Join Us In 2017

January 30 - February 3, 2017


advertising and marketing week 2017

thinkTV Session


Swinging the Media Pendulum Back to Neutral: The Underestimation of TV, the Overselling of Digital, and the Way Forward in 2017

In this applied and entertaining presentation Professor Mark Ritson from the Melbourne Business School in Australia reviews the current messy debates around media allocation and explores the real story of advertising effectiveness in 2017.



Mark Ritson, Marketing Consultant and Professor


TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

Time: 9:30 am - 10:30 am

Sponsored by: ThinkTV

Venue: TIFF Bell Lightbox Cinema 2

See Map

FFWD 2017