Join Us In 2015

January 26 - January 30, 2015

#FFWD2015

advertising and marketing week 2015

See what’s in store for you

It’s five full days of exciting, insightful, thought-provoking events led by luminaries in our industry.

Our Speakers

+-Sergio W. Carvalho
Associate Professor of Marketing Rowe School of Business, Dalhousie University

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Morning Master Series
9:00 am – 10:00 am

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Dr. Carvalho received his Ph.D. in Business/Marketing from Baruch College/The Graduate School of the City University of New York, his MBA in Finance from Northeastern University, and his BBA from the University of Fortaleza, Brazil. In addition, he completed two Post Graduate Diplomas – in International Business at the Ecole Supérieure de Commerce in France and in Finance at FGV-Fundacao Getulio Vargas in Brazil.

Dr. Carvalho’s research covers consumer behavior and international marketing. His research has been funded by grants from the Social Sciences and Humanities Council of Canada. His has published articles in the Journal of Marketing, International Journal of Research in Marketing, Academy of Management Learning and Education, Journal of Businees Research, Journal of Business Ethics, International Marketing Review, and Journal of International Consumer Marketing. He has also presented his papers at the Conferences of the American Marketing Association, Academy of International Business, Association for Consumer Research, European Association for Consumer Research, and Society for Consumer Psychology.

As a university instructor at both the graduate and undergraduate levels, Dr. Carvalho has taught courses in a range of marketing disciplines, focusing on consumer behavior, consumer research, new product planning and development, and business strategy (international and domestic.).

+-Steve Levy
Chief Operating Officer Ipsos Reid

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The Most Influential Brands in Canada
Ipsos Influence Index
2:30pm to 3:30pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

While starting his career in sales (at Xerox) and then brand management (at Mars foods), Steve Levy has been involved in the marketing research and information business in the UK, South East Asia and, since the late 80’s, in Canada.

In his current role he leads Ipsos Reid’s business, which involves a number of specific responsibilities including managing a staff of over 120 marketers and researchers, local product development, innovation, and R&D. He also oversees the publication and release of white papers and publications in the marketing and loyalty space, as well as a number of significant research programs.

In addition to his management role, Steve continues to act as team leader for a number of accounts mostly in the technology sector. He has been a member on the Ipsos International Loyalty Board since its inception in 2002 and is also active in the broader industry. He was the 2010 conference chair for the Marketing Research & Intelligence Association’s (MRIA) annual conference and is a Canadian Marketing Association (CMA) Board and Executive Committee member.

+-Terry O'Reilly
Writer and director Pirate Toronto

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2015 Change Makers Conference
8:00 pm – 1:00 pm

Arcadian court
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
See Google Maps

Before Pirate Radio & Television, Terry spent 10 years as an award-winning copywriter at several of the most creative advertising agencies in Canada.

In 1990, he co-founded Pirate Radio & Television, specializing in audio production for radio and television commercials. Pirate has grown to include 8 recording studios in Toronto and New York City.

Terry has won a few hundred national and international awards for writing and directing. Marketing Magazine named him one of Canada’s “Most Influential” marketing people. He was chosen as the first Canadian judge for the inaugural year of Radio at the Cannes Advertising Festival in France.

He also sat as Jury Chairman at the Canadian Marketing Awards, the International Clio Awards in Miami and the London International Advertising Awards.

When he’s not creating advertising, he’s talking about it, first as the host of the award-winning CBC/Sirius/WBEZ Chicago radio series, The Age of Persuasion – with close to a million listeners a week in Canada alone. The Age of Persuasion podcast was chosen as the “Best New Podcast of 2011″ by iTunes, and was awarded the Grand Prize trophy at the New York Radio Festivals in both 2011 and 2012.

And in 2012, Terry premiered a new radio series called Under The Influence. He co-authored the best-selling book The Age of Persuasion published in Canada, the U.S. and China.

+-Stephen Dubner
Bestselling Author

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2015 Change Makers Conference
8:00 pm – 1:00 pm

Arcadian court
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
See Google Maps

Stephen J. Dubner is an award-winning author, journalist, and radio and TV personality. He is best-known for as co-author of the books Freakonomics, SuperFreakonomics, and Think Like a Freak. They have sold more than 7 million copies in more than 40 countries. Dubner is also the host of the Freakonomics Radio podcast, which gets 5 million downloads a month.

Freakonomics, published in 2005, was an instant international bestseller and cultural phenomenon. Hailed by critics and readers alike, it still appears regularly on The New York Times bestseller list. SuperFreakonomics followed in 2009, to similar acclaim, and in 2010 a documentary film version of Freakonomics was chosen as the closing film of the Tribeca Film Festival. The third book in the Freak trilogy, Think Like a Freak, was published in 2014 and immediately took up a long residency near the top of international bestseller lists.

Dubner also maintains the popular Freakonomics blog, which has been called “the most readable economics blog in the universe” (which isn’t saying much). He has appeared widely on television, including as a regular contributor to ABC News and as host of the Emmy-nominated NFL Network program “Football Freakonomics.”

Dubner is also the author of several other books, including Turbulent Souls/Choosing My Religion (1998), Confessions of a Hero-Worshiper (2003), and the children’s book The Boy With Two Belly Buttons (2007). His journalism has appeared in The New York Times, The New Yorker, Time, and elsewhere, and has been anthologized in The Best American Sports Writing, The Best American Crime Writing, and others. Turbulent Souls is currently being developed as a film.

The eighth and last child of an upstate New York newspaperman, Dubner has been writing since he was a child. (His first published work appeared in Highlights magazine.) As an undergraduate at Appalachian State University, he started a rock band that was signed to Arista Records, which landed him in New York City. He ultimately quit playing music to earn an M.F.A. in writing at Columbia University, where he also taught in the English Department. He became an editor and writer at New York magazine and The New York Times before quitting to write books. He is happy he did so.

+-Marc Stoiber
Creative Strategist

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2015 Change Makers Conference
8:00 pm – 1:00 pm

Arcadian court
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
See Google Maps

Marc Stoiber is a creative strategist, entrepreneur, and writer. He works with clients to build resilient, future proof brands.

Marc’s leadership positions have included VP of Green Innovation at Maddock Douglas, President and Founder of Change Advertising, National Creative Director of Grey Canada and Creative Director of DDB Toronto.

His work has been recognized by virtually every international industry award for advertising and design.

Marc writes on brand innovation for Huffington Post, Fast Company, GreenBiz and Sustainable Life Media. He also speaks on the subject from coast to coast, and has been featured at TED.

+-Alan Middleton
Assistant Professor of Marketing Schulich School of Business, York University

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Morning Master Class
8:00am to 10:00am

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

His 25 year practitioner career includes marketing roles with the Universal Oil Products Company (UOP Inc.) in Chicago, USA, and Esso Petroleum in Oslo, Norway, and a career in advertising with the J. Walter Thompson (JWT) advertising agency. He worked in London, England and then Toronto, Canada where he ended up as President of Enterprise Advertising Associates, a JWT subsidiary. He then became President/CEO of JWT Japan and was made Executive Vice President and a Board Director of the worldwide J. Walter Thompson Company.

Leaving JWT in the 1990s to spend time consulting and training in China and Canada, he subsequently commenced his academic career. Currently a member of the marketing faculty at Schulich, he has taught at Rutgers Graduate School of Business in the US, and leading business schools in Argentina, China, India, Russia and Thailand.

In September 2001 he took over as Executive Director of the Schulich Executive Education Centre (SEEC). SEEC runs non-degree programs for over 10,000 executives and managers a year in North America and the ‘BRICs’ (Brazil, Russia, India, China).

He is a co-founder of the ‘Cassie’ advertising awards and co-authored the first book of the winners. In 2005 he was inducted into the Canadian Marketing Hall of Legends in the mentor category and in June 2012 received the ACA Gold Medal for contribution to the marketing industry. In December 2012 he was awarded the Queen Elizabeth II Diamond Jubilee Medal for service to the literacy movement.

+-Brent Barootes
President & CEO Partnership Group – Sponsorship Specialists™

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Partnership Group Session
11:30 am – 12:30 pm

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Brent Barootes is President and CEO of the Partnership Group – Sponsorship Specialists™, a Calgary based national sponsorship consulting agency. Brent has worked directly or indirectly with many Canadian brands, corporations, small and medium businesses as well as charities, non-profits, professional and amateur sports teams, municipalities and government agencies to develop, audit, enhance, design, and build effective sponsorship programs for them.

His expertise includes sponsorship valuations and audits, corporate measuring and investment in sponsorship for realized ROI, inventory/benefit development, sponsorship activation programs, package development, and mentoring of staff and volunteers for both corporations engaging in sponsorship as well as charitable, non-profit and for profit events and organizations.

Brent has spent over 25 years in the industry working for professional sport organizations, broadcast sponsorship, director of development for a national Canadian charitable organization and developed and delivered profitable sponsorship programs resulting in above average return on investment for both properties and sponsors.

Brent has provided services directly to such organizations as MS Society of Canada, World Vision Canada, Canadian Red Cross, Canada Games, Cities of Toronto, Calgary, Regina, Edmonton, Pointe Claire, Swift Current, Kelowna and many smaller municipalities across Canada as well as Canadian Breast Cancer Foundation, CARE Canada, Art Galley of Alberta, York University, University of Manitoba, Globe Theatre, Saskatchewan Roughrider Football Club and many others.

Brent has worked with such corporations in sponsorship consulting as Gulf Canada Resources, Saskatchewan Credit Unions, GeoLogic Systems, Potash Corporation, Solid State Geophysical, The Mosaic Company, XEROX Canada, Toshiba Canada, Sport Chek, SaskEnergy, Rawlco Radio Group, Alberta Treasury Branches, Saskatchewan Government Insurance, and others. Brent is an accomplished and regular speaker at conferences and seminars across North America on a variety of sponsorship and related topics.

+-David Bradfield
Director, Strategy SapientNitro

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SapientNitro Session
2:30 pm – 3:30 pm

TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

David Bradfield leads the North American Social Strategy team at SapientNitro. He is based in Toronto, but drives service integration across the central (Detroit, Chicago, Minneapolis) and west regions (San Francisco, Los Angeles). David specializes in digital communication strategy and social business consulting, helping organizations plan and manage relationships and reputation across multiple channels.

Prior to joining SapientNitro, David launched and led the digital, social and emerging media teams at Fleishman-Hillard (Omnicom) in Canada and New York. He also served as global chair of the firm’s Digital practice supporting growth across North America, Europe and Asia.

Over the course of his 18-year career, he has earned a reputation as a thought leader and pragmatic professional known for his sound counsel and calm confidence.

+-Howard Goldkrand
Innovations Director SapientNitro

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SapientNitro Session
2:30 pm – 3:30 pm

TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Howard Goldkrand currently serves as innovation director for SapientNitro’s Toronto office. In this role, Howard is responsible for helping to define and redefine creative strategy through dimensionalized storytelling and brand integration.

Howard’s innovative vision for new modes of media engagement stems from his rich history of work across genres. He firmly believes that the best way to know the future is to invent it. This approach, inspired by Allen Kay, has influenced Howard to harness the tension between creative strategy and technology prowess to help deliver ground breaking campaigns and thinking for clients.

Prior to joining SapientNitro Howard served as innovation director and cultural engineer at Modernista!, acting as a catalyst for ideas that reshapes client business, company business and company culture. His imprint was visible on a variety of major projects including the rebranding of GM’s Cadillac Brand, the first ever pop-up retail show for Song Airline and an Emmy award winning creation of an alternate reality game for the 5th season of Showtime’s DEXTER.

+-Xin "Shane" Wang
Assistant Professor of Marketing Ivey Business School, Western University

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Morning Master Series
9:00 am – 10:00 am

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Xin Wang is an Assistant Professor of Marketing at the Ivey Business School, Western University, Canada. His research focuses on choice modeling, cognitive psychology, behavioral economics, Bayesian statistics, machine learning and textual analysis of user-generated content with applications in marketing and new product development. His work has appeared in Marketing Science, and the Journal of Mathematical Psychology. Professor Wang received his Ph.D. in Marketing from the University of Cincinnati.

+-Brent Bernie
President comScore Canada

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ComScore Session
11:30 am – 12:30 pm

TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Brent Bernie has over 30 years of information services marketing experience. Currently, he leads a rapidly expanding team of account people who service and support over 250 customers in Canada. comScore Canada is the only Canadian company that maintains a panel of Canadians for the purposes of reporting and evaluating their actual online behaviour. With a current panel of ~35,000 people per month, comScore has the ability to benchmark sites vs. their category, evaluate demographic delivery, and monitor the growth of the online market across many different business sectors. comScore also offers services measuring advertising activity, effectiveness and the measurement of cross platform audiences.

Brent was intimately involved in the development of comScore’s Unified Digital Measurement transition and has consistently worked to ensure Canada is at the forefront of digital measurement enhancements including the recent launch of Multiplatform measurement. Brent began the Media Metrix service in Canada in late 1999 as its first and only president. Media Metrixs’ North American operations were acquired by comScore in spring 2002. Prior to initiating the Media Metrix service in Canada as its leader, Brent was President of Harris Media Systems, a major Canadian software builder of advertising planning tools across all media.

Brent began his career at the Global Television Network in Toronto in 1977. Following Global, Brent began a 12 year career at Nielsen Media Research–eventually becoming a Vice President of A.C. Nielsen. He was heavily involved in the launch of the People Meter in Canada. After Nielsen, Brent joined Compusearch Micromarketing Data and Systems (a major provider of geodemographic consumer and business information) ultimately becoming Vice President of Sales.

Brent was active on the board of the IAB for seven years and served as Chairman of the organization from January 2004 to June 2006. Brent was very involved in the creation of the IAB’s CMOST (Canadian Media Optimization Program and is currently the Past Chairman of the board of NABS (The National Advertising Benevolent Society of Canada). In late 2005 Brent was named to Marketing Magazine’s Power List of the 100 Most Influential People in Canadian Communications. All 100 were recognized for their leadership, innovation and clout.

+-Jennifer Campbell
General Manager, Enterprise Marketing Canada Post Corporation

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Canada Post Session
10:30 am – 11:30 am

TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Jennifer is a leader in multi-channel Marketing strategy, and has spearheaded countless initiatives to support the industry. She joined Canada Post in 2006 and leads a team of experts who bring hands-on marketing experience and knowledge to a wealth of customers, agencies and industry partners across the country. Jennifer and her team develop business-building marketing initiatives to inspire marketers, agencies and industry partners, show the art of “what is possible” and to drive multi-channel business growth for Canada Post. She also promotes industry best practices and marketing initiatives, and provides the education and support that help marketers act on insights to maximize their ROI.

Jennifer has an extensive background in multi-channel marketing, segmentation and CRM that has been developed throughout her extensive career. Prior to Canada Post, she held senior marketing roles at American Express and TD Bank. She also worked on the agency side at Blitz (Cossette) and InfoWorks, consulting to companies specializing in marketing and segmentation strategies. A Queen’s University graduate (BA Hon. and MBA), she also holds a Masters Certificate in Innovation Management. When she isn’t talking about marketing, she is often thinking about it, while plodding through more than 25 half-, and 2 full-, marathons.

+-Kenneth B. Wong
Distinguished Professor of Marketing, Queen’s School of Business

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Morning Master Class
8:00am to 10:00am

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Ken Wong is a faculty member and The Distinguished Professor of Marketing at Queen’s School of Business, where he has held both teaching and administrative positions. He was the principal architect of the first full-time degree program in Canada to operate completely outside of government subsidy: a distinction that earned him the cover of Canadian Business in April 1994. (The new Program has been rated by Business Week as #1 worldwide among non-US MBAs in the six of the last seven bi-annual rankings). Ken is also the Managing Partner, Knowledge Development for Level 5, a marketing consulting firm focused on brand strategy and execution.

As a teacher, Ken has received numerous awards for his courses in strategic planning, marketing and business strategy. Most recently, he was named an Inductee into Canadian Marketing Hall of Legends. In 1998, Ken won the Financial Post’s Leaders in Management Education award, a lifetime achievement award for his work in undergraduate, MBA, and Executive Development programs. Beyond Queen’s, he has also taught in degree programs at Cornell, Carleton University, Radcliffe College and Harvard’s Continuing Education Program and in executive programs at York University, University of Toronto, Dalhousie University and the University of Alberta.

As a researcher, Ken has worked with the Strategic Planning Institute (Cambridge, MA) and the Conference Board of Canada. He writes regularly for Strategy magazine, Canadian Grocer and Meetings and Incentives, and had served as a regular columnist for Marketing magazine and the National Post. He has also written for the Financial Times, Globe and Mail and the Conference Board Review. His current research focuses on enhancing “marketing productivity” and brand profitability.

In addition to consulting for private corporations, Ken has served as a marketing and strategic planning consultant to a number of government agencies and departments and on various local, provincial and federal government task forces. He often assists on judging panels, most recently for the 2014 Canadian “Best 50″ competition (excellence in management) and the Canadian Entrepreneur of the Year.

+-Shelly Lazarus
Chairman Emeritus Ogilvy & Mather

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Closing Lunch
12:00 pm – 2:00 pm

TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
See Google Maps

Shelly has been working, as she would say it, “In the business I love,” for more than four decades, almost all of that time at Ogilvy & Mather. Shelly rose through the ranks of Ogilvy & Mather assuming positions of increasing responsibility in the management of the company, including president of O&M Direct North America, Ogilvy & Mather New York and Ogilvy & Mather North America. She was named worldwide CEO of Ogilvy & Mather in 1996 and Chairman in 1997. She became Chairman Emeritus in July 2012.

Shelly started at Ogilvy at a time when the agency’s legendary founder David Ogilvy still walked the halls, and personally preached that the purpose of advertising was to build great brands. Under Shelly’s leadership, that essential mission has remained the centerpiece of the company’s philosophy, extending across regions and marketing disciplines, and attracting some of the world’s largest and most respected brands including American Express, BP, CocaCola, IBM and Unilever among many others.

Shelly has been a frequent industry honoree. Advertising Women of New York selected Shelly as its Woman of the Year in 1994. She was honored by Women in Communications with their Matrix Award in 1995, was named Business Woman of the Year by the New York City Partnership in 1996, and Woman of the Year in 2002 by the Direct Marketing Association (DMA). She has appeared numerous times in Fortune magazine’s annual ranking of America’s 50 Most Powerful Women in Business. Shelly was the first woman to receive Columbia Business School’s Distinguished Leader in Business Award as well as the Advertising Educational Foundation’s (AEF) Lifetime Achievement Award. She was inducted into the American Advertising Federation Hall of Fame in 2013 and is also a member of the DMA’s Hall of Fame.

Shelly serves on the boards of several corporate, philanthropic and academic institutions: The Blackstone Group, FINRA, General Electric, Merck, New York Presbyterian Hospital, Committee Encouraging Corporate Philanthropy, World Wildlife Fund, Partnership for New York City, Lincoln Center, and the Board of Overseers of Columbia Business School, where she received her MBA in 1970. She served for five years as Chairman of the Board of Trustees of Smith College, her alma mater. She is a member of Advertising Women of New York, The Committee of 200, Council on Foreign Relations, The Business Council, and Women’s Forum Inc. She has also served as Chairman of the American Association of Advertising Agencies.

FFWD 2015