Join Us In 2016

January 25 - January 29, 2016

#FFWD2016

advertising and marketing week 2016

See what’s in store for you

It’s five full days of exciting, insightful, thought-provoking events led by luminaries in our industry.

Our Speakers

+-Carter Murray
Worldwide CEO FCB

Carter Murray


FFWD Opening Lunch
12:00 pm – 2:00 pm

A passionate champion of great creative and a consummate brand steward, Worldwide CEO Carter Murray took the helm of FCB in September 2013. Based in New York, he oversees 151 offices in 90 countries globally. The former president and chief executive officer of Y&R Advertising North America has spent much of his career helping clients develop and manage brands across marketing disciplines and regions. Murray rose to chief marketing officer at Publicis Worldwide due in part to his success as worldwide account director on Nestlé. He drove double-digit growth for the agency’s global account across 80 markets.

Murray began his advertising career at Leo Burnett in Chicago as a Philip Morris account executive. During his tenure he has partnered with Nestlé, Kraft, P&G, Hilton, Land Rover, Barclays, Marlboro, Del Monte and Coke (among others) in markets including the U.S., U.K., Russia, Sweden, China, France, Germany, Italy, Spain, Poland, Korea, Singapore, Indonesia, Canada, Australia, Switzerland, Ghana, South Africa, Kenya and Ukraine – to name a few.

Murray, a Duke University graduate who lives in Manhattan with his wife and twin sons, is an unashamed multitasker. Charged with setting FCB’s strategic direction, operational excellence and growth, Murray is committed to creating a cohesive culture that overdelivers and outperforms for brands in the FCB portfolio. His enthusiasm for everyone at the agency is captured on his daily Instagram feed at cartermurray7

+-Mark Tutssel
Global Chief Creative Officer Leo Burnett Worldwide

Mark Tutssel


FFWD Opening Lunch
12:00 pm – 2:00 pm

As Chief Creative Officer of Leo Burnett Worldwide, Mark Tutssel serves as the global network’s creative leader and is responsible for setting the creative vision for the network’s 85 global offices.

Since taking the role in 2005, Mark has helped Leo Burnett move up to the 3rd most awarded network in the world, with more offices contributing to its creative reputation than any other agency network. Leo Burnett Worldwide has topped the Gunn Report’s “All Gunns Blazing” category for the last six years, taking home first place in new-world thinking.

In 2014, Leo Burnett was crowned “Network of the Year” at the International ANDY Awards, the Art Directors Club of New York, the Epica Awards, the Art Directors Club of Europe and the inaugural Cannes Lions Health Awards. To add to an already remarkable year of achievements, Leo Burnett was also honoured as the second most awarded creative network in the world at the The One Show and CLIO Awards.

Under Mark’s creative leadership, Leo Burnett has developed world-class campaigns for some of the world’s most iconic brands, including Coca-Cola, Samsung, McDonald’s and P&G among others. And for the last two consecutive years, Coca-Cola and McDonald’s have both been named Cannes “Creative Marketer of the Year” under his purview.

In 2013, Mark introduced “Creativity Without Borders”, a game-changing vision for marketing communications to Leo Burnett that is now widely adopted and embraced by the network. One of the most awarded creative directors in the industry, his work has garnered every major creative accolade including the prestigious Cannes Grand Prix and 82 Lions. During his tenure as CCO, he’s won 480 Cannes Lions, six of which were Grand Prix. Mark’s professional success has been rooted in his belief in the power of ideas, and that creativity can change the world.

Mark has had the honour of chairing the world’s greatest award shows, including Clios, D&AD, Eurobest, Spikes, International ANDY Awards, AdFest, Art Directors Club of Europe, London International Awards, and the International Young Guns. He is also one of the only creative directors in the world to serve as a Cannes Lions Jury President three times. In 2008 he was the President of the Cannes Titanium & Integrated Jury, in 2010 he was the President of both the Film and Press Juries, and finally, in 2013 he served as the President of Direct.

Campaign Magazine named Mark the No.1 Worldwide Creative Director, earning the title of top global Creative Crusader.

Mark sits on several boards, including the Publicis Groupe P12 “Executive Committee” and the Facebook Creative Council. He is a member of the Royal Society of Arts, co-authored a book on Leo Burnett’s “HumanKind” philosophy, and when not on an airplane, he can be found at home in Chicago or London.

+-Andrew Bruce
President & CEO Publicis Worldwide North America

Andrew Bruce


FFWD Opening Lunch
12:00 pm – 2:00 pm

Andrew Bruce is the President and CEO of Publicis Worldwide’s North America region. Andrew is also the CEO of Publicis Kaplan Thaler and is responsible for agency management of client services, strategic planning, operations, and new business.

In 1999, Andrew joined Publicis Worldwide’s Toronto office and oversaw and fueled ten consecutive years of growth. Rising to President and CEO, Andrew turned the agency into one of Canada’s most respected agencies, entrusted with a client roster featuring iconic brands such as Rogers, WestJet, Purolator, Labatt, and Chrysler. Under his leadership, Andrew instilled an entrepreneurial culture that made Publicis Canada the best place to work in the entire Publicis Worldwide network, as evidenced by the internal global satisfaction survey.

Andrew has an innate passion for this industry. He is deeply involved with the Institute of Communications Agencies as the Chairman of the Board and chairs the association’s largest annual event, the FFWD Advertising and Marketing Week.

+-Leo Polanowski
Head of Sales Specialist & Account Management, Americas, Yahoo

Leo Polanowski


Yahoo Speaker Series
4:00 pm – 5:00pm

As head of Sales Specialists & Account Management for the Americas at Yahoo, Leo Polanowski leads a team that supports thousands of advertisers across search, display, video and native advertising. He also played an integral role in the development of Yahoo’s in-stream native ad format as well as Yahoo Gemini.

+-Christopher Collins
Assistant Professor University of Ontario Institute of Technology

Chris Collins


Morning Master Series
9:00 am – 10:00 am

Dr. Christopher Collins is the Canada Research Chair in Linguistic Information Visualization and an Assistant Professor of Computer Science at the University of Ontario Institute of Technology (UOIT). His research focus is interdisciplinary, combining information visualization and human-computer interaction with natural language processing to address the challenges of information management and the problems of information overload.

His publications, including the DocuBurst and Parallel Tag Cloud text visualization techniques, have helped to open a new and thriving area of research in “Linguistic Visualization”. His work has been published in many venues including IEEE Transactions on Visualization and Computer Graphics, and has been featured in popular media such as the Toronto Star and The New York Times Magazine.

Dr. Collins received his PhD in Computer Science from the University of Toronto. He collaborates with several universities, IBM’s TJ Watson Research Laboratory, and a number of smaller software firms. He is a member of the IEEE Visualization and Graphics Technical Committee Executive.

+-Isaac Weber
SVP Strategy MarketShare

Issac Weber


TVB Session
9:30 am – 10:30 am

Isaac Weber is a SVP of Strategy and leads the media practice at MarketShare. Since joining MarketShare in 2014, Isaac has had the opportunity to work with some of the largest global advertisers and media companies to connect marketing investments to revenue using state of the art Media Mix Models and Multi-Touch Attribution. Prior to his current role, Isaac held various marketing and strategy roles at Charles Schwab and Discover Financial. Isaac earned an MBA from the University of Chicago and a Bachelor of Arts in Political Science from Oregon State University.

+-Greg McLelland
Senior VP, Sales Shaw Media

Greg McLelland


Shaw Media Session
11:00 am – 12:00 pm

Greg McLelland is accountable for leading the Shaw Media Sales department; including the Marketing Ventures, Digital, Research and Revenue Management teams. During his 10 year tenure with the company, Greg has played a key role in building a client-focused and collaborative culture in which to generate revenue and drive results.

Prior to joining Shaw Media, Greg was Vice President, Synergy at Alliance Atlantis Communications. In this role he managed the company’s integrated sales efforts, which included managing a diverse spectrum of campaigns that encompassed on-air and online ad buys, host integration, product placement, network integration, contests and sponsorships.

Prior to Alliance Atlantis, Greg held various sales and marketing positions at several technology companies, including Blast Radius, Unisys and IBM.

Greg has over 25 years of sales, marketing and business development experience spanning the technology, software, digital design and media industries. He currently sits on various industry boards, as well as the Advisory Board for The Hospital for Sick Children (SickKids) in Toronto and holds an honours degree in Chemistry/Business from the University of Guelph.

+-Mark Daprato
Chief Marketing Officer shop.ca

Mark Daprato


Shaw Media Session
11:00 am – 12:00 pm

A marketing professional for 20 years, Mark is Chief Marketing Officer at SHOP.CA where he leads sales demand generation, brand and customer loyalty efforts. His professional background includes leading marketing for Swiss Chalet and Kelsey’s restaurants, as well as consumer marketing at Rogers Wireless where he led the national marketing plans for the consumer segment, including youth, prepaid products and convergent marketing efforts with other Rogers operating divisions.

Mark’s Loyalty marketing experience includes leading national campaigns at Cara Operations, Rogers Wireless, Telus, and AT&T Canada. In his current role at SHOP.CA, he has been charged with driving extensive consumer engagement with the growing base of Canadian online shoppers.

A graduate of Queen’s University, Mark started his marketing career at Young and Rubicam, working on retail, packaged goods and automotive accounts including KFC, Cadbury beverages, Mott’s Clamato, Ford and AT&T.

Mark has extensive experience working in start-up organizations focussed or closely related to the technology sector. After beginning his career at Young & Rubicam, he moved to an independent firm, Taxi Advertising and Design, where he lead the Clearnet / Mike wireless brand. This experience gave Mark the drive to focus on small companies that were eager to create shareholder value. He joined Clearnet, an emerging wireless company, as a Brand Manager, handling the consumer advertising. Seeing the opportunity to help Rogers position itself as a challenger brand, Mark moved to Rogers Wireless following Telus Mobility’s purchase of Clearnet.

The latest stage of Mark’s career is an exciting culmination of his advertising, loyalty, technology and digital media experience, leading to tremendous growth in one of Canada’s most exciting start-ups.

+-Amir Kassaei
Chief Creative Officer DDB Worldwide

Amir Kassaei


Applied Arts Session
12:30 pm – 2:00 pm

Amir Kassaei, Chief Creative Officer for DDB Worldwide, was born in Iran, raised in Austria, and educated in France. He settled in Germany in 1997, gaining experience at agencies such as TBWA, Barci & Partner and Springer & Jacoby. Amir is one of the most lauded creatives in the world, working on an impressive range of the world’s major brands, including Allianz, Apple, Adidas, Bosch, Coca-Cola, McDonald’s, Nike, Reebok and Volkswagen. Amir and his teams are the recipients of more than 2,000 national and international awards, including 40 Cannes Lions in the past five years.

+-Heidi Ehlers
Founder HEIDI CONSULTS

Heidi Ehlers Photo


Applied Arts Session
12:30 pm – 2:00 pm

Heidi Ehlers is the founder of HEIDI CONSULTS, a leadership and career consultancy founded in 2010 that works with agencies, creative leaders, and emerging creative people across North America. Her mission is helping people of all levels of seniority to reach their full creative potential.

She created Diary of a Creative Director: An exploration of the road to greatness in 2005. In 2007, it was the third highest attended seminar in Cannes, after Al Gore and Saatchi’s Young Director’s Showcase. The book will go to market in early 2016.

In 2001, Heidi founded BLACK BAG creative recruitment, and saw it become Canada’s most trusted creative recruiting brand. She has been invited by most of North America’s advertising creativity schools to give her Career Bootcamp presentation entitled Camp BLACK BAG. She is the founder of The Talent Attraction Institute, a proven, market tested methodology that teaches companies how to attract the world’s best talent, then hire them, better, and faster, with unparalleled retention.

When not studying leadership and success, Heidi can be found in her award-winning garden, or in a forest yelling at one, or both, of her dogs to stay on the trail and out of the mud.

+-Steve Levy
Chief Operating Officer Ipsos Reid

Picture of Steve Levy


The Most Influential Brands in Canada
Ipsos Influence Index
2:30pm to 3:30pm

While starting his career in sales (at Xerox) and then brand management (at Mars foods), Steve Levy has been involved in the marketing research and information business in the UK, South East Asia and, since the late 80’s, in Canada.

In his current role he leads Ipsos Reid’s business, which involves a number of specific responsibilities including managing a staff of over 120 marketers and researchers, local product development, innovation, and R&D. He also oversees the publication and release of white papers and publications in the marketing and loyalty space, as well as a number of significant research programs.

In addition to his management role, Steve continues to act as team leader for a number of accounts mostly in the technology sector. He has been a member on the Ipsos International Loyalty Board since its inception in 2002 and is also active in the broader industry. He was the 2010 conference chair for the Marketing Research & Intelligence Association’s (MRIA) annual conference and is a Canadian Marketing Association (CMA) Board and Executive Committee member.

+-Zahra Kanji
Strategy & Insights Lead Google

Zahra Kanji


Google Canada Speaker Series
4:00 pm – 5:30 pm

Zahra joined Google in 2012. She works with the world’s leading brands to introduce more science to the art of branding. She identifies real-time consumer insights that help brands gain greater insight into consumer behavior, brand sentiment and their competitive landscape. These insights allow brands to identify growth opportunities, shape business strategy and drive profit. Zahra also trains brands to harness the power of Google insights tools such as Google Trends, Google Correlate and Google Analytics. Her focal industries include consumer packaged goods, apparel, travel, toys, and entertainment. Prior to Google, Zahra worked on US digital strategy and measurement for global brands including Mini Cooper, Deutsche Bank, Kraft Foods, and Virgin Mobile.

Zahra holds a BA from Yale University and an MBA from Harvard Business School.

+-Gerard Puccio
Chair & Professor Buffalo State

Gerard Puccio


Morning Master Series
9:00 am – 10:00 am

Gerard J. Puccio is Department Chair and Professor at the International Center for Studies in Creativity, SUNY – Buffalo State. Gerard has written more than 50 articles, chapters and books. His most recent book titled The Innovative Team, co-authored with Chris Grivas, is a fable about a team that was able to apply proven creative-thinking tools to turn around a dysfunctional and unproductive situation. In recognition of his outstanding work as a scholar, Dr. Puccio received the State University of New York Chancellor’s Recognition Award for Research Excellence, as well as the President’s Medal for Scholarship and Creativity.

+-Adrian D’Souza
VP of Operations Quantcast


Quantcast Session
12:30 pm – 1:30 pm

Adrian D’Souza joined Quantcast in 2014 as Vice President of Operations. He is responsible for scaling the company operationally along with global expansion. Prior to Quantcast, D’Souza was most recently Director of Global Brand Solutions at Google, where he was responsible for driving revenue for YouTube and Brand Display for Google’s small to medium business clients. In a previous role at Google, D’Souza was Director of Media Services and oversaw end-to-end Campaign Execution and Services on YouTube and the Google Display Network. As a Co-Chair of the Internet Advertising Bureau’s (IAB’s) Ad Operations Council from 2006 to 2012, D’Souza focused on making it easier for traditional advertisers to reach an online audience by streamlining the supply chain for digital media. D’Souza also worked at CNET Network (now CBS Interactive), where he was Vice President of Advertising Operations and responsible for evaluating, defining and implementing new ad opportunities and technologies across CNET Network properties. D’Souza has an MBA from Virginia Tech and an engineering degree from the University of Poona, India.

+-David Phillips
President & COO NLogic

David Phillips, President & COO, NLogic


NLogic Session
11:00 am – 12:00 pm

David Phillips is President and COO of NLogic, formerly BBM Analytics. NLogic is privileged to work with Canada’s largest broadcasters and advertising agencies, helping them make sense of their audiences and programming through software and data.

David began his career selling classified ad space to car dealers in London, England. Luckily for all concerned, he’s not doing that anymore.

He spent 5 years working in London, culminating in a stint running the media owner division of TGI, Britain’s qualitative currency. After moving to Vancouver 10 years ago, he joined BBM Canada (now Numeris), before moving to Toronto to run NLogic.

David has a master’s degree in modern European culture, something which has never been useful since.

His obsessions include politics, history, running, music and clouds and he is blessed with a wonderful wife and two beautiful sons.

+-Nick Millman
Head of U.S. Business Operations Niche

Nick Millman


Twitter Session
1:00 pm – 2:00 pm

Nick Millman is currently the head of U.S. business operations for Niche, where he manages both the sales and account management teams responsible for the strategy and execution for Niche’s growing roster of clients.

Nick joined Niche back in 2013 as the company’s first employee, moving from overseeing operations, to active accounts, to all of its North American business. After Niche was acquired by Twitter in February of 2014, Nick has seen his team nearly double as he also played a key role in Niche’s global expansion into the United Kingdom and Brazil.

+-Josh Bloom
Vertical Strategy Lead Facebook Canada

Josh Bloom


Facebook Session
2:30 pm – 3:30 pm

Josh Bloom is currently the Director of Retail Marketing Solutions at Facebook Canada, where he manages a team focused on building trusted advisory relationships with key decision makers at some of the largest Retail brands and agencies in Canada.

Josh has been working in the digital media industry over 14 years, bringing strong market knowledge and creativity.

Josh’s career began in 1998, when he joined the Doubleclick media team in New York City. After three years with Doubleclick, Josh spent many years educating and selling brands on contextual and behavioral marketing at Conducive and WhenU. Starting in January 2006, Josh landed at MySpace.com to where he spent over two years pioneering the digital sales efforts in both Detroit and Toronto.

Josh joined Facebook in March 2008, beginning the company’s direct sales efforts in Canada and since then has been widely known as a veteran social media and digital marketing consultant.

+-Pete Kluge
Group Product Marketing Manager Adobe

Pete Kluge, Group Product Marketing Manager, Adobe


Adobe Speaker Series
4:00 pm – 5:00 pm

As group product marketing manager for Adobe Media Optimizer, Pete is focused on display and programmatic advertising solutions. He has a broad background in marketing and product management. Prior to Adobe, Pete worked at Microsoft and Yahoo on display ad products, at Homegrocer.com and Webvan Group in marketing management, and owned a direct marketing services and consulting business.

+-Nurullo Makhmundov
Director of E-Commerce The Shopping Channel (Rogers Media)

Nurullo Makhmundov


Adobe Speaker Series
4:00 pm – 5:00 pm

Nurullo is an e-commerce professional with a background and expertise in such areas as UX, digital marketing and web analytics. He has successfully established and operated a few online start ups. With The Shopping Channel, Nurullo is managing programmatic initiatives. Prior to that he was with Sears Canada heading up their UX, web analytics and Strategic Initiatives areas. With Sears, he has been instrumental in implementing best in class bidding solutions for SEM, display and social channels.

+-Joe Alexander
Chief Creative Officer The Martin Agency

Joe Alexander


One Club Event
7:30 pm – 9:00 pm

Joe has been a creative leader to people at The Martin Agency for more than 20 years. Since his promotion to Chief Creative Officer in October 2012, Joe has helped the agency smoothly transition into an entirely new executive leadership team while inspiring our people to produce results-driven, award-winning creative work for our clients. He is one of the most prolific creatives in the business and his copywriting and creative leadership have produced acclaimed work for brands in almost every category and medium.

In just the past two years, he has overseen the interactive web application for Benjamin Moore, Design by What Matters, the continuation of Oreo’s “Wonderfilled” campaign and served as a Cyber Juror at Cannes and on the One Club board. In 2013, he headed up “Clouds Over Cuba” that won 11 Cannes Lions and an Emmy, the first time an ad agency has ever won in the news and documentary category. The same year, he also led the charge on GEICO, including Hump Day. In addition, Ad Age ranked Joe #4 in their worldwide rankings of agency Chief Creative Officers in 2013.

+-Ernie Cormier
Chief Product Officer AOL Platforms

Ernie Cormier


AOL Industry Breakfast
8:00 am – 10:00 am

Ernie Cormier is the Chief Product Officer at AOL Platforms, and brings over two decades of media, software and mobile to his role overseeing delivery of the Company’s platform product roadmap.

Previously, Ernie served as COO of Millennial Media, which was a acquired by AOL in October 2015. Prior to Millennial Media, Ernie was President and CEO of programmatic pioneer Nexage, which was acquired by Millennial in 2014. He also served on Millennial Media’s Board of Directors.

Prior to Nexage, Ernie served as President and CEO of Zeemote, Inc., a mobile gaming and consumer electronics company that was sold to Aplix Corporation in 2009. He has also held executive positions at Virgin Media in the United Kingdom, Nextel Communications, and Lagardere Group.

Ernie holds a B.S. in Controls Engineering from Worcester Polytechnic Institute, and has completed certificate and related training at the Georgetown and Harvard business schools.

+-Karin Schmidlin
Manager, Virtual Incubation Program University of Waterloo

Karin_Schmidlin


Morning Master Series
9:00 am – 10:00 am

Karin is currently the lead UX Designer at Jamii, a virtual incubation platform for entrepreneurs at the University of Waterloo’s Conrad Business, Entrepreneurship and Technology Center. She also teaches User Experience at UWaterloo’s digital media campus in Stratford. Karin brings 15+ years of design and digital media experience to the table and loves being surrounded by passionate people. She reads voraciously, loves teaching and thinks that life is just a little bit better with a strong cup of dark coffee.

+-Brent Bernie
President comScore Canada

Picture of Brent Bernie


comScore Session
11:30 am – 12:30 pm

Brent Bernie has over 30 years of information services marketing experience. Currently, he leads a rapidly expanding team of account people who service and support over 200 customers in Canada. comScore Canada is the only Canadian company that maintains a panel of ~35,000 Canadians for the purposes of reporting and evaluating their actual online behavior across devices. comScore also offers services measuring advertising activity, effectiveness and the measurement of cross platform audiences.

Brent was intimately involved in the development of comScore’s Unified Digital Measurement transition and has consistently worked to ensure Canada is at the forefront of digital measurement enhancements including the launch of Multiplatform digital measurement.

Brent was active on the board of the IAB for seven years and served as Chairman of the organization from January 2004 to June 2006. In late 2005 Brent was named to Marketing Magazine’s Power List of the 100 Most Influential People in Canadian Communications. All 100 were recognized for their leadership, innovation and clout.

Brent served on the board of NABS for seven years including 2.5 years as Chairman. In February of 2015, Brent was awarded the Paul Mulvihill Humanitarian Award for his work with NABS.

+-Howard Goldkrand
SapientNitro Innovations Director

Howard Goldkrand


SapientNitro Session
Time: 12:30 pm – 1:30 pm

Howard Goldkrand currently serves as innovation director for SapientNitro’s Toronto office. In this role, Howard is responsible for helping to define and redefine creative strategy through dimensionalized storytelling and brand integration.

Howard’s innovative vision for new modes of media engagement stems from his rich history of work across genres. He firmly believes that the best way to know the future is to invent it.

This approach, inspired by Allen Kay, has influenced Howard to harness the tension between creative strategy and technology prowess to help deliver ground breaking campaigns and thinking for clients.

Prior to joining SapientNitro Howard served as innovation director and cultural engineer at Modernista!, acting as a catalyst for ideas that reshapes client business, company business and company culture. His imprint was visible on a variety of major projects including the rebranding of GM’s Cadillac Brand, the first ever pop-up retail show for Song Airline and an Emmy award winning creation of an alternate reality game for the 5th season of Showtime’s DEXTER.

+-Naveed Ahmad
CEO Addictive Mobility

Naveed Ahmad


Addictive Mobility Session
1:30 pm – 2:30 pm

Over the past 2 years, Naveed Ahmad has transitioned his career from financial services to mobile advertising technology. As CEO of Addictive Mobility, he is responsible for ensuring continued fiscally prudent growth and innovation. Under Naveed’s direction, Addictive Mobility has quickly become a global mobile ad tech platform for many of the Fortune 500 brands by working closely with global agencies. Not only is Addictive Mobility a leading mobile ad tech platform in Canada but also it currently has offices in Boston, the UK and Dubai.

Previously, Naveed was in wealth management and private banking for 15 years, seven of which were in senior management positions with various Middle Eastern banks. In these senior management positions, he was responsible for product development, sales management as well as profit/loss and strategic initiatives.

Since becoming CEO, Naveed has focused on continuously providing a differentiated value proposition to customers. He has achieved this by providing a clear vision to his employees and equipping them with the resources to be successful.

+-Patrick Keane
President Sharethrough

Patrick Keane


Sharethrough Session
2:30 pm – 3:30 pm

Patrick Keane is an investor, advisor and executive with nearly 20 years of experience in digital media, marketing, and technology. Patrick most recently was on the board of Bleacher Report (sold to Turner Broadcasting in 2012) and now sits on the board of Onswipe, a New York based tablet publishing platform. Previously, Patrick was Chief Executive Officer of Associated Content, Inc. The company was sold to Yahoo! in June 2010 for a reported $100 million. Prior to Associated Content, Patrick was EVP and Chief Marketing Officer at CBS Interactive. Patrick spent more than four years at Google, Inc. where he served as Director of Advertising sales strategy.

He was the founder and programmer of Zeitgeist, Google’s annual thought leadership forum. Patrick was Vice President and Senior Analyst at Jupiter Research. He was featured in Ad Age’s “40 Under 40″ section in 2007. In 2009 & 2010 he was selected to Business Insider’s Silicon Alley 100. Patrick graduated from Trinity College in Hartford, Conn.

+-Scott Goodson
CEO and Founder Strawberryfrog

Scott Goodson


Kijiji Speaker Series
4:00 pm – 5:00 pm

Scott is the best selling author of “Uprising: how to build a brand and change the world by sparking cultural movements.” He is founder of the world’s first movement marketing agency StrawberryFrog. Scott has spent 30 years working for the world’s most admired brands. He has won the top awards from all the world’s top advertising award schemes.

He was Chairman of the Future Advertising Summit in New York and London, he has been jury for Cannes Lions Titanium, D&AD, and has appeared on the BBC, CNN, Bloomberg and writes for Harvard Business Review, Forbes, Fast Company and Huffington Post. He is credited with bringing movement marketing to the world, and wrote the lines “Make history” for Jim Beam, “Make your world bigger” for Heineken, and “Hello Tomorrow” for Emirates Airline. Originally from Canada, Scott spent many years working in Europe and internationally before moving to New York. He currently lives just outside Manhattan.

+-Al Maitland
Head of Display Sales Kijiji

Al Maitland


Kijiji Speaker Series
4:00 pm – 5:00 pm

Alan “Al” Maitland is the Head of Display Sales at Kijiji. He is a digital and mobile pioneer with 20 years of media sales expertise and management experience. Al has an excellent track record of success built on strong business acumen, innovative thinking, people development and grit. He is also known for driving success for the other key pillars of a media business including ad sales, product development & pricing, marketing and strategic relationships. Before taking his role at Kijiji, Al was the Director of Sales at Millennial Media, a leading global mobile ad and data platform. He launched Millennial Media’s offering in the Canadian market and was the driving force behind ad sales, network development, marketing, and the launch of their mobile programmatic platform here in Canada.

+-Michka Mancini
VP, Digital Media Sales Rogers

Michka Mancini


Rogers Media Session
10:30 am – 11:30 am

As Vice President of Digital Sales, Innovation and Emerging Media, Mancini leads the national and local digital sales teams, representing Rogers’ unparalleled portfolio of media brands, coupled with premium formats, branded content and programmatic solutions.

An accomplished sales professional with 16 years of progressive experience, Mancini boasts an impressive list of credentials. Prior to joining Rogers Media, She served as Director of Digital Sales for the Canadian Broadcasting Corporation where she was instrumental in strategy development and driving revenue. In 2008, Mancini successfully formed the CBC Digital Sales and Operations department, establishing the broadcaster’s digital advertising footprint amongst the advertising community.

Prior to her role at CBC, Mancini held various positions with Shaw Media (formerly Canwest Global Communications Corporation), including Director of Digital Sales & Operations, where she oversaw advertising and sales for more than 80 owned and operated websites.

Mancini is a graduate of Ryerson University’s School of Business Management and holds a Bachelor’s Degree in Information and Technology Management.

+-Scott MacMillan
VP NHL Integration

Scott MacMillan


Rogers Media Session
10:30 am – 11:30 am

Scott MacMillan was appointed Vice President of NHL Integration in March 2014, to act as Program Lead in Rogers’ company-wide effort to maximize the impact of its 12 year partnership with the NHL, and has since been given responsibility for Rogers NHL GameCentre LIVE, the NHL live streaming service within Canada. Previously, MacMillan was VP of Strategy, providing strategic leadership for major decisions within Rogers Media, its various lines of business, and cross-enterprise initiatives involving Rogers Media and Rogers Communications.

MacMillan is a seasoned strategic advisor with more than 18 years of wide-ranging international experience in the financial, entertainment, telecommunications, and media industries.

Prior to joining Rogers Media, MacMillan spent five years with Boston Consulting Group (BCG) in Toronto where he led complex strategic initiatives for a host of global companies. MacMillan’s career in management consulting has spanned functional areas such as Strategy, Organizational Design, Change Management, Salesforce Effectiveness, and Program Management for large-scale corporate transformations. He has served as Director of Digital Content for Fadow Inc., and has also held progressively senior leadership roles with Nelvana Ltd. and Corus Entertainment.

MacMillan graduated Bregman Scholar and Class Valedictorian from the Joseph L. Rotman School of Management at the University of Toronto. While studying at Joseph L. Rotman, he was President of the Rotman Entertainment & Media Association, and earned a major in Management Consulting, and a minor in Strategic Management.

+-Ryan Archibald
Managing Director VICE


Rogers Media Session
10:30 am – 11:30 am

Archibald is responsible for overseeing all aspects of VICE Canada’s operations. In this role, Archibald leads the development of the company’s content initiatives on each platform and manages all strategic partnerships. Archibald has been with VICE Media for over 10 years beginning in Montreal and moving to Toronto to manage VICE Canada’s rapid expansion.

+-Pary Bell
Vice President, Digital Media Rogers

Pary Bell


Rogers Media Session
10:30 am – 11:30 am

As Vice President of Rogers Media & NHL Digital Properties, Pary Bell is responsible for overseeing the digital strategy for Sportsnet & NHL, Canada’s only five multiplatform sports media brand, as well as Rogers Media’s suite of TV, radio and publishing assets, comprised of 12 conventional television stations, 52 AM and FM radio stations, 12 specialty TV stations and 58 publishing titles.

An accomplished senior executive with more than 15 years of industry experience in strategy and production development across online, mobile, emerging technologies and traditional media, Bell joined Rogers Media in 2009 as Vice President of Digital Product. Prior to this appointment, Bell was Vice President of Digital Media for CanWest Broadcasting and was responsible for the digital growth of high profile brands including Global Television, the Food Network, HGTV, History Television, E!, Showcase and Slice. Bell also served as Vice President of Digital Content for Alliance Atlantis Communications, and prior to that he led the Children’s and Youth Interactive Division at the Canadian Broadcasting Corporation (CBC).

+-Ken Reid
Sportsnet Central Host

Ken Reid


Rogers Media Session
10:30 am – 11:30 am

Ken Reid, anchor of Sportsnet’s prime time news program, Sportsnet Central, has been adding his unique brand of humour and style to the nightly sports news and updates since joining the network in May 2011.

The proud native of Pictou, N.S. began his broadcasting career at Access Cable in Dartmouth, N.S. where he wore multiple hats, including reporter, anchor, camera operator and play-by-play announcer. Reid then performed stints at various other media companies before joining Sportsnet, including A-Channel in Calgary, the NewRO in Ottawa, CTV Edmonton and more.

A born sports fanatic, Reid’s career highlights include covering the Edmonton Oilers Stanley Cup run in 2006, various Grey Cups, London 2012 Olympic Games and Super Bowl XLVII in New Orleans. He is also the author of the book Hockey Card Stories, published in 2014.

Reid currently resides in Toronto and volunteers his time with Childhood Cancer Canada, United Way, and a number of other charitable organizations.

+-Maurice Lévy
Chairman & CEO Publicis Groupe

Maurice Levy


FFWD Closing Lunch
12:00 pm – 2:00 pm

Maurice Lévy is Chairman and CEO of Publicis Groupe. He is widely recognized as a leading figure in the communications industry, responsible for the Groupe’s international expansion and pioneering strategic focus on digital communication and fast growing markets. Mr. Lévy also serves as the Chairman of the board for several entities, including the International Board of Governors (IBoG) for the Peres Center for Peace, and the Media, Entertainment and Information board of the World Economic Forum. Mr. Lévy has been honored with numerous distinctions and accolades for his contributions to communications and media, business leadership, innovation, tolerance and diversity.

+-Tim Silk
Senior Instructor Sauder School of Business, UBC

Tim Silk


Morning Master Series
9:00 am – 10:00 am

Dr. Silk teaches Brand Management and New Product Development at the Sauder School of Business and is an award-winning teacher and researcher. He has taught and consulted for organizations such as Bell Canada, L’Oréal and Visa, and has taught executive programs throughout North America, Europe and Asia. His research has been published in the premier marketing journals and featured in news media such as CBS News, Fortune, Globe & Mail, and U.S. News & World Report. Prior to his research career, Dr. Silk worked as a product manager in the beverage industry and as an account manager in the advertising industry.

+-Yannis Dosios
VP, Publisher Services Yahoo

Yannis Dosios


Yahoo Insights Session
9:00 am – 10:00 am

Yannis is responsible for driving adoption of Yahoo’s native, video and display ad monetization solutions among premium mobile app and web publishers. Yannis joined Yahoo as part of the Flurry acquisition. At Flurry, he built Flurry’s Publisher Network and then ran Business Operations and Sales Enablement. Prior to that, Yannis held positions as GM Europe and Vice President of Marketing for Smilebox, a photo and video sharing service. Previously, he was Senior Product Manager at Microsoft, where he planned and launched Windows Starter, a Windows OS product for emerging markets. He began his career as a strategy consultant at the Monitor Consulting Group. Yannis earned an undergraduate degree in Mathematics from Harvard University and an MBA from Stanford University.

+-Joe Chidley
Executive Producer Content Works

Joe Chidley


Postmedia Session
Time: 10:30 am – 11:30 am

Joe provides our clients strategy development expertise and oversight of editorial and design. He has held senior editorial positions at some of Canada’s leading publications, including Canadian Business (where he was editor-in-chief for 10 years), Maclean’s magazine and the Financial Post, where he currently writes a twice-weekly column. Before joining Content Works, Joe held a senior executive position for one of the country’s leading public relations agencies, where he led the development of strategy, messaging and content for public and private-sector clients.

+-Derek Chezzi
Director of Engagement Services Content Works

Derek Chezzi


Postmedia Session
Time: 10:30 am – 11:30 am

Derek Chezzi is the Director of Content Works Engagement Services at Postmedia. Our team focuses on finding new audience touch points to connect brands and consumers in unique ways. Our team operates a suite of community products that currently includes Gastropost, Capital Ideas, Everywear, Each Coach, and Reading Society.

Prior to Postmedia, Derek was Editor-in-Chief at Yahoo Canada. He spent 8 years at Yahoo working with teams locally and internationally often on emerging products as the company expanded its editorial content mandate. Derek enjoys supporting media talent development, having spent time as an instructor with the Ryerson Journalism Lab, and participating on the Centennial College Journalism program advisory committee.

His latest obsession is board games, and he’ll find any excuse to play or talk about them.

+-Darin Diehl
Director, Content and Shared Services Tangerine Bank

Darin Diehl


Postmedia Session
Time: 10:30 am – 11:30 am

Darin Diehl leads the content strategy team at Tangerine Bank, which oversees the bank’s content marketing hub Forward Thinking on the Tangerine.ca site. He also has accountabilities for social media and English and French language writing services. Prior to joining Tangerine in 2014, he spent five years at Sun Life where he led the team that produced the Brighter Life content hub. He spent five years at Rogers Publishing, where he was Executive Editor and Associate Publisher of Advisor’s Edge and Advisor.ca. During the 1990’s he was part of a team at Global Strategy mutual funds that created an innovative practice management and news service for Canadian financial advisors. Diehl started his career as a broadcast journalist at Standard Broadcast News where he rose to National News Director.

+-Diane Bégin
Account Director APEX Public Relations

Diane Bégin


Postmedia Session
Time: 10:30 am – 11:30 am

A seasoned communications practitioner, Diane has worked in corporate communications in both agency and client-side environments in eastern and western Canada. Diane’s passion is in community, specifically in the use of digital and social media – an area in which she teaches at the University of Toronto in a program known as #digitaledu. She was also published in the Journal of Professional Communication on the impact of social media in modern-day communications.

She has received numerous regional and national awards from the Canadian Public Relations Society, International Association of Business Communicators and Western Magazine Awards. Some of her current clients include the Regional Municipality of Wood Buffalo (Fort McMurray), RSA Canada/Johnson Insurance and ASUS.

Diane is a graduate of NAIT, the University of Lethbridge, and most recently the University of Alberta where in 2010 she attained a Master of Arts in Communications and Technology. That same year she also secured an Accreditation in Public Relations. She’s currently serving as Canadian Public Relations Society Toronto co-president, the regional chapter that will host the World Public Relations Forum in 2016 – a first time international event for Canada.

+-Josh Merchant
Co-founder & CTO Ampifii

Josh Merchant


Postmedia Session
Time: 10:30 am – 11:30 am

Josh Merchant is a technology startup entrepreneur. Currently Josh is the CTO and Cofounder of Ampifii – a paid media planning and measurement tool for native advertising on social channels. Josh also co-founded Lymbix where he built and patented a sentiment and emotion technology. He also built a content analytics engine called Measurely where he still provides ongoing technical and business support on a part-time basis. Josh has a degree in Computer/Electrical Engineering from the University of New Brunswick.

+-Stacy Glasgow
Consumer Trends Consultant Mintel

Stacy Glasgow


Mintel Session
Time: 11:00 am – 12:00 pm

Stacy brings an exciting blend of CPG, agency, and marketing experience to Mintel. She joined Mintel in April 2013, ready to engage clients across the board with meaningful discussions around trends that will propel businesses forward.

Prior to Mintel, her passion for consumer insights then led her to drive strategy for CPG clients at News America Marketing and IN Marketing Services, a leading shopper marketing agency. Global CPG brands such as Unilever, PepsiCo, and Kimberly-Clark have all benefited from Stacy’s insightful expertise.

Her sheer fascination with the dynamic ways in which people act and interact keeps her traveling the world, observing how trends play out.

FFWD 2016