven himself to be a strategist first and foremost with a passion for understanding and delivering on client’s business objectives.

+-Steve Irvine
Group Director, Global Marketing Solutions Facebook Canada

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Winning in a Mobile-First World
12:30pm to 1:30pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Steve manages a team focused on building trusted advisory relationships with C-level decision makers at some of the largest brands and agencies in Canada. Steve is a seasoned executive and entrepreneur with a track record of success in the digital and social media marketing industry.

Prior to joining Facebook, Steve was the co-founder and CEO of 80/20 Solutions. An innovative web-based marketing software company that helped industry-leading brands and agencies build more profitable and loyal consumer relationships through multi-channel 1:1 marketing automation, dynamic campaign management and real-time performance measurement.

+-Jake Norman
President and Chief Strategy Officer Mindshare Canada

Picture of Jake Norman

 

Facebook Canada Session
Winning in a Mobile-First World
12:30pm to 1:30pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Jake Norman is President and Chief Strategy Officer of Mindshare Canada. His position was created to ensure that clients win through adaptive marketing in an increasingly competitive and complex environment. His role involves oversight of existing key client relationships and establishing new ones as well as leading the strategic product across the agency.

Jake has been with Mindshare Canada for 8 years having joined from Mindshare Ireland. Prior to that he worked for a full service agency and completed a Masters in Advertising after a degree in Law.

Jake sits on a number of industry committees and in 2013 was co-chair of the Media Innovation Awards and a member of the CMDC Conference Committee.

+-Jeremy Bornstein
Head, Emerging Payments RBC

Picture of Jeremy Bornstein

 

 

Facebook Canada Session
Winning in a Mobile-First World
12:30pm to 1:30pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Jeremy Bornstein leads the Emerging Payments group at RBC, one of the world’s leading financial institutions, where he is responsible for developing and executing strategies to defend and grow the bank’s retail payments business.

Prior to his current role, Jeremy was the Managing Director of Corporate Strategy for RBC responsible for outlining the bank’s strategic direction for the board of directors. Before joining RBC, Jeremy was a Senior Manager at Accenture where he led the Canadian Financial Services Strategy practice.

He holds a MBA and an Honors Business Administration (HBA) degree from The Richard Ivey School of Business at The University of Western Ontario. Jeremy is also a director of two not-for-profit organizations focused on youth and community engagement.

+-Hicham Ratnani
Co-founder & COO Frank & Oak

Picture of Hicham Ratnani

 

 

Facebook Canada Session
Winning in a Mobile-First World
12:30pm to 1:30pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Hicham Ratnani is a serial entrepreneur with a passion for consumer products and building companies from the bottom up. As the co-founder and COO of menswear e-tailer Frank & Oak, Hicham leads the brand’s operations, logistics, technology, and member services teams. He prides himself on being a ‘numbers guy’ who uses data intelligence to improve the customer experience, but is also a team leader and motivator, creating company culture behind the scenes.

Hicham made his first dollar—online, no less—at the age of 13, and instantly became determined to start his own business. A high school (and later collegiate) football player, he brought his quick instincts and team leadership skills off the field to launch his first registered company while still in high school.

After graduating from McGill with a Bachelor’s Degree in Electrical Engineering, Hicham became a technology strategist at Deloitte. He later left his corporate life to co-found Frank & Oak, living by his father’s mantra that “it’s better to make a cent on your own than a dollar from a check.” In just a short eighteen months, he’s successfully transformed the online brand and retailer into a menswear destination for the digital generation.

+-Steve Levy
Chief Operating Officer IPSOS REID

Picture of Steve Levy

 

 

The Most Influential Brands in Canada Ipsos Influence Index
2:30pm to 3:30pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

While starting his career in sales (at Xerox) and then brand management (at Mars foods), Steve Levy has been involved in the marketing research and information business in the UK, South East Asia and, since the late 80’s, in Canada.

In his current role he leads Ipsos Reid’s business, which involves a number of specific responsibilities including managing a staff of over 120 marketers and researchers, local product development, innovation, and R&D. He also oversees the publication and release of white papers and publications in the marketing and loyalty space, as well as a number of significant research programs.

In addition to his management role, Steve continues to act as team leader for a number of accounts mostly in the technology sector. He has been a member on the Ipsos International Loyalty Board since its inception in 2002 and is also active in the broader industry. He was the 2010 conference chair for the Marketing Research & Intelligence Association’s (MRIA) annual conference and is a Canadian Marketing Association (CMA) Board and Executive Committee member.

+-Tim Leiweke
President and CEO Maple Leaf Sports & Entertainment

Picture of Tim Leiweke

 

 

Toronto Star Speaker Series
4:30pm to 5:30pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Tim Leiweke was named President and Chief Executive Officer of Maple Leaf Sports & Entertainment (MLSE) on April 26, 2013. Leiweke brings more than 30 years of sports and entertainment experience to MLSE, having been deeply involved in the growth and development of the NHL, NBA and MLS.

Leiweke joins MLSE after 17 years with AEG, one of the leading sports and entertainment presenters in the world. In 2013, he ranked fifth on the Sports Business Journal‘s 50 Most Influential People in Sports Business and eighth on Billboard‘s 100 Most Powerful Music Industry Executives – the only President & CEO to rank on both lists.

In his time at AEG, Leiweke led the acquisition or merger of more than 60 divisions and companies to help create a global live entertainment organization capable of developing, producing, promoting, marketing and managing sports and entertainment programming in both facilities owned and operated by AEG, as well as other venues.

It was under Leiweke’s vision and executive guidance that the four million square foot, $2.5 billion L.A. LIVE complex was built in downtown Los Angeles, adjacent to the STAPLES Center and the Los Angeles Convention Center. The AEG-operated development features a 2,300-capacity live music venue, a 7,100-seat live theatre and a 54-story, 1001-room convention destination featuring the Ritz-Carlton, Los Angeles and JW Marriott L.A. LIVE. In 2011, AEG introduced AXS Ticketing, the first phase of its new entertainment platform serving as the company’s primary consumer brand which will also feature mobile and video content services. In 2012, AEF formed a partnership with HDNet, Ryan Seacrest Productions and CAA, to launch AXS TV, a new linear cable channel focusing on live entertainment and lifestyle programming.

During Leiweke’s time at AEG, he fostered a culture of winning which saw his teams claim 11 championships, most recently being the 2012 Stanley Cup Champion Los Angeles Kings and the 2011 and 2012 MLS Cup Champion LA Galaxy.

Leiweke’s career in sports administration began in 1979 in his hometown as the assistant General Manager of the Major Indoor Soccer League’s St. Louis Steamers. The following year, at the age of 24, he became the youngest General Manager in professional sports with the Baltimore Blast of the MISL. He became Vice President and General Manager of the MISL’s Kansas City Comets in 1981-82, and eventually became the club’s President in 1986.

+-Alan Middleton
Assistant Professor of Marketing Schulich School of Business, York University

Picture of Alan Middleton

 

 

Morning Master Class
8:00am to 10:00am

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

His 25 year practitioner career includes marketing roles with the Universal Oil Products Company (UOP Inc.) in Chicago, USA, and Esso Petroleum in Oslo, Norway, and a career in advertising with the J. Walter Thompson (JWT) advertising agency. He worked in London, England and then Toronto, Canada where he ended up as President of Enterprise Advertising Associates, a JWT subsidiary. He then became President/CEO of JWT Japan and was made Executive Vice President and a Board Director of the worldwide J. Walter Thompson Company.

Leaving JWT in the 1990s to spend time consulting and training in China and Canada, he subsequently commenced his academic career. Currently a member of the marketing faculty at Schulich, he has taught at Rutgers Graduate School of Business in the US, and leading business schools in Argentina, China, India, Russia and Thailand.

In September 2001 he took over as Executive Director of the Schulich Executive Education Centre (SEEC). SEEC runs non-degree programs for over 10,000 executives and managers a year in North America and the ‘BRICs’ (Brazil, Russia, India, China).

He is a co-founder of the ‘Cassie’ advertising awards and co-authored the first book of the winners. In 2005 he was inducted into the Canadian Marketing Hall of Legends in the mentor category and in June 2012 received the ACA Gold Medal for contribution to the marketing industry. In December 2012 he was awarded the Queen Elizabeth II Diamond Jubilee Medal for service to the literacy movement.

+-David Bradfield
Social Strategy Lead - North America SapientNitro

Picture of David Bradfield

 

 

Sapient Nitro Session
12:30pm to 1:30pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

David Bradfield is social strategy lead for North America at SapientNitro, one of the world’s leading digital agencies. He is responsible for helping some of the world’s most admired brands develop and manage digital channel strategies and social business initiatives. David is a senior strategist for such recognized corporate brands as Loblaw Companies Limited, Harley-Davidson and KPMG. Within the industry, David is a well recognized speaker and presenter in a wide variety of industry forums including Social Media Week (New York, Los Angeles, Toronto), mesh conference and the International Association of Business Communicators (IABC) international conference.

Prior to joining SapientNitro, David launched and managed the Fleishman-Hillard Digital practices in both New York (2006-2009) and Toronto (2009-2011). He also served as the agency’s global chair of its digital practice, working with colleagues and clients around the world. He was one of the primary strategists behind the agency’s approach to social media, helping clients navigate the evolving world of communication, conversation, and community.

In the 1990s, David emerged as a digital PR pioneer, became one of the first social media professionals in Canada in the 2000s and has continued to refine his reputation as a trusted advisor to clients and peers alike.

+-Hilding Anderson
Director - Research & Insights SapientNitro

Picture of Hilding Anderson

 

 

Sapient Nitro Session
12:30pm to 1:30pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Hilding Anderson is a Director – Research & Insights, and the regional lead of Research and Strategy for the Washington, DC office. He has over 10 years of marketing and technology consulting experience. He speaks on emerging trends, consumer behavior and new technology developments at major national events. Areas of expertise include consumer research and analysis, and interactive strategy. He has worked with major domestic and international firms including John Deere, Coca-Cola, Sanofi-Pasteur, Target, CDW, and Canadian Tire.

Hilding has been with Sapient since 2005. Prior to Sapient he was a consultant in the technology and healthcare industries for five years in Cambridge, MA. He has an MBA from the University of Texas, and a BA in Astronomy and Political Science from Vassar College.

+-Lori Senecal
Chairman and CEO Kirshenbaum Bond Senecal

Picture of Lori Senecal

 

 

MDC Partners Speaker Series
4:00pm to 5:30pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Lori Senecal is the Chairman and CEO of kirshenbaum bond senecal (kbs+). At kbs+, she has led a dynamic shift across the fully integrated agency to pioneer a culture of invention focused on creating breakthroughs and “firsts” to deliver real competitive advantage for brands and businesses.

As a priority, she has spearheaded agency business units around technology (kbs+ Spies & Assassins), start-up investment (kbs+ Ventures) and content creation (kbs+ Content Labs). Additionally, through the introduction of her unique “Hello Moments” program, Lori has championed the launch of groundbreaking agency initiatives such as the Client Stock Index and The Hyde Experiment, to incentivize and inspire employees across the agency while fueling invention. Today, kbs+ works with an impressive roster of blue-chip clients, including American Express, BMO Financial Group, BMW, Target Corporation, KAO Brands, Nike SB, NASDAQ OMX, William Grant & Sons, Simmons Bedding Company, Victoria’s Secret PINK, Boar’s Head and Vanguard, among others.

Prior to kbs+, Lori served as President of the flagship New York office of McCann Erickson and previously, as Global Chief Innovation Officer for McCann Worldgroup. At McCann, Lori also founded TAG Ideation, a young-adult marketing specialty unit.

Lori regularly provides industry insight and thought leadership through speaking engagements, television appearances, award jury’s and op-ed’s. This year Lori was honored at the AWNY Game Changer Awards with a Quantum Leap award, was Jury Chair for the Isaac Awards (the first awards for invention to be presented at the Clios), and was appointed to the Cannes Effectiveness Awards Jury. She also sits on the 4A’s National Board of Governors.

+-Nick Dean
President kbs+ toronto

Picture of Nick Dean

 

 

MDC Partners Speaker Series
4:00pm to 5:30pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Nick joined the kbs+ family in February 2010 as the VP, Client Service for BABYROBOT, a new digital and mobile offering he co-founded within kbs+ Canada. Within 2 years, BABYROBOT grew substantially and quickly represented over 25% of the agency’s total revenue, with full turnkey offices in both Toronto and Montreal.

Shortly thereafter, Nick took on greater responsibilities overseeing all client services for kbs+ Toronto, which included leading many of the agencies national accounts; Target Canada, Church & Dwight and The Keg Steakhouse & Bar. In early 2013, Nick was promoted to president of kbs+ Toronto.

Throughout his career, Nick has held various management positions leading and building integrated teams across a variety of accounts and businesses (both agency and client side); GM Canada, Nestle Healthcare Nutrition, CIBC and Earth Rangers.

+-Nicole Gallucci
President and CEO BOOM! Marketing

Picture of Nicole Gallucci

 

 

MDC Partners Speaker Series
4:00pm to 5:30pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
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Nicole Gallucci is the President and CEO of BOOM! Marketing ~ The Most Extraordinary Experiential and Engagement Agency now complimented by being The World’s First Adversperiential Marketing agency.

Nicole coined the term Adversperience. An Adversperience is a multi-sensory, two-way engagement between a brand and their target consumer. Adversperiential marketing speaks to the convergence of Advertising and Experiential Marketing. An Adversperience is essentially advertising on steroids! It is everything advertising needs and wants to be in this Consumer age of disruption, distraction and connection.

Nicole knows how to get inside the consumer’s head and figure out how to connect. She has three-decades of industry experience working on both the client and agency side, and even straddling both worlds for eightyears when she ran her own “new product launch” consulting/project management agency. Her experience has allowed her to view the world of marketing from the top-down, bottom-up, and centre-out.

+-David Thomas
Editor Marketing Magazine

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MDC Partners Speaker Series
4:00pm to 5:30pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
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David Thomas is a year into his role as Editor in Chief of Marketing and is loving the challenge of making the 105-year-old brand even more relevant in a period of dramatic changes in the marketing industry.

He is a business news veteran in reporting and management, serving as Managing Editor of the Financial Post and Deputy Editor at the Globe and Mail’s Report on Business. Previously, he covered financial markets and economics as a writer and reporter. He also recently worked in a corporate communications role in financial regulation.

+-Jerry Wind
Lauder Professor, Professor of Marketing Wharton

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Wharton’s “The Future of Advertising”
2:00pm to 3:00pm

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Reitman Square
350 King Street West
Toronto, ON M5V 3X5
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Jerry Wind joined Wharton in 1967 with a doctorate from Stanford. From 1995 to 1997, he led the development of the Wharton globalization strategy. Dr. Wind led the reinvention of the Wharton MBA curriculum (1991-93) and the creation of the Wharton Executive MBA Program (1974). He was founding director of the Joseph H. Lauder Institute and the Wharton International Forum. He has edited top marketing journals, published over 250 articles and 20 books, and received the four major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award.

As one of the original Legends in Marketing, an 8-volume anthology of his work is forthcoming from Sage. He has consulted with over 100 companies and testifies in intellectual property and antitrust cases. He sits on various advisory boards, is Trustee of the Philadelphia Museum of Art and Chair of its Marketing Committee. His current research focuses on marketing-driven business strategy, the Network Challenge; the future of advertising and marketing; creativity and innovation; and challenging one’s mental models.

+-Andrew Perkins
Professor of Marketing Ivey Business School, Western University

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Morning Master Class
Embodied Cognition in Consumer Behavior
8:00am to 10:00am

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Reitman Square
350 King Street West
Toronto, ON M5V 3X5
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Andrew received his Ph.D. from the Foster School of Business, University of Washington. He received his MBA and his BS in Environmental Science from Washington State University.

Andrew’s research explores the confluence of self-identity, brand information, brand attitude, and behavior, focused at the unconscious level. Andrew’s work is published in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Experimental Social Psychology, Social Cognition, the Archives of Internal Medicine, Journal of Management and in numerous book chapters and conference proceedings.

His professional affiliations include the Association for Consumer Research, the Society for Consumer Psychology, the Society for Personality and Social Psychology, and the American Marketing Association. Andrew has served as an ad hoc reviewer for numerous academic journals, including the Journal of Consumer Research, the Journal of Consumer Psychology, Journal of Marketing Research, and Social Cognition.

Andrew also works with the Consumer & Shopper Insights Applied Educational Alliance, a partnership with Emotive Analytics and LB Insights, with Sentient Decision Science as a practitioner partner.

+-Natasha Hritzuk
Global Senior Insights Director Microsoft

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FFWD Industry Breakfast
It’s a new era. Four future trends reveal how to engage consumers, now!
8:00am to 10:00am

LOCATION:
Shangri-La Hotel Toronto
188 University Ave
Toronto, ON M5H 0A3
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Natasha heads up Global Consumer Insights for Microsoft Advertising, a newly created role when she joined Microsoft three years ago. Her team is responsible for driving Thought Leadership, customer partnership research, campaign effectiveness/optimization and product development/insights. Natasha and her team regularly keynote their Thought Leadership at major industry events including Cannes, Adweek, SPIKES and CES. Natasha currently sits on the ARF Board and recently joined the I-Com Board.

Prior to joining Microsoft, Natasha worked for General Mills UK & Ireland where she was Head of Category and Consumer Insights for 5 years. At General Mills, Natasha ran a team of insight managers tasked with delivering insights to drive a range of marketing and sales initiatives including communications development and execution, new product development, consumer and shopper targeting and category visions.

Prior to General Mills, Natasha worked for Wirthlin Worldwide, a communications and branding research agency, in both the London and New York Offices. Natasha has a Ph.D. in Political Behavior and Psychology from Columbia University.

+-Eric Porres
Chief Marketing Officer Rocket Fuel

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Rocketfuel Session
2:00pm to 3:00pm

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Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456
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Eric Porres is the Chief Marketing Officer for Rocket Fuel Inc., the leading provider of artificial intelligence advertising solutions for digital marketers. Prior to Rocket Fuel, he was the CMO for Lotame Solutions, Inc., a marketing technology company.

Eric previously was a founding partner of Underscore Marketing, and built the organization into a recognized Inc 5000 company. He was also a founder of Pericles Consulting, an online political marketing firm that executed programs for Presidential and Senatorial campaigns.

Earlier in his career, Eric held management positions at AOL Time Warner, Agency.com, and LiveTechnology. He is an active investor and adviser to several start-up companies, and is the founder of Classelist, a web and mobile platform for parents and schools. Eric graduated from Duke University.

+-Pierre-Elliott Levasseur
Executive Vice-President La Presse

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La Presse Session
1:00pm to 2:00pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
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Jian Ghomeshi, award-winning broadcaster, writer, best-selling author, musician and producer explores the journey of La Presse+, a digital news game-changer, in an interview with Pierre-Elliott Levasseur, Executive Vice-President, La Presse.

Pierre-Elliott Levasseur, Executive Vice President, La Presse led the product and technology team behind La Presse+, an internationally acclaimed digital news medium, and played a key role in developing an audacious strategy with a unique business model. This digital media and financial specialist is also President of Square Victoria Digital Properties. Previously, he served as Treasurer for Power Corporation of Canada and Power Financial Corporation. He has an MBA from Harvard Business School and also sits on the Board of Directors of Workopolis, Tuango, Com Free, Olive Media, and the Québec Advisory Board of the David Suzuki Foundation.

Jian Ghomeshi is the host and co-creator of the national daily talk program, Q, on CBC Radio One and CBC TV. The program has garnered the largest audience of any cultural affairs program in Canada and has become the highest-rated show in its morning time slot in CBC history. Mixing insight and opinion with unscripted wit, Jian has interviewed a diversity of prominent international figures from prime ministers to sports stars and cultural icons. His feature interview subjects have included Woody Allen, Paul McCartney, Neil Young, Salman Rushdie, Barbara Walters, Jay-Z and Al Gore.

+-Jian Ghomeshi
Award-winning broadcaster, writer, musician and producer CBC

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La Presse Session
1:00pm to 2:00pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
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Jian Ghomeshi, award-winning broadcaster, writer, best-selling author, musician and producer explores the journey of La Presse+, a digital news game-changer, in an interview with Pierre-Elliott Levasseur, Executive Vice-President, La Presse.

Jian Ghomeshi is the host and co-creator of the national daily talk program, Q, on CBC Radio One and CBC TV. The program has garnered the largest audience of any cultural affairs program in Canada and has become the highest-rated show in its morning time slot in CBC history. Mixing insight and opinion with unscripted wit, Jian has interviewed a diversity of prominent international figures from prime ministers to sports stars and cultural icons. His feature interview subjects have included Woody Allen, Paul McCartney, Neil Young, Salman Rushdie, Barbara Walters, Jay-Z and Al Gore.

Pierre-Elliott Levasseur, Executive Vice President, La Presse led the product and technology team behind La Presse+, an internationally acclaimed digital news medium, and played a key role in developing an audacious strategy with a unique business model. This digital media and financial specialist is also President of Square Victoria Digital Properties. Previously, he served as Treasurer for Power Corporation of Canada and Power Financial Corporation. He has an MBA from Harvard Business School and also sits on the Board of Directors of Workopolis, Tuango, Com Free, Olive Media, and the Québec Advisory Board of the David Suzuki Foundation.

+-Owen Charlebois
Head of Market Insights Google Canada

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Google Canada Speaker Series
4:00pm to 6:00pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
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Owen Charlebois is a Senior Manager in Google’s Market Insights group, based in Washington DC.

Owen currently serves as Google Canada’s Head of Market Insights, leading our advertising, marketing and media research efforts here. In addition to his Canadian role, Owen also supports a number of Google’s global research initiatives around cross media research and single source panels.

Owen is a 30+ year veteran of media and marketing research, with extensive experience in digital/online, television, radio and mobile. He has served in executive leadership roles for over 20 years, holding the positions of President of Arbitron’s Research and Technology group, C.E.O. of BBM Canada, and President of Gallup Canada.

Owen represents Google on the board of the Media Rating Council (MRC) in the U.S. as well as on IAB Canada’s Research Committee.

+-Kenneth B. Wong
Distinguished Professor of Marketing Queen’s School of Business

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Morning Master Class
8:00am to 10:00am

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Reitman Square
350 King Street West
Toronto, ON M5V 3X5
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Ken Wong is a faculty member and The Distinguished Professor of Marketing at Queen’s School of Business, where he has held both teaching and administrative positions. He was the principal architect of the first full-time degree program in Canada to operate completely outside of government subsidy: a distinction that earned him the cover of Canadian Business in April 1994. (The new Program has been rated by Business Week as #1 worldwide among non-US MBAs in the six of the last seven bi-annual rankings). Ken is also the Managing Partner, Knowledge Development for Level 5, a marketing consulting firm focused on brand strategy and execution.

As a teacher, Ken has received numerous awards for his courses in strategic planning, marketing and business strategy. Most recently, he was named an Inductee into Canadian Marketing Hall of Legends. In 1998, Ken won the Financial Post’s Leaders in Management Education award, a lifetime achievement award for his work in undergraduate, MBA, and Executive Development programs. Beyond Queen’s, he has also taught in degree programs at Cornell, Carleton University, Radcliffe College and Harvard’s Continuing Education Program and in executive programs at York University, University of Toronto, Dalhousie University and the University of Alberta.

As a researcher, Ken has worked with the Strategic Planning Institute (Cambridge, MA) and the Conference Board of Canada. He writes regularly for Strategy magazine, Canadian Grocer and Meetings and Incentives, and had served as a regular columnist for Marketing magazine and the National Post. He has also written for the Financial Times, Globe and Mail and the Conference Board Review. His current research focuses on enhancing “marketing productivity” and brand profitability.

In addition to consulting for private corporations, Ken has served as a marketing and strategic planning consultant to a number of government agencies and departments and on various local, provincial and federal government task forces. He often assists on judging panels, most recently for the 2014 Canadian “Best 50″ competition (excellence in management) and the Canadian Entrepreneur of the Year.

+-Nick Drew
Head of Research Yahoo Canada

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Yahoo Canada Insights
9:00am to 10:00am

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Reitman Square
350 King Street West
Toronto, ON M5V 3X5
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As the Head of Research for Canada, Nick is responsible for Yahoo’s research program, building and managing a strategy of insights based on bespoke studies and in-house analytics, among other sources. These insights help Yahoo and its partners understand their audiences, their behaviours and motivations – and ultimately, how better to reach and engage with them.

He also represents Yahoo and the wider industry in forums such as the IAB and the CMA, and has presented to events including AdWeek Canada, DX3, MRIA and others. Nick was recognized by the Canadian Research industry as the 2013 recipient of the Market Research and Intelligence Association (MRIA) Award of Distinction.

 

+-Jennifer Holgate
Vice President, Product Innovation I Digital & Multiplatform Media Solutions Rogers Media

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Rogers Speaker Series
4:00pm to 5:00pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
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Jennifer Holgate was appointed Vice President, Product Innovation | Digital & Multiplatform Media Solutions for Rogers Media in May 2013, and is responsible for driving the digital advertising operations functions for the company. Leading a team of 40, her mandate is to develop an evolving set of products that support digital innovation and cross-platform growth through existing and alternative revenue streams. Under her leadership, the team provides a through the line solution, supporting objectives from concept to execution, with key players focused on new ideas, packaging, creative solutions, and builds through to technology and delivery.

An entrepreneurial approach, combined with leadership, innovation and strategic thinking are the defining pillars of Holgate’s 25-year marketing career. Her experience provides her the perspective of both publisher and agency, which helped develop her Omni-Channel approach to client business.

Prior to joining Rogers Media, Holgate was Senior Vice President of Digital at Starcom MediaVest Group Canada where she led Starcom, MediaVest, and SMG in digital and strategic integration. Holgate also held various senior leadership roles with CanWest for their Publishing and Media Sales divisions including Vice President of Digital Media, Vice President of Broadcast & Interactive, Vice President of Dose, and Vice President of Interactive.

Jennifer Holgate is a seasoned and sought-after marketing leader in the Canadian media industry. She was a judge for the 2012 NAA Cannes Jury and has served on several key boards and committees including NADBank, TVB Digital Committee, IAB Publisher and Agency Committees, comScore Research Advisory Council, and the Canadian Digital Advisory Council for the Alliance for Audited Media. Holgate has also presented at several leading industry conferences including Dx3 Canada, IAB Canada Mixx, and MARCOM.

+-James Stewart
Director, artist & digital innovator Geneva Film Co.

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Storytelling and Technology
Storytelling and technology: the peanut butter and jam of the future
10:30am to 11:30am

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
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James Stewart is an award-winning director, storyteller, artist, digital innovator and multi-platform visual designer whose work ranges from mobile to giant screen, and from commercials to stereoscopic 3D museum installations. Through his production company, Geneva Film Co. in Toronto, Canada, James has helmed digital productions using 3D, 4D, gesture control, stop-motion animation and immersive environments.

James’ recent projects include 3D cinema commercials for Samsung, Toyota, Lexus, Sprint and JCPenney; Ontario 4D, produced for the Vancouver Olympics and live 3D concert films of Montreux Jazz Festival and Kylie Minogue. James has also worked with the Rolling Stones and Justin Timberlake. His 3D work on Werner Herzog’s Cave Of Forgotten Dreams won the Lumiere Award from the International 3D Society was called “the reinvention of the cinema medium” In 2012, he produced the world’s first gesture-controlled 3D cinema game for the US launch of the Samsung Galaxy S3. His new film, Béatrice Coron’s Daily Battles premiered at TED2013 and is currently playing at film festivals and museums worldwide. James’ 3D stop-motion short film Foxed! was theatrically released June 28, 2013.

As a director, artist and expert on 3D, James has been featured in Shots magazine, the Directors issue of SHOOT magazine, is a six-time speaker at Cannes Lions, and presented the TEDTalk Storytelling in the Next Dimension at TED2011. Jack Dorsey follows him on twitter @jamesstewart3D.

FFWD