Join Us In 2017

January 30 - February 3, 2017

#FFWD2017

advertising and marketing week 2017

See what’s in store for you

It’s five full days of exciting, insightful, thought-provoking events led by luminaries in our industry.

Our Speakers

+-Jess Greenwood
VP, Strategy & Partnerships R/GA

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FFWD Opening Lunch
12:00 pm – 2:00 pm

Design Exchange
234 Bay Street
Toronto, ON M5K 1B2
Tel. (416) 363-6121
See Google Maps

Jess runs R/GA’s activation strategy team, which is a home for hybrid thinkers with deep knowledge of content and social, contemporary communications planning, and strategic media partnerships. The activation strategy team is charged with bringing bottom-up cultural insights into the creative process, and delivering the work in the most relevant way possible. Over the last four years, Jess has overseen strategy for a broad spectrum of work for clients including Nike, Verizon, Tiffany and Google.

One of the first journalists to make the leap into brand strategy, Jess joined R/GA from Contagious Magazine, where she oversaw the editorial team and hatched Insider, the company’s strategic consultancy. Following a stint in the Creative Partnerships team at Google, she returned to R/GA to build out this new approach to strategy.

Jess is a founder member of Papel e Caneta, a global collaboration between strategists across the world to solve some of society’s toughest problems; moonlights as designer of her own fashion line, and is a committed karaoke ringleader.

+-Tom Morton
SVP, Strategy R/GA

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FFWD Opening Lunch
12:00 pm – 2:00 pm

Design Exchange
234 Bay Street
Toronto, ON M5K 1B2
Tel. (416) 363-6121
See Google Maps

Tom leads strategy at R/GA’s flagship New York office. He ensures that the best insights from brand, user, business and social data go into the development of everything from engaging campaigns to ground-breaking products and services.

Tom has advised Samsung, Verizon, MoMA, Google, Coca-Cola, PlayStation and Virgin, earning Gold Effies, Jay Chiats and IPA Effectiveness Awards along the way.

In a previous life, Tom was chief strategy officer of Havas in North America and TBWA in the UK.

Tom is a regular at ICA events, talking about everything from finding inspiring data points to building innovation cultures.

+-Erin Elofson
Director, Auto and Financial Services Facebook Canada

Picture of Erin Elofson, Director, Auto and Financial Services

 

 

 

 

 

 

 

 

Facebook Speaker Series
4:00 pm – 5:00pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Erin joined Facebook Canada in May 2014 to support its mission to make the world more open and connected. As Head of Financial Services, she builds on her passion for technology and the Canadian financial services industry to lead a team that develops innovative partnerships with Canadian financial institutions to accelerate their growth.

Previous to Facebook, Erin enjoyed a rewarding career with Microsoft Canada. Most recently, she was the Global Lead for Microsoft’s partnership with BMO Financial Group and was responsible for leading Microsoft and BMO’s technology and business partnership. In this role, she had the opportunity to collaborate with a set of very talented technology and business executives at BMO and lead her team to deliver on their visions.

Prior to this, Erin led the transformation of Microsoft Canada’s national enterprise partnership with HP Canada, spanning both organizations’ respective software, hardware, and consulting businesses. This was a full-scale leadership effort requiring deep strategy, influence, and advocacy across both organizations’ full suite of products and capabilities. Under Erin’s leadership, the HP partnership grew to become one of the largest systems integration partnerships in Canada.

As a proven interdisciplinary professional, Erin also has a significant track record in product management and acted as the senior product manager for Microsoft Canada’s collaboration, unified communications, and SQL Server businesses respectively. In addition to leading the marketing investment strategy to drive growth across these technologies, she presented to thousands on product launches as the national advocate and spokesperson.

In 2008, Erin earned a M.A. in Communications at York University with a specialization in Technology in Practice, completing a thesis on media choice theory.

+-Steve Levy
Chief Operating Officer IPSOS Canada

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Most Influential Brands
Ipsos Brand Influence Study
2:30pm to 3:30pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

While starting his career in sales (at Xerox) and then brand management (at Mars foods), Steve Levy has been involved in the marketing research and information business in the UK, South East Asia and, since the late 80’s, in Canada.

In his current role he leads Ipsos Reid’s business, which involves a number of specific responsibilities including managing a staff of almost 200 marketers and researchers, local product development, innovation, and R&D. He also oversees the publication and release of white papers and publications in the marketing and loyalty space, as well as a number of significant research programs.

In addition to his management role, Steve continues to act as team leader for a number of accounts mostly in the technology sector. He has been a member on the Ipsos International Loyalty Board since its inception in 2002 and is also active in the broader industry. He was the 2010 conference chair for the Marketing Research & Intelligence Association’s (MRIA) annual conference.

+-David Soberman
Professor of Marketing Rotman School of Management, U of T

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Morning Master Series
9:00 am – 10:00 am

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

David Soberman, P.Eng, is the Canadian National Chair in Strategic Management and Professor of Marketing at the Rotman School of Management at the University of Toronto. He is a licensed Professional Engineer (Ontario), holds a Ph.D. (Management) from the University of Toronto and an MBA and a B.Sc. in Chemical Engineering from Queen’s University in Kingston.

Professor Soberman’s research consists of using applied microeconomics and game theory to analyse a number of marketing phenomena. He uses this approach to examine how the operation of markets is affected by the exchange of information between firms and customers, relationships within the distribution channel and the introduction of innovations to markets. Professor Soberman’s research has appeared in Marketing Science, Management Science, the Journal of Marketing Research, the Journal of Marketing and the California Management Review. His co-authored article in the International Journal of Research in Marketing “The Economics of Quality-Equivalent Store Brands” was the 2006 recipient of the Best Paper Award. His co-authored paper in Marketing Science “Markets for Product Modification Information” was the 2000 recipient of the John DC Little Best Paper Award. Professor Soberman is an Area Editor for the International Journal of Research in Marketing and a member of the Marketing Science editorial board.

Before his doctoral studies, Professor Soberman held a number of positions in marketing management, sales, and engineering with Molson Breweries, Nabisco Brands Ltd. and Imperial Oil Ltd.

+-Bassem Ghali
Founder Green Lotus

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Green Lotus Workshop
3:00 pm – 4:00 pm

TIFF Bell Lightbox
5th Floor – Brendan Calder Boardroom
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Bassem is a search engine marketing strategist and speaker with more than 10 years of experience managing online marketing strategies for some of Canadian’s largest corporations including Canadian Tire, Direct Energy, and Toronto Star.

Demonstrated success in online marketing, Bassem has been announced the 2015 Entrepreneur of the Year award by the Canadian Association of Marketing Professionals and has led to speaking engagements in Canada, United States, Germany and Netherlands.

Bassem is the driving force behind Green Lotus and has a knack for creating innovative online marketing strategies for medium, large businesses and non-profits.

+-Ken Wong
Professor of Marketing Smith School of Business, Queen's University

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Morning Master Series
9:00 am – 10:00 am

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Mr. Wong is a faculty member and The Distinguished Professor of Marketing at Queen’s School of Business, where he has held both teaching and administrative positions. He was the principal architect of the first full-time degree program in Canada to operate completely outside of government subsidy: A distinction that earned him the cover of Canadian Business in April 1994. (The new Program has been rated by Business Week as number one, worldwide among non-U.S. MBAs in the last four bi-annual rankings). Mr. Wong is also the Managing Partner, Knowledge Development for Level 5, a marketing consulting firm focused on brand strategy and execution. As a teacher, he has received numerous awards for his courses in strategic planning, marketing, and business strategy. In 2006, he was inducted into the Canadian Marketing Hall of Legends. In 1998, Mr. Wong won the Financial Post‘s Leaders in Management Education award, a lifetime achievement award for his work in undergraduate, MBA, and Executive Development programs. Beyond Queen’s, he has also taught in degree programs at Cornell, Carleton University, Radcliffe College, and Harvard’s Continuing Education Program and in executive programs at York University, University of Toronto, Dalhousie University, and the University of Alberta.

As a researcher, Mr. Wong has worked with the Strategic Planning Institute (Cambridge, MA) and the Conference Board of Canada. He writes regularly for Strategy magazine and has served as a regular columnist for the National Post, Marketing magazine, Canadian Grocer, and Meetings and Incentives. He has also written for the Financial Times, Globe and Mail and the Conference Board Review. His current research focuses on enhancing “marketing productivity” and brand profitability. In addition to consulting for private corporations, Mr. Wong has served as a marketing and strategic planning consultant to a number of government agencies and departments and on various local, provincial, and federal government task forces: in particular he works extensively with agencies focused on the ethics of marketing to children. He often assists on judging panels, most recently for the 2014 Canadian “Best 50″ competition (excellence in management) and the Canadian Entrepreneur of the Year. He received his B.Comm and MBA degrees from Queen’s University prior to a period of doctoral studies at the Harvard Business School. He is former Chairman of the Board, PBB Global Logistics Inc., and a member of Advisory Boards/Boards of Directors for the Canadian Marketing Association (CMA) and a number of public and private sector organizations.

+-Derek A. Lackey
CEO -30- Strategic Communications

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DMAC Workshop
10:00 am – 11:00 am

TIFF Bell Lightbox
5th Floor – Brendan Calder Boardroom
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

A Marketing and Branding Specialist, Derek brings a creative, results oriented approach to every business challenge. With 5 years of leading edge social media sharing expertise, he combines his traditional ad strategy with new emarketing tactics to create campaigns that work. Some call it marketing integration, Derek believes it is simply using all the tools available. In a distinguished career of well over two decades, he has consistently combined entrepreneurial spirit with street-smart marketing while working with major international brands such as Canon, Air Canada Vacations, Arthur Andersen Co., Pioneer Electronics, AGFA Film, American Express Merchandise Services, and many others.

Derek owns and manages a full service advertising/digital agency based in Toronto. His creativity and insights around branding and marketing are practical and grounded. As an Entrepreneur he has a healthy respect for activities that produce results and is quick to change tactics when they don’t.

Educated in Marketing at University of Toronto, Derek applies creativity to his business strategy while placing a strong emphasis on results. At one point in time, seven of the nine brands handled by his ad agency were #1 in their categories in Canada.

+-David Phillips
President & COO NLogic

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NLogic Session
11:00 am – 12:00 pm

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

David Phillips, President & COO of NLogic, is privileged to work with Canada’s largest broadcasters, advertising agencies, and advertisers helping them make sense of their audiences, campaigns and programming through software and data.

Through his strong leadership skills and passion for anything data driven, David has transformed NLogic into a dynamic and agile company with a track record of industry-leading innovation.

+-Kyle Murray
Professor of Marketing Alberta School of Business

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Morning Master Series
9:00 am – 10:00 am

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Kyle B. Murray is a Professor of Marketing and the Director of the School of Retailing at the Alberta School of Business. He also holds a Professorship in Marketing at the Monash School of Business in Melbourne, Australia.

Dr. Murray’s research on human decision-making, consumer behaviour and electronic commerce has been widely published in leading academic journals and was recently recognized with the prestigious interdisciplinary Killam Professorship. Based on his research, Dr. Murray has advised a number of different organizations including the Competition Bureau of Canada, General Motors, Industry Canada, Johnson and Johnson, The Research Intelligence Group, LoyaltyOne, and Microsoft. His two books are The Retail Value Proposition and Consumer Behaviour.

+-Allison Humphries
Director of Brand & Marketing Strategy SapientNitro

 

SapientNitro Session
12:30 pm – 1:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Allison is the Director of Brand & Marketing Strategy at SapientNitro. She is guided by the philosophy that brands should matter to people, challenging her client partners and team to solve real problems that people will embrace in their everyday lives.

Building off of SapientNitro’s belief that contemporary brand experiences must live at the intersection of story and technology, she works collaboratively to deliver omni-channel marketing strategies that put people’s growing expectations of brands in the forefront.

Over the course of her career, she has had the privilege of working with top tier global brands including Gillette, Samsung, Pepsi, Microsoft, Kraft, Molson, Citibank, and 20th Century Fox, to name a few.

Her excitement for the future coupled with an innate curiosity about human nature combine to bring transformative brand experiences that are set-up for success in our ever-changing world.

+-Howie Howatson
Executive Creative Director SapientNitro

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SapientNitro Session
12:30 pm – 1:30 pm

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

A true digital native for over 25 years, Howie has worked with some amazing people around the world (Toronto, San Francisco, Dallas, Portland, Vancouver, Seattle, and Tokyo) on a myriad of award-winning projects and campaigns across a wide range of mediums; from animation, to online, to gaming, to broadcast, to print, and to apps.

In his current role as ECD for SapientNitro in Toronto, Howie has lead a successful transformation of the Creative Domain and offering to a true integrated practice working above and through the line to deliver truly innovative work.

Howie’s experience involves working with some of the largest global brands for their largest experience and storytelling efforts, including: Nike Golf, Apple, Microsoft, Nike’s Brand Jordan, Xbox, Nike Training, Harley Davidson, Jeep, the Loblaw Group of Companies, Porter Airlines, First Niagara Bank, TD, New Era, Ann Sacks, Sasktel, Government of Saskatchewan, C&A, Michelin, Land Rover, Campbell’s, Lulu Lemon, Nintendo, Nokia, Palm, Electronic Arts, Living Books, Broderbund, BCAA, Proactiv, Heineken, Visa, Nike Japan, Amway Japan, Macromedia Japan, GM Asia, Bourjois Cosmetics, Guerlain Cosmetics, Sony, Toyota Japan, Jupiter Communications, Oracle, Hitachi, Sony, Shu Uemura Cosmetics, and the LVMH Luxury Group.

He also illustrated the Douglas Coupland book God Hates Japan, published in 2001 in Japan by Kadokowa Shoten, and was Animation Producer for REM’s “I’ll Take The Rain” music video.

+-Yannis Dosios
Vice President, Platform & Exchange Yahoo

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Yahoo Breakfast
8:00 am – 10:00 am

TIFF Bell Lightbox

Reitman Square

350 King Street West

Toronto, ON M5V 3X5

See Google Maps

Yannis Dosios is the Vice President of Platform & Exchange at Yahoo. He is responsible for driving programmatic revenue across native, video and display advertising on all devices via the BrightRoll DSP, BrightRoll Exchange, and for growing Yahoo’s advertising supply across leading mobile and web publisher partners. Yannis joined Yahoo as part of the Flurry acquisition, where he launched and built Flurry’s ad publisher network among mobile app developers. Prior to Flurry, Yannis held positions as a Senior Product Manager at Microsoft, Vice President of Marketing at Smilebox, and a Strategy Consultant at the Monitor Consulting Group. Yannis earned an undergraduate degree in Mathematics from Harvard University and an MBA from Stanford University.

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+-Anna Blender
Sr. Vice President & Head of the Nations Branding Practice BAV Consulting

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BAV Consulting Session
9:00 am – 10:00 am

TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Anna Blender is a Senior Vice President and Head of the Nations Branding Practice at BAV® Consulting, a global brand strategy firm that translates quantitative consumer insights into actionable ways to drive brand growth towards more purpose and more profit.

In addition to acting as an advisor to multinational corporations, governments, and NGOs, she has hosted workshops and educational sessions to help marketers and complementary disciplines to better understand brand strategy and its implementation, especially as it relates to creating more purposeful and sustainable global brands. Anna has been a guest lecturer at NYU-Stern and Columbia Business School, a featured industry expert on Wharton University’s Business Radio, and is regularly sought out for her expertise by publications like The Wall Street Journal and Sustainable Brands. She has also spoken at the United Nations and SXSW. She graduated from Wharton with majors in International Studies, Finance and Marketing.

+-Tim Silk
Professor of Marketing Sauder School of Business, UBC

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Morning Master Series
9:00 am – 10:00 am

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Dr. Silk teaches Brand Management and New Product Development in Sauder’s MBA and B-Com programs and Consumer Behavior in the PhD program. He holds a PhD in Marketing (Consumer Behavior) and is an award-winning teacher and researcher.

Dr. Silk works with organizations to help them understand consumer behavior in a variety of contexts including brand strategy, consumer loyalty, service delivery, new product development and strategic pricing. He has taught and consulted for organizations such as Bell Canada, Best Buy, Brand Finance, and Visa and has taught executive programs in North America, Europe and China.

Dr. Silk’s research examines consumer behavior with a focus on time-sensitive behaviors such as procrastination, response to loyalty reward programs and mail- in rebates. His research has been published in the premier marketing journals Journal of Consumer Research and Journal of Consumer Psychology and featured in news media such as CBS News, Fortune, Globe & Mail, and U.S. News & World Report. He is considered a leading expert on rebate promotions and has helped shape consumer-friendly public policy for the Competition Bureau of Canada, Federal Trade Commission, U.S. Department of Energy and U.S. Government Accountability Office. Prior to his research career, Dr. Silk worked as a product manager in the beverage industry and as an account manager in the advertising industry. In his free time he enjoys hiking, skiing, sailing and auto racing.

+-Mark Tutssel
Global Chief Creative Officer, Leo Burnett Worldwide Creative Chairman, Publicis Communications

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Closing Lunch
12:00 pm – 2:00 pm

Malaparte
TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

As Global Chief Creative Officer of Leo Burnett Worldwide, Mark Tutssel is responsible for setting the company’s creative vision. Mark was recently appointed Creative Chairman of Publicis Communications to lead the group’s unrivaled creative firepower.

Mark has driven Leo Burnett to become the most awarded network in the world based on Advertising Age’s 2015 Awards Report. The network has also topped the Gunn Report’s “All Gunns Blazing” category for six of the past seven years, leading the industry in new-world thinking. One of the most awarded creatives in the industry and named by Campaign Magazine as the ‘No. 1 Worldwide Creative Director’, Mark has won 480 Cannes Lions, including six Grand Prix, three Titanium Lions, two Glass Lions, the first ever D&AD White Pencil, and a Black Pencil during his tenure as CCO. He has had the honour of chairing the world’s greatest award shows, and is one of the only creative directors in the world to serve as a Cannes Lions Jury President three times. He also sits on several boards, and is a member of the Royal Society of Arts.

FFWD 2017