Join Us In 2017

January 30 - February 3, 2017

#FFWD2017

advertising and marketing week 2017

See what’s in store for you

It’s five full days of exciting, insightful, thought-provoking events led by luminaries in our industry.

Our Speakers

+-Mark Finney
VP, Strategic Sales Bell Media

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FFWD Opening Breakfast
8:00 am – 10:00 am

Design Exchange
234 Bay Street
Toronto, ON M5K 1B2
See Google Maps

As Vice-President, Strategic Sales, Mark Finney oversees Bell Media’s Client Strategy, Brand Partnerships, and B2B Marketing teams across Canada.

Mark’s teams work intimately with advertisers and agencies to understand and influence their audience’s behaviors, interests, and needs. They provide business building solutions through media creativity and Bell Media’s premium portfolio of TV, radio, out-of-home, and digital properties. The core of the team’s service promise is to build the best ad value in the industry for clients. One of Mark’s recent initiatives involves working across all Bell units to deliver best-in-class data capabilities to advertisers to meet their long-term business objectives.

Throughout his distinguished 20-year career, Mark has held significant positions in sales and corporate strategy at several internationally renowned news organizations. As Director of Sales at The Guardian, he implemented a sales strategy that saw rapid increases in overall revenues, and led the team that was shortlisted for numerous awards including Campaign, IPA Effectiveness, and Media Week Sales Team of the Year. He has presented at the Cannes Lions and Dubai Lynx advertising festivals as well as other prestigious international events.

+-Jess Greenwood
VP, Strategy & Partnerships R/GA

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FFWD Opening Lunch
12:00 pm – 2:00 pm

Design Exchange
234 Bay Street
Toronto, ON M5K 1B2
Tel. (416) 363-6121
See Google Maps

Jess runs R/GA’s activation strategy team, which is a home for hybrid thinkers with deep knowledge of content and social, contemporary communications planning, and strategic media partnerships. The activation strategy team is charged with bringing bottom-up cultural insights into the creative process, and delivering the work in the most relevant way possible. Over the last four years, Jess has overseen strategy for a broad spectrum of work for clients including Nike, Verizon, Tiffany and Google.

One of the first journalists to make the leap into brand strategy, Jess joined R/GA from Contagious Magazine, where she oversaw the editorial team and hatched Insider, the company’s strategic consultancy. Following a stint in the Creative Partnerships team at Google, she returned to R/GA to build out this new approach to strategy.

Jess is a founder member of Papel e Caneta, a global collaboration between strategists across the world to solve some of society’s toughest problems; moonlights as designer of her own fashion line, and is a committed karaoke ringleader.

+-Tom Morton
SVP, Strategy R/GA

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FFWD Opening Lunch
12:00 pm – 2:00 pm

Design Exchange
234 Bay Street
Toronto, ON M5K 1B2
Tel. (416) 363-6121
See Google Maps

Tom leads strategy at R/GA’s flagship New York office. He ensures that the best insights from brand, user, business and social data go into the development of everything from engaging campaigns to ground-breaking products and services.

Tom has advised Samsung, Verizon, MoMA, Google, Coca-Cola, PlayStation and Virgin, earning Gold Effies, Jay Chiats and IPA Effectiveness Awards along the way.

In a previous life, Tom was chief strategy officer of Havas in North America and TBWA in the UK.

Tom is a regular at ICA events, talking about everything from finding inspiring data points to building innovation cultures.

+-Erin Elofson
Director, Financial Services, Retail, and Telecommunications Facebook Canada

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Facebook Session
4:00 pm – 5:00pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Erin joined Facebook Canada in May 2014 to support its mission to make the world more open and connected. As Head of Financial Services, she builds on her passion for technology and the Canadian financial services industry to lead a team that develops innovative partnerships with Canadian financial institutions to accelerate their growth.

Previous to Facebook, Erin enjoyed a rewarding career with Microsoft Canada. Most recently, she was the Global Lead for Microsoft’s partnership with BMO Financial Group and was responsible for leading Microsoft and BMO’s technology and business partnership. In this role, she had the opportunity to collaborate with a set of very talented technology and business executives at BMO and lead her team to deliver on their visions.

Prior to this, Erin led the transformation of Microsoft Canada’s national enterprise partnership with HP Canada, spanning both organizations’ respective software, hardware, and consulting businesses. This was a full-scale leadership effort requiring deep strategy, influence, and advocacy across both organizations’ full suite of products and capabilities. Under Erin’s leadership, the HP partnership grew to become one of the largest systems integration partnerships in Canada.

As a proven interdisciplinary professional, Erin also has a significant track record in product management and acted as the senior product manager for Microsoft Canada’s collaboration, unified communications, and SQL Server businesses respectively. In addition to leading the marketing investment strategy to drive growth across these technologies, she presented to thousands on product launches as the national advocate and spokesperson.

In 2008, Erin earned a M.A. in Communications at York University with a specialization in Technology in Practice, completing a thesis on media choice theory.

+-Rick Malhotra
Director, Client Measurement Facebook Canada

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Facebook Session
4:00 pm – 5:00pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

As measurement leader for teams focused on the Canadian market and the e-commerce and travel verticals in the U.S., Rick and his team work with leading brand and agency marketers to improve their media measurement strategy. This typically comes through the creation of custom research and learning plans and by helping manage the transition to people-based-measurement platforms. Rick and his team also work closely with Facebook’s product teams to ensure insight from the marketing community is incorporated into Facebook measurement products, such as Facebook’s Conversion Lift tool and other attribution solutions.

Prior to joining Facebook, Rick was Director of Analytics, Measurement and Data Services at Digital Cement, a Pitney Bowes Company. Rick has also worked as a financial manager and analyst for some of North America’s leading brands including Pepsi and Kraft.

Rick is passionate about working with the measurement and analytics community to influence and lead the development of measurement solutions, including a heavy focus on direct response attribution and mobile measurement. Rick holds a Bachelor of Commerce from Queen’s University and lives in Toronto with his wife and two daughters.

+-Rob Assimakopoulos
SVP, Chief Marketing Officer CIBC

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Facebook Session

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Rob Assimakopoulos joined CIBC as Senior Vice President, Chief Marketing Officer in August 2014. Rob went to CIBC from General Motors Canada, where he was Executive Director, Marketing and Communications. Although Rob originally worked in Finance with Ford Motor Company, his career has been spent as a brand marketer. Rob was a Brand Manager at Procter & Gamble (in Canada, and in P&G’s Global group in Cincinnati), Vice President Marketing at Molson-Coors Canada, and Chief Marketing Officer at the Canadian Football League. Rob graduated from the University of Western Ontario with a B.A. in Economics. He obtained a Master of Business Administration from the University of Windsor, with a concentration on Finance and Marketing.

Rob joined the Board of Directors of the Canadian Breast Cancer Foundation in September 2015 and serves as a member of the Audit, Finance & Investment Committee.

+-David Soberman
Professor of Marketing Rotman School of Management, U of T

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Morning Master Series
9:00 am – 10:00 am

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

David Soberman, P.Eng, is the Canadian National Chair in Strategic Management and Professor of Marketing at the Rotman School of Management at the University of Toronto. He is a licensed Professional Engineer (Ontario), holds a Ph.D. (Management) from the University of Toronto and an MBA and a B.Sc. in Chemical Engineering from Queen’s University in Kingston.

Professor Soberman’s research consists of using applied microeconomics and game theory to analyse a number of marketing phenomena. He uses this approach to examine how the operation of markets is affected by the exchange of information between firms and customers, relationships within the distribution channel and the introduction of innovations to markets. Professor Soberman’s research has appeared in Marketing Science, Management Science, the Journal of Marketing Research, the Journal of Marketing and the California Management Review. His co-authored article in the International Journal of Research in Marketing “The Economics of Quality-Equivalent Store Brands” was the 2006 recipient of the Best Paper Award. His co-authored paper in Marketing Science “Markets for Product Modification Information” was the 2000 recipient of the John DC Little Best Paper Award. Professor Soberman is an Area Editor for the International Journal of Research in Marketing and a member of the Marketing Science editorial board.

Before his doctoral studies, Professor Soberman held a number of positions in marketing management, sales, and engineering with Molson Breweries, Nabisco Brands Ltd. and Imperial Oil Ltd.

+-Mark Ritson
Marketing Consultant and Professor

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thinktv Session
9:30 am – 10:30 am

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Mark Ritson is a Branding Professor, Marketing Consultant, and writer. Known for his wit and take-no-prisoners approach, Ritson is a globally renown expert in – and commentator on – Marketing and the Media Landscape.

Currently the Adjunct Professor of Marketing at Melbourne Business School and a Visiting Professor at Singapore Management University, Ritson has been a faculty member at some of the world’s leading business schools, teaching on the MBA programs at London Business School, MIT Sloan, and the University of Minnesota. He is widely acknowledged as one of the world’s best marketing instructors and has been the recipient of the teaching prize at LBS (2002), MIT (2009) SMU (2015) and MBS (2008, 2009, 2010, 2013 & 2014).

Mark has worked globally on projects ranging from brand strategy, market research, segmentation, CRM and brand extension. His clients have included McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Johnson & Johnson, De Beers, Sephora and Benefit, and for thirteen years – from 2002 to 2015 – he served as in-house professor for LVMH – the world’s largest luxury group – working with senior executives from brands like Louis Vuitton, Dom Perignon, Tag Heuer, Dior and Hennessy.

An avid writer on branding, Mark has written a weekly column on the topic in the UK for Marketing Week for over a decade, and his more scholarly publications include articles published in Sloan Management Review, Harvard Business Review, the Journal of Advertising, and the Journal of Consumer Research.

His presentations are lively, sometimes controversial, and always enlightening.

+-Spencer Charters
Director, Strategy & Business Development Corus Entertainment

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CORUS Session
11:00 am – 12:00 pm

LOCATION:
TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Google Maps

Spencer Charters is the Director of Strategy and Business Development at Corus Entertainment, a leading Canadian media and content company. He is responsible for strategy and business development activities including partnerships and M&A, as well as advising Corus on emerging trends and opportunities in Canada and beyond. Currently, Spencer is focused on innovation in advertising and strategic planning for the Corus portfolio of 45 specialty brands. He has worked in Canadian Media for the past ten years, and previously held roles in Planning, Business Development and Strategy at Alliance Atlantis, CanWest and Shaw Media. Spencer holds a degree in management and organizational studies, with honors, from Western University.

+-Tom Riordan
Director of Special Operations TubeMogul

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TubeMogul Session
12:30 pm – 1:30 pm

TIFF Bell Lightbox
5th Floor – Brendan Calder Boardroom
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Tom Riordan is the Director of Special Operations at TubeMogul, where he consults with brands on how to best use automation and technology to improve their marketing efforts. He has a focus on measurement and attribution solutions. Tom began his career as a digital and TV buyer at Spark in Chicago.

+-James Hannah
Client Partner TubeMogul

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TubeMogul Workshop
1:30 pm – 2:30 pm

TIFF Bell Lightbox
5th Floor – Brendan Calder Boardroom
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

James Hannah is a Client Partner at TubeMogul Canada where he works with Brands and Agencies to help build out their programmatic offering. His academic background combined with agency experience allows him to strategically approach the business and provide solutions to increase efficiencies and better reach consumers.

+-Andrew Lionis
Director Digital Strategy & Partnership TubeMogul

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TubeMogul Workshop
1:30 pm – 2:30 pm

TIFF Bell Lightbox
5th Floor – Brendan Calder Boardroom
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Andrew Lionis a customer-focused digital, social, and mobile expert, passionate about new technologies, connecting consumers with brands, and pursuing marketing goals through measurable marketing strategies.

Nearly equal parts left and right brain, meaning he is a whole brain, highly analytical + strategic thinker and thrives on being creative and telling brand stories. Equally comfortable at the brand strategy table, working with technologists to enable innovative digital, social and mobile strategy.

He has successfully worked on both the client and agency sides as well for national and global companies, working with brands specifying their vision, goals, opportunities and initiatives in order to maximize the benefits from digital marketing investments and efforts. Experience includes business and partnership development; as well bringing insights and best practices from a wide range of industries including American Express, Absolut Vodka, Dove, CIBC, Ford, Jameson, HP, Purina, Sobeys, and Tim Hortons.

+-Shane Cameron
Chief Innovation Officer OMD

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CMDC Session
1:30 pm – 2:30 pm

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
See Google Maps

+-Jeff Dack
President Carat

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CMDC Session
1:30 pm – 2:30 pm

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
See Google Maps

Jeff Dack is responsible for national leadership of Carat. He is an accomplished marketing communications executive with a strong reputation for strategic planning and award-winning creative execution for consumer brands across many sectors.

He has extensive experience in creative strategy, integrated marketing and business development with more than 17 years of experience advising iconic companies such as Nike, Coca-Cola, McDonald’s, Heineken, BMO Bank of Montreal, Canadian Tire and Air Miles.

He brings a consistent record of building brand awareness, delivering profitable growth, and driving market share. Most recently, he was at the helm of Lowe Roche as Co-President, Chief Strategy Officer. Previously, he held leadership positions at Jamieson Laboratories, as well as Cossette and Taxi.

+-Matt Di Paola
Partner, Innovation Sid Lee

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CMDC Session
1:30 pm – 2:30 pm

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
See Google Maps

With 20+ years of cross discipline agency experience, Matt brings a culture-first leadership style to organizations with a focus on innovation, entrepreneurialism, and digitally led thinking. At Sid Lee, he helps clients integrate experience design, social, neuromarketing, AI, VR, AR and other emerging channels into their communications plans. In his spare time, Matt is a Mentor with CFC’s ideaBOOST start-up accelerator program, and sits on the Advisory Boards for Dx3, Mediazoic and Spacefy.

+-Sean Ramsay
CEO Diplloid

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CMDC Session
1:30 pm – 2:30 pm

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
See Google Maps

Sean Ramsay is the Founder and CEO of Diplloid. An innovations company looking to advance 360º video, VR, AR, and MR technology by focusing on hardware, software systems and services. Diplloid is designed to enable cross platform LIVE 360º video capture and playback for mobile, desktop, browser and television.

Sean was previously Founder and CEO / CINO of Bubl Technology Inc.. The bublcam was the world’s first truly consumer 360º camera. The camera and software was developed to provide users with the ability to capture spherical photos and videos, experience them and share them across social networks.

+-Steve Levy
Chief Operating Officer IPSOS Canada

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Most Influential Brands
Ipsos Brand Influence Study
2:30pm to 3:30pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

While starting his career in sales (at Xerox) and then brand management (at Mars foods), Steve Levy has been involved in the marketing research and information business in the UK, South East Asia and, since the late 80’s, in Canada.

In his current role he leads Ipsos Reid’s business, which involves a number of specific responsibilities including managing a staff of almost 200 marketers and researchers, local product development, innovation, and R&D. He also oversees the publication and release of white papers and publications in the marketing and loyalty space, as well as a number of significant research programs.

In addition to his management role, Steve continues to act as team leader for a number of accounts mostly in the technology sector. He has been a member on the Ipsos International Loyalty Board since its inception in 2002 and is also active in the broader industry. He was the 2010 conference chair for the Marketing Research & Intelligence Association’s (MRIA) annual conference.

+-Bassem Ghali
Founder Green Lotus

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Green Lotus Workshop
3:00 pm – 4:00 pm

TIFF Bell Lightbox
5th Floor – Brendan Calder Boardroom
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Bassem is a search engine marketing strategist and speaker with more than 10 years of experience managing online marketing strategies for some of Canadian’s largest corporations including Canadian Tire, Direct Energy, and Toronto Star.

Demonstrated success in online marketing, Bassem has been announced the 2015 Entrepreneur of the Year award by the Canadian Association of Marketing Professionals and has led to speaking engagements in Canada, United States, Germany and Netherlands.

Bassem is the driving force behind Green Lotus and has a knack for creating innovative online marketing strategies for medium, large businesses and non-profits.

+-Miles Savage
Agency Business Development Google Canada

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Google Session
4:00 pm – 5:00 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Miles is passionate about connecting people, ideas, campaigns, technologies, and media. And he joined Google in 2015 to do just that. As an Agency Lead, he develops innovative partnerships with Canadian agencies and their clients. No stranger to agencies himself, Miles spent almost 10 years at creative agencies leading clients like McDonald’s, Mondelez and Adidas into the digital world. He was an integral member of teams that won numerous international awards, including Cannes Lions, One Show Pencils and Webby’s.

Miles believes that when creative, technology and media come together, there is no limit for what can be achieved.

+-Fhad Ananta
Product Manager Shopify

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Google Session
4:00 pm – 5:00 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Fahd Ananta is a Product Manager at Shopify, responsible for helping merchants sell through native mobile. Prior to joining Shopify, he founded two startups focusing on mobile payments and rich notifications respectively, and was a consultant at McKinsey.

+-Jeff Lancaster
CEO Catalyst

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Google Session
4:00 pm – 5:00 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Jeff Lancaster is the CEO of Catalyst, Canada’s leading digital marketing agency and the search, social and programmatic media specialist within WPP’s GroupM. With over 20 years of digital marketing and media experience, Jeff leads a team of experienced digital media professionals that maximize client’s value by driving profitable brand connections with online consumers.

+-Michael Tsang
Manager, Interactive Marketing Mazda Canada

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Google Session
4:00 pm – 5:00 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Michael is a passionate digital marketer with experience at all levels of campaign ideation, strategy, creative and execution. He lives and breathes new technology and is constantly looking for new and innovative ways to reach consumers. He currently oversees digital marketing for Mazda Canada where he and his team work closely with agencies and partners to plan, produce and implement digital and social media communications. He has previously held digital positions at Rogers Communications, Toshiba Canada and Loblaw Companies.

+-Ken Wong
Professor of Marketing Smith School of Business, Queen's University

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Morning Master Series
9:00 am – 10:00 am

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Mr. Wong is a faculty member and The Distinguished Professor of Marketing at Queen’s School of Business, where he has held both teaching and administrative positions. He was the principal architect of the first full-time degree program in Canada to operate completely outside of government subsidy: A distinction that earned him the cover of Canadian Business in April 1994. (The new Program has been rated by Business Week as number one, worldwide among non-U.S. MBAs in the last four bi-annual rankings). Mr. Wong is also the Managing Partner, Knowledge Development for Level 5, a marketing consulting firm focused on brand strategy and execution. As a teacher, he has received numerous awards for his courses in strategic planning, marketing, and business strategy. In 2006, he was inducted into the Canadian Marketing Hall of Legends. In 1998, Mr. Wong won the Financial Post‘s Leaders in Management Education award, a lifetime achievement award for his work in undergraduate, MBA, and Executive Development programs. Beyond Queen’s, he has also taught in degree programs at Cornell, Carleton University, Radcliffe College, and Harvard’s Continuing Education Program and in executive programs at York University, University of Toronto, Dalhousie University, and the University of Alberta.

As a researcher, Mr. Wong has worked with the Strategic Planning Institute (Cambridge, MA) and the Conference Board of Canada. He writes regularly for Strategy magazine and has served as a regular columnist for the National Post, Marketing magazine, Canadian Grocer, and Meetings and Incentives. He has also written for the Financial Times, Globe and Mail and the Conference Board Review. His current research focuses on enhancing “marketing productivity” and brand profitability. In addition to consulting for private corporations, Mr. Wong has served as a marketing and strategic planning consultant to a number of government agencies and departments and on various local, provincial, and federal government task forces: in particular he works extensively with agencies focused on the ethics of marketing to children. He often assists on judging panels, most recently for the 2014 Canadian “Best 50″ competition (excellence in management) and the Canadian Entrepreneur of the Year. He received his B.Comm and MBA degrees from Queen’s University prior to a period of doctoral studies at the Harvard Business School. He is former Chairman of the Board, PBB Global Logistics Inc., and a member of Advisory Boards/Boards of Directors for the Canadian Marketing Association (CMA) and a number of public and private sector organizations.

+-Derek A. Lackey
CEO -30- Strategic Communications

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DMAC Workshop
10:00 am – 11:00 am

TIFF Bell Lightbox
5th Floor – Brendan Calder Boardroom
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

A Marketing and Branding Specialist, Derek brings a creative, results oriented approach to every business challenge. With 5 years of leading edge social media sharing expertise, he combines his traditional ad strategy with new emarketing tactics to create campaigns that work. Some call it marketing integration, Derek believes it is simply using all the tools available. In a distinguished career of well over two decades, he has consistently combined entrepreneurial spirit with street-smart marketing while working with major international brands such as Canon, Air Canada Vacations, Arthur Andersen Co., Pioneer Electronics, AGFA Film, American Express Merchandise Services, and many others.

Derek owns and manages a full service advertising/digital agency based in Toronto. His creativity and insights around branding and marketing are practical and grounded. As an Entrepreneur he has a healthy respect for activities that produce results and is quick to change tactics when they don’t.

Educated in Marketing at University of Toronto, Derek applies creativity to his business strategy while placing a strong emphasis on results. At one point in time, seven of the nine brands handled by his ad agency were #1 in their categories in Canada.

+-David Phillips
President & COO NLogic

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NLogic Session
11:00 am – 12:00 pm

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

David Phillips, President & COO of NLogic, is privileged to work with Canada’s largest broadcasters, advertising agencies, and advertisers helping them make sense of their audiences, campaigns and programming through software and data.

Through his strong leadership skills and passion for anything data driven, David has transformed NLogic into a dynamic and agile company with a track record of industry-leading innovation.

+-Mike Ilnicki
Associate Product Manager NLogic

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NLogic Workshop
12:00 pm – 1:00 pm

TIFF Bell Lightbox
5th Floor – Brendan Calder Boardroom
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Mike works on NLogic’s advertiser and ad data products. Mike has a science background. Prior to NLogic, Mike has worked on space technology and contributed to multiple North American and European space missions, including a NASA Mars landing. He has also built and launched analytics and decision-support software in the fields of civil engineering and advertising. Mike has a MSc in Atmospheric Physics and a BSc in Engineering from York University.

+-Reuben Piryatinsky
Product Manager, Advanced Analytics NLogic

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NLogic Workshop
12:00 pm – 1:00 pm

TIFF Bell Lightbox
5th Floor – Brendan Calder Boardroom
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Reuben is a product manager responsible for NLogic’s advertiser products, API, Lens analytics platform, and technology partnerships. Reuben has over a decade of experience building and launching transactional and big data software at Bloomberg, IBM Risk Analytics and OANDA. His products have been used by hundreds of thousands of global users. He has also started an early mobile payments and marketing startup, which provided retailers superior location-based directed marketing capabilities. Reuben holds an MBA from the Ivey Business School and a BMath Computer Science degree from the University of Waterloo.

+-Chris Griffith
Managing Director, Canada 140 Proof

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140 Proof Session
12:30 pm – 1:30 pm

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Chris Griffith is the Managing Director of Canada for 140 Proof, a mobile advertising platform that uses data from social media as its basis for targeting. 140 Proof is a Silicon Valley based company that was recently acquired by Toronto born programmatic marketing technology expert, AcuityAds Inc. As the former VP of Strategic Partnerships for AcuityAds in Canada, Chris has taken the opportunity to spearhead the initiative to bring 140 Proof’s unique and powerful technology to the Canadian market. He has unparalleled knowledge of the advertising industry with 17 years of hands on experience. Having worked on both the brand and technology side, he has a unique ability to speak to the needs of today’s marketer. In addition, Chris has a penchant for the Canadian industry having led teams for the past 10 years in advertising sales here, a history that has also given him an in depth understanding of the cross country differences.

+-Alyson Gausby
Head of Research Twitter Canada

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Twitter Session
1:00 pm – 2:00 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

As the head of research at Twitter Canada, Alyson is responsible for translating consumer intelligence and data into learnings that are not only insightful for brands, but speak to the future of Canada’s ever-evolving digital ecosystem. Prior to her appointment at Twitter, Alyson was Consumer Insights Lead at AOL and Microsoft, as well as an Associate Director, brand & advertising research, with leading market research firm Ipsos in the UK.

+-Aaron Bast
Associate Director MaRS Investment Accelerator Fund

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Postmedia Session
2:30 pm – 3:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Aaron has 10 years of experience working with high-tech firms as part of the executive team and also as an external service provider. Aaron spent 5 years working at Ernst & Young LLP in both tax and audit capacities. Following that, Aaron joined Miovision Technologies as CFO and worked closely with the founders to grow revenue by 10x, add two new lines of business, expand internationally and triple the size of the team.

He attended Wilfred Laurier University to receive his BBA and is certified as a Chartered Professional Accountant.

+-Aliza Lakhani
Director of Business Development & International Projects The DMZ at Ryerson University

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Postmedia Session
2:30 pm – 3:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Aliza is the Director of Business Development and International Projects at the DMZ responsible for planning, developing and leading the strategic relationship management with current and potential business partners, clients and donors, both local and international.

Aliza has over 10 years of diverse experience in Financial Services in Canada and the U.S. Her experience spans across multiple disciplines including corporate strategy, business development, large-scale transformation and change management where she held progressively senior roles, most recently at Bank of Montreal. Aliza has worked with teams, clients and C-suite executives in human resources, wealth management, technology and operations, capital markets, marketing and strategy.

She spent the first half of her career on the trading floor in fixed income sales and trading and started her career in investment banking at Royal Bank of Canada and JP Morgan Chase.

Aliza is passionate about serving the community and acted as Chair of the Board of Directors for Rexdale Women’s Center, a three million dollar non-profit serving high-need women and their families.

Aliza holds a Bachelor of Mathematics from the University of Waterloo and an MBA from New York University Stern School of Business.

+-Craig Haney
Director of Corporate Innovation Communitech

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Postmedia Session
2:30 pm – 3:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Craig has been leading the charge for corporate innovation in Canada for the past few years. His work with Canadian Tire Innovations helped launch the Corporate Innovation program at Communitech which helps large, non-tech companies become faster and more innovative by engaging in the startup technology ecosystem. As the Head of Corporate Innovation at Communitech, Craig is building on the success at Canadian Tire and helping other large companies become faster, more efficient, and agile.

Craig helps large organizations understand the most effective way to launch and maintain an innovation strategy by leveraging technology ecosystems. By connecting Enterprise organizations to start ups and high growth companies, his focus is to grow the entire ecosystem by exposing small companies to big problems that they can solve for some of Canada’s largest companies.

Craig has an undergraduate degree from Western University (London, Ontario), a Masters of Business, Entrepreneurship, and Technonogy (MBET) from the University of Waterloo. He has been part of leadership teams of large and small companies leading change initiatives wherever he has gone.

+-Karl Allen-Muncey
Lab Director Postmedia Innovation Outpost

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Postmedia Session
2:30 pm – 3:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Karl is a passionate marketer with a love of big ideas and change. Based in Kitchener/Waterloo, he leads Postmedia’s Innovation Outpost–a development center focused on building new business solutions and new business opportunities through partnership and investment.

He previously worked at Cober as Director of Marketing & Digital Integrated Products where he was responsible for implementing new structures, new services, and new corporate brands for clients and agency partners.

He is also the co-founder of CuteGecko Inc., a digital design firm focused on online marketing integration where he supported top-tier clients such as The Government of Canada, Google, Manulife LPGA Classic, and more.

+-Tamir Bar-Haim
Country Manager Amazon

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Amazon Media Group Session
4:00 pm – 5:00 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Tamir Bar-Haim is the Country Manager for Amazon’s advertising business in Canada. Tamir leads a fast growing, Toronto-based team that is focused on connecting customers who visit Amazon, IMDb, Twitch and the broader web with highly relevant brand experiences, all informed by billions of observed shopping and entertainment signals.

Tamir joined Amazon in 2013, and was originally based out of Amazon’s corporate headquarters in Seattle. He supported one of the company’s fastest growing businesses as the Head of North American Sales for Clothing, Shoes, Watches and Jewelry. Tamir also developed and led Amazon’s first dedicated Marketplace sales team focused on Canada, while also participating in the launch of several new categories including Toys, Cameras and Beauty. In addition, he led the business development effort to launch Amazon’s Fine Art category, which featured over 40,000 works of art from 150 global galleries at the time of launch.

Prior to joining Amazon, Tamir spent over eight years at Microsoft in various leadership roles based out of Toronto and the corporate headquarters in Seattle. In his last role, Tamir was responsible for growing the Windows business across Southeast Asia by setting the strategic direction and driving field marketing and sales across the region for both consumer and enterprise. Prior to this, Tamir owned worldwide commercial sales programs and strategy for Windows across emerging markets.

+-Yannis Dosios
Vice President, Platform & Exchange Yahoo

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Yahoo Breakfast
8:00 am – 10:00 am

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Yannis Dosios is the Vice President of Platform & Exchange at Yahoo. He is responsible for driving programmatic revenue across native, video and display advertising on all devices via the BrightRoll DSP, BrightRoll Exchange, and for growing Yahoo’s advertising supply across leading mobile and web publisher partners. Yannis joined Yahoo as part of the Flurry acquisition, where he launched and built Flurry’s ad publisher network among mobile app developers. Prior to Flurry, Yannis held positions as a Senior Product Manager at Microsoft, Vice President of Marketing at Smilebox, and a Strategy Consultant at the Monitor Consulting Group. Yannis earned an undergraduate degree in Mathematics from Harvard University and an MBA from Stanford University.

+-Kyle Murray
Professor of Marketing Alberta School of Business

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Morning Master Series
9:00 am – 10:00 am

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Kyle B. Murray is a Professor of Marketing and the Director of the School of Retailing at the Alberta School of Business. He also holds a Professorship in Marketing at the Monash School of Business in Melbourne, Australia.

Dr. Murray’s research on human decision-making, consumer behaviour and electronic commerce has been widely published in leading academic journals and was recently recognized with the prestigious interdisciplinary Killam Professorship. Based on his research, Dr. Murray has advised a number of different organizations including the Competition Bureau of Canada, General Motors, Industry Canada, Johnson and Johnson, The Research Intelligence Group, LoyaltyOne, and Microsoft. His two books are The Retail Value Proposition and Consumer Behaviour.

+-Tara Slone
Co-Host Rogers Hometown Hockey

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Rogers Media Session
10:30 am – 11:30 am

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

JUNO Award-nominated singer, actress and broadcaster Tara Slone joined the Rogers Hometown Hockey Tour for its inaugural cross-country trip in October 2014. Bringing Canadians closer to their hockey roots coast to coast, Slone joins host Ron MacLean every Sunday night from hometowns across the country.

Prior to assuming her role as co-host on the Rogers Hometown Hockey, Slone was the host of Breakfast Television Calgary for over five years. While remaining connected with her morning show audience in Calgary, Slone also acted as a regular contributor to Sportsnet’s broadcasts, covering WHL and CIS hockey, curling, soccer and bobsleigh. In 2013, Tara won the Alberta TV and Film award for Best Television Host.

Before moving into the broadcasting world, Slone fronted the JUNO-nominated rock group Joydrop and was a finalist on the CBS hit series Rockstar: INXS in 2005. The Montreal native also appeared in numerous television shows and films, acting opposite of Ryan Reynolds in Foolproof and scoring a recurring role on the popular television series, La Femme Nikita. Hot off the heels of her acting and musical success, Slone moved to the other side of the microphone in 2007 when she became a regular contributor to Entertainment Tonight Canada, in addition to her work as host and producer of Inside Jam.

Slone currently lives in Toronto with her husband, and is the proud mother of their daughter Audrey.

+-Gord Hendren
President & CEO Charlton Insights

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Rogers Media Session
10:30 am – 11:30 am

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Gord Hendren is President and CEO of Charlton Insights, a Toronto based insights and marketing company with international experience across 20 countries. Gord is recognized as a leading expert in Sport Property and Sport Media insights both in Canada and Internationally – with experience covering many of the leading sports properties in the Canadian and international marketplace including: NHL, NFL, MLB, NBA, FIFA, ATP, Hockey Canada, Tennis Canada and the Canadian Olympic Team.

Gord’s corporate client experience in Canada and Internationally ranges across many industry categories including: Media, Broadcast, Online, Events, Social Media, and many other corporate categories. Given this experience Gord is a recognized expert in how media is evolving, brand marketing and brand health.

+-Greg Sansone
Vice-President of Programming Sportsnet

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Rogers Media Session
10:30 am – 11:30 am

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Greg Sansone is Vice-President of Programming at Sportsnet. He is responsible for programming all seven Sportsnet branded channels and oversees NHL programming on both a national and regional basis. Before joining Sportsnet, Greg spent 16 years at The Score; the first 12 years as an anchor/reporter, then added a V.P. title in 2008, when he became responsible for The Score’s Programming and Production.

+-Matthew Logue
COO S&E Sponsorship Group

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Rogers Media Session
10:30 am – 11:30 am

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Matthew Logue (HBA ‘05) is currently Chief Operating Officer of S&E Sponsorship Group, Canada’s leading sponsorship agency. In his role, Matthew has direct client responsibility for Consulting services including Strategy Development, Opportunity Assessment, and Negotiations as well as overseeing the overall operation of S&E. During Matthew’s tenure as COO the organization has achieved 20% YOY growth and was shortlisted for Agency of the Year by Marketing Magazine.

A leading sponsorship strategist, Matthew’s opinions have been published in multiple magazines (Strategy, Media in Canada, Sporto, and Sports Business Journal) and he actively contributes to the industry as a Member of the Board of Directors for the Sponsorship Marketing Council of Canada. Matthew was awarded as one of the 5 to Watch in the Canadian Sport Industry by George Brown College and the Globe and Mail in 2016 and is a past winner of the Ivey Emerging Leaders Award in 2013.

Beyond his career, Matthew stays active in his community with various volunteer roles at the Hassle Free Clinic, a leading clinic in Toronto that provides vital services to at risk communities, the 519, a community centre in Toronto that seeks to build more inclusive communities through various programs and You Can Play, a social activism campaign dedicated to the eradication of homophobia.

+-Andrew Opala
COO Addictive Mobility

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Addictive Mobility Session
11:30 pm – 12:30 pm

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Andrew has been involved in technology and product development at mobile publishers such as Voxavox, SwipeSearch, TenFour, and Instaradio. He pioneered one of the first programmatically ad-driven audio platforms and has several patents on mobile content streaming and dynamically-driven creative. He currently manages operations for Canada’s largest locally-focused independent mobile ad-tech platform.

+-Jason Goldberg
SVP, Commerce & Content Practice SapientRazorfish

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SapientRazorfish Session
12:30 pm – 1:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Jason “Retailgeek” Goldberg leads the Commerce & Content Practice at SapientRazorfish. Jason is a 4th generation retailer, who launched his first e-commerce site for Blockbuster Entertainment in 1996. In the subsequent 20 years he has served as a principal customer experience architect for top retailers including Best Buy, REI, and T-Mobile. With a focus on e-commerce and digital marketing for omni-channel retailers, he has worked with over 100 clients on the Internet Top 500 and has been responsible for billions of dollars in on-line revenues.

Under his twitter feed @retailgeek he is one of the most followed e-commerce subject mater experts on the web. He is a member of the board of directors of shop.org (the digital retail arm of the National Retail Federation). Jason has served as an expert witness in Federal Court on e-commerce, a guest lecturer on retail and e-commerce at the Kellogg School of Management for Northwestern University, hosts itunes top e-commerce podcast called “The Jason & Scot Show”, and was voted one of retail’s top global influencers by Vend. In 2017 he was inducted into the National Retail Federation “The List” of people shaping the future of retail.

+-Dan Iwasa-Madge
Co-founder, Head of Product and Analysis Brainsights

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Bell Media Session
1:30 pm – 2:30 pm

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Dan leads product and analysis at Brainsights, managing the team that creates powerful visuals and actionable insights for Brainsights’ clients. He shepherds the processes and tools that allow Brainsights’ techniques to be relevant and relatable to the communications industry.

Dan has experience in both the academic and advertising agency worlds. He has led Advanced Analytics at one of the largest media agencies in Canada, collaborated with global centers of excellence on international analytics initiatives for the likes of Procter and Gamble, Revlon and CIBC, and provided data strategy consultancy services to a variety of brands and agencies. He also has experience performing research across social-, socio-cognitive-, cultural- and industrial-psychology disciplines, research which he used to launch the first Behavioural Economics unit at a large agency in Canada.

+-Todd Paterson
Senior Manager, Strategic Insight Bell Media

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Bell Media Session
1:30 pm – 2:30 pm

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Todd joined Bell Media in October 2016 to bolster its position as Canada’s leading content creation company with premier assets in television. As Senior Manager of Strategic Insights, he builds on his passion for harnessing the power of engaged and inspired audiences.

Prior to this, he was an accomplished strategic media executive involved in campaign development and execution through digital, broadcast, and out-of-home media. He secured long-term integrated marketing programs for TD Bank Group, Tim Hortons, and Samsung, and increased marketing communication effectiveness for leading brands in the automotive, retail, and rail transport categories.

His strong media agency background provides him with an understanding of both scale and best practices in an increasingly fragmented landscape. Todd is passionate about creating new pathways that support the role and importance of sight, sound, and motion.

He contributes to the industry as a member of the Board of the Broadcast Research Council and of the Interactive Advertising Bureau of Canada’s Programmatic Trading Committee, by networking, and by using data mining to develop solutions for optimizing media marketing effectiveness and business development.

+-Tyler James
Regional Director, Canada & Detroit Sales Sharethrough

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Sharethrough Session
2:30 pm – 3:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Tyler James is Director of Sales & Business Development at Sharethrough, the largest in-feed native advertising exchange. Sharethrough powers in-feed native ads for premium publishers and enables marketers to distribute branded content at scale. Tyler is also the chair of the IAB Canada’s Native Advertising Committee and has been at the cutting edge of digital advertising since 2006, bringing the unique perspective of having worked closely with leading web publishers, brand advertisers and talented content creators over his career.

+-Philippe Kleim
Director, Platforms & Strategy Corus Entertainment

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Sharethrough Session
2:30 pm – 3:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Philippe Kleim is Director, Platforms & Strategy at Corus Entertainment; Canada’s leading media and content company, where he is responsible for all non direct digital business development including programmatic ad sales and the monetization of some of the world’s most premium brands via strategic partnerships.

He has built strong teams and was a key player in the business development of organizations in Europe, North America and Asia/ Pacific.

He writes for various media companies and spoke at several advertising industry conferences or events.

+-Carolina Jung
Director of Client Services Cadreon

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Sharethrough Session
2:30 pm – 3:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Carolina Jung is an accomplished digital media executive who has spent her online career in cross-functional leadership roles encompassing sales, marketing and ad operations. She is currently the Director of Business Development for Cadreon, IPG Mediabrand’s Ad Tech unit, responsible for fostering strategic partnerships leveraging the best-in-class programmatic solutions, and the current Co-Chair for IAB Canada’s Data & Analytics Committee, committed to advocating best practices and identifying key challenges and growth opportunities that will help drive the digital advertising industry forward.

+-Frank Maguire
Head of Market Development Sharethrough

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Sharethrough Session
2:30 pm – 3:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Frank Maguire leads market development for Sharethrough, traveling the country to meet with the world’s largest brands, agencies and publishers to consult and educate on strategy and best practices for native advertising and content marketing. Frank is a digital advertising industry veteran, beginning his career working for clients including Nestle, Pfizer, and Wyndham on the agency side and then opening up and growing Sharethrough’s East Coast Headquarters in New York City. In 2014 he was a recipient of the iMedia Rising Star Award.

+-Edgar Baum
Chief Brand Economist & CEO Strata Insights

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Strata Insights Session
4:00 pm – 5:00 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Edgar is the world’s first Chief Brand Economist. He spearheads Strata Insights’ development of its leading-edge approach to proving and predicting the financial impact of brand and business investment models. He has more than fifteen years of experience in financial brand measurement, and in innovative funding structures for high growth companies and start-ups.

Edgar’s talent lies in identifying the mathematical and statistical relationships between perceptions, behaviour, corporate investment and corporate performance by integrating numerous disciplines including behavioural science, corporate valuation, risk and volatility modeling, strategic objectives, and corporate/brand culture measurement. This integration is used to develop and deliver Financial Brand Indicators (FBIs) that substantiate strategic decisions that contribution to an organization’s bottom line and identify new, high value opportunities before they materialize in the marketplace.

Edgar was the first to introduce a financial substantiation model for Procter & Gamble Canada, analyzing complex financial, operational performance and marketing data for all of P&G Canada’s more than 35 national brands, a model that is still being used today.

Prior to launching Strata Insights, Edgar was managing director of Brand Finance North America, successfully quadrupling business during his tenure. He conducted a strategic financial assessment of the Hockey Night in Canada transition from CBC to Rogers, identifying key strategic drivers needed to maintain audience and revenue growth. Edgar was instrumental in remodeling Canadian Tire’s approach to retail for poor performing divisions by identifying areas of untapped growth.

Edgar is actively involved in developing both North American and International standards for brand measurement as an expert advisor for the Marketing Accountability Standards Board (MASB), as co-chair of the Improved Financial Reporting group and as an advisor to the Brand Investment Valuation Group. He is on the ISO global standards council for Brand Valuation & Brand Evaluation TC:289 / ISO:10668 and is an expert advisor for the Licensing Executives Society (LES) on Brands for Intellectual Property (patents, brands, talent, etc.) which develops standards for the Securities and Exchange Commission. Edgar developed and delivers an applied graduate course on the Finance of Brand Management at the University of Toronto and is a frequent guest speaker and lecturer at other prominent academic institutions.

+-John McGarr
Founding Partner & President Fresh Squeezed Ideas

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Strata Insights & Fresh Squeezed Ideas Session
4:00 pm – 5:00 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

John is the President at Fresh Squeezed Ideas, an award-winning insight boutique based in Toronto with clients from Los Angeles to Tokyo and most points in between. Amassing rich and varied experience in sectors including food, beverage alcohol, beauty, and pharmaceuticals, John developed a sophisticated understanding of how important cultural context is to the success or failure of marketing and branding. He is driven by a conviction that marketers have the opportunity to help customers live the most meaningful lives ever lived. John brings over 15 years of marketing management and consulting experience from AC Nielsen, Kraft Foods, Chef Boyardee, Pillsbury, Mike’s Hard Lemonade, A.G. Hair Cosmetics, In-Sync before starting Fresh Squeezed Ideas. He recently wrote his first book, Reincarnation: The Death and Rebirth of Marketing now available in print.

+-Tim Silk
Professor of Marketing Sauder School of Business, UBC

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Morning Master Series
9:00 am – 10:00 am

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Dr. Silk teaches Brand Management and New Product Development in Sauder’s MBA and B-Com programs and Consumer Behavior in the PhD program. He holds a PhD in Marketing (Consumer Behavior) and is an award-winning teacher and researcher.

Dr. Silk works with organizations to help them understand consumer behavior in a variety of contexts including brand strategy, consumer loyalty, service delivery, new product development and strategic pricing. He has taught and consulted for organizations such as Bell Canada, Best Buy, Brand Finance, and Visa and has taught executive programs in North America, Europe and China.

Dr. Silk’s research examines consumer behavior with a focus on time-sensitive behaviors such as procrastination, response to loyalty reward programs and mail- in rebates. His research has been published in the premier marketing journals Journal of Consumer Research and Journal of Consumer Psychology and featured in news media such as CBS News, Fortune, Globe & Mail, and U.S. News & World Report. He is considered a leading expert on rebate promotions and has helped shape consumer-friendly public policy for the Competition Bureau of Canada, Federal Trade Commission, U.S. Department of Energy and U.S. Government Accountability Office. Prior to his research career, Dr. Silk worked as a product manager in the beverage industry and as an account manager in the advertising industry. In his free time he enjoys hiking, skiing, sailing and auto racing.

+-Anna Blender
Sr. Vice President & Head of the Nations Branding Practice BAV Consulting

Picture of Anna Blender

 

 

 

 

 

 

 

 

BAV Consulting Session
9:00 am – 10:00 am

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Anna Blender is a Senior Vice President and Head of the Nations Branding Practice at BAV® Consulting, a global brand strategy firm that translates quantitative consumer insights into actionable ways to drive brand growth towards more purpose and more profit.

In addition to acting as an advisor to multinational corporations, governments, and NGOs, she has hosted workshops and educational sessions to help marketers and complementary disciplines to better understand brand strategy and its implementation, especially as it relates to creating more purposeful and sustainable global brands. Anna has been a guest lecturer at NYU-Stern and Columbia Business School, a featured industry expert on Wharton University’s Business Radio, and is regularly sought out for her expertise by publications like The Wall Street Journal and Sustainable Brands. She has also spoken at the United Nations and SXSW. She graduated from Wharton with majors in International Studies, Finance and Marketing.

+-Adam Pattison
Vice President – Americas & EMEA BBM

Picture of Adam Pattison

 

 

 

 

 

 

 

 

BBM Session
10:30 am – 11:30 am

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Adam heads the commercial BBM sales business outside of Asia. His role incorporates sales and marketing efforts across the Americas, Europe, Middle East and Africa alongside strategic business development with existing and potential content and commerce partners that are keen to align and adapt their businesses within messaging ecosystems. Adam joined the BBM team in 2013 as it transitioned into a multi platform product on iOS, Android and Windows operating systems and before it was being monetized. He is part of the global leadership team that developed BBM into the multi million dollar advertising business that it is today.

Previous to joining BBM, Adam headed commercial efforts across a range of mobile, video and digital advertising tech companies, including Mobclix, Sizmek and Specific Media (now Viant). Adam is a regular presenter at industry events and conferences in the UK, Europe, the Middle East and Africa.

+-Mark Tutssel
Global Chief Creative Officer, Leo Burnett Worldwide Creative Chairman, Publicis Communications

Picture of Mark Tutssel

 

 

 

 

 

 

 

 

Closing Lunch
12:00 pm – 2:00 pm

Malaparte
TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

As Global Chief Creative Officer of Leo Burnett Worldwide, Mark Tutssel is responsible for setting the company’s creative vision. Mark was recently appointed Creative Chairman of Publicis Communications to lead the group’s unrivaled creative firepower.

Mark has driven Leo Burnett to become the most awarded network in the world based on Advertising Age’s 2015 Awards Report. The network has also topped the Gunn Report’s “All Gunns Blazing” category for six of the past seven years, leading the industry in new-world thinking. One of the most awarded creatives in the industry and named by Campaign Magazine as the ‘No. 1 Worldwide Creative Director’, Mark has won 480 Cannes Lions, including six Grand Prix, three Titanium Lions, two Glass Lions, the first ever D&AD White Pencil, and a Black Pencil during his tenure as CCO. He has had the honour of chairing the world’s greatest award shows, and is one of the only creative directors in the world to serve as a Cannes Lions Jury President three times. He also sits on several boards, and is a member of the Royal Society of Arts.

+-Joel Gregoire
Senior Food & Drink Analyst Mintel

Picture of Joel Gregoire

 

 

 

 

 

 

 

 

Mintel Session
11:00 am – 12:00 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Joel Gregoire researches and writes reports on the Canadian food and drink industry for Mintel. He comes to us after stops at NPD, Loblaw’s and OMD, where he amassed a breadth experience in the industry. Joel has a Bachelor’s Honours Co-op in Political Science and History from the University of Waterloo.

+-Carol Wong-Li
Senior Leisure/Lifestyles Analyst Mintel

Picture of Carol Wong-Li

 

 

 

 

 

 

 

 

Mintel Session
11:00 am – 12:00 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Carol Wong-Li researches and writes reports on the Canadian lifestyle and leisure industry for Mintel. She has worked in market research consulting for over 8 years both on the research supplier side at Ipsos ASI and comScore, and on the client side at BlackBerry. Carol has a MA in Sociology from the University of Calgary.

FFWD 2017