Join Us In 2017

January 30 - February 3, 2017

#FFWD2017

advertising and marketing week 2017

See what’s in store for you

It’s five full days of exciting, insightful, thought-provoking events led by luminaries in our industry.

Schedule of Events

+-FFWD Opening Breakfast

Time: 8:30 am - 10:00 am

Sponsored by: Bell Media

Venue: Design Exchange

 

The opening breakfast will celebrate the beginning of FFWD Advertising and Marketing Week 2017.

In attendance will be client and agency leaders, sponsor CEOs, academic thought leaders, government officials and the media.

 

LOCATION:
Design Exchange
234 Bay Street
Toronto, ON M5K 1B2
Tel. (416) 363-6121

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+-FFWD Opening Lunch

Time: 12:00 pm - 2:00 pm

Sponsored by: ICA

Venue: Design Exchange

 

How To Be A Creative Led Company In A Data Led World

Data is disrupting all businesses.

Media and direct marketing are now data businesses.

Data-powered start-ups have challenged established companies in industries as diverse as skincare, transport and mattresses. And creative advertising is not above the water line in the tidal wave of data.

So how does company born from creativity thrive in world shaped by data?

The answer lies not in resisting the tide of data, but integrating it into the core business, using it for inspiration as well as optimization, and combining new, data-literate talents to make new, data-led work.

Tom Morton and Jess Greenwood will be sharing insights, models, and creative work, and war stories from R/GA’s transformation into a new kind of company – creatively driven, with data at the core.

 

SPEAKERS:

Jess Greenwood, VP, Strategy & Partnerships, R/GA

Tom Morton, SVP, Strategy, R/GA

 

LOCATION:
Design Exchange
234 Bay Street
Toronto, ON M5K 1B2
Tel. (416) 363-6121

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+-Facebook Speaker Series

Time: 4:00 pm - 5:00pm

Sponsored by: Facebook

Venue: TIFF Bell Lightbox - Cinema 2

 

Forward-Looking Financial Services

With the shift to mobile redefining both the way people communicate and consume media, and what they expect of their banks, organizations in the financial services industry must rapidly adapt. Hear from Facebook’s Erin Elofson as she discusses what this means for the financial services industry, and the steps it must take in order to embrace these new tools and shift towards providing enhanced and forward-looking customer experiences.

 

SPEAKER:

Erin Elofson, Director, Auto and Financial Services, Facebook Canada

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

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+-Morning Master Series

Time: 9:00 am - 10:00 am

Sponsored by: University of Toronto

Venue: TIFF Bell Lightbox Cinema 4

 

Customers – The Starting Point For Great Companies

The objective of the talk is to help FFWD attendees better understand the starting point for great companies. I will discuss the necessary elements for a company to innovate and maintain leadership in a category. What is clear is that certain companies stand out and on an on-going basis are able to innovate and maintain a leading position in their category due to the following four elements.

The first is having an external focus. A firm needs to be aware of what is going on in the world at large because sometimes things which seem quite remote to the company may have a massive impact as the future unfolds.

The second is to look beyond traditional areas of activity. Companies that can re-invent themselves are the companies that stand the test of time. The question is not what do you manufacture or provide, the question is what needs does your company serve.

Third, companies need to have a willingness to take risks. Failure is often the best path to learning and only companies that have learned a lot develop a long-term formula for success.

Finally, companies that are successful and start believing they have all the answers are those that are most at risk. The main value of success is that it provides the resources needed to reinvent and learn for the future.

 

SPEAKER:

David Soberman P.Eng, Canadian National Chair in Strategic Management and Professor of Marketing at the Rotman School of Management at the University of Toronto.

 

LOCATION:
TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

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+-thinktv Session

Time: 9:30 am - 10:30 am

Sponsored by: Thinktv

Venue: TIFF Bell Lightbox Cinema 2

 

Join us for what is certain to be an insightful and practicable presentation from Thinktv.

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

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+-CORUS Session

Time: 11:00 am – 12:00 pm

Sponsored by: CORUS

Venue: TIFF Bell Lightbox Cinema 2

 

Join us for what is certain to be an insightful and practicable presentation by CORUS.

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

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+-TubeMogul Session

Time: 12:30 pm - 1:30 pm

Sponsored by: TubeMogul

Venue: TIFF Bell Lightbox Cinema 2

 

Join us for what is certain to be an insightful and practicable presentation by TubeMogul.

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

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+-TubeMogul Workshop

Time: 1:30 pm - 2:30 pm

Sponsored by: TubeMogul

Venue: TIFF Bell Lightbox, 5th Floor - Brendan Calder Boardroom

 

#Trending Topics in AdTech

A deep dive into Viewability, Fraud, Walled Gardens, Header Bidding, and much more…

 

SPEAKER:

TBD

 

LOCATION:
TIFF Bell Lightbox
5th Floor – Brendan Calder Boardroom
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

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+-CMDC Session

Time: 1:30 pm - 2:30 pm

Sponsored by: CMDC

Venue: TIFF Bell Lightbox Cinema 4

 

Join us for what is certain to be an insightful presentation by CMDC.

 

LOCATION:
TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

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+-Ipsos Brand Influence study

Time: 2:30 pm - 3:30 pm

Sponsored by: IPSOS

Venue: TIFF Bell Lightbox Cinema 2

 

Most Influential Brands

Who’s leading? Who’s following? And who is gaining, fast? Most importantly, where does your brand rank among the Most Influential Brands in Canada? Join us for the big reveal, and to learn the secret sauce of the Most Influential Brands in Canada… and the World!

Steve Levy, Chief Operating Officer, Ipsos Canada will reveal it all on January 31, 2017. Steve will be sharing results from the sixth annual Most Influential Brands study, including which brands are on top and which brands are on fire!

 

SPEAKER:

Steve Levy, Chief Operating Officer, Ipsos Canada

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

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+-Green Lotus Workshop

Time: 3:00 pm - 4:00 pm

Sponsored by: Green Lotus

Venue: TIFF Bell Lightbox, 5th Floor - Brendan Calder Boardroom

 

Learn How to Manage an Effective SEO Strategy for Multiple Clients, Save Time and Produce Amazing Results!

SEO is a complicated and time-consuming process, especially when you have to manage multiple clients. Join us to learn the 5 steps to improve your site or clients’ ranking on various search engines, and how to streamline your SEO dashboard, communications and reporting.

Green Lotus SEO Tools is a Canadian award-winning platform that has a specific model for agencies, providing the most vital data from 18 APIs including Google Analytics, Moz, Majestic, and many more, under one roof!

 

WORKSHOP LEADER:

Bassem Ghali, Canadian Entrepreneur of the Year Award Winner & Founder of Green Lotus

 

LOCATION:
TIFF Bell Lightbox
5th Floor – Brendan Calder Boardroom
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

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+-Google Canada Speaker Series

Time: 4:00 pm - 5:30 pm

Sponsored by: Google Canada

Venue: TIFF Bell Lightbox Cinema 2

 

Join us for what is certain to be an insightful and practicable presentation by Google Canada.

 

SPEAKER:

Miles Savage, Agency Business Development, Google Canada

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

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+-Toronto Star Cocktail Party

Time: 6:00 pm - 8:00 pm

Sponsored by: Toronto Star

Venue: TBD

 

This invitation-only event is a great opportunity to mix and mingle with those in the industry.

 

LOCATION:
TBD

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+-Next Generation Day

Time: 8:00 am - 11:30 am

Sponsored by: ICA

Venue: TIFF Bell Lightbox Cinema 2

Next Generation Day is back for its 9th year. Students will get to experience ‘A Day in the Life’ at one of the agencies participating.

Students will begin the day at the TIFF Bell Lightbox, where they will have breakfast and listen to a panel of professionals from the advertising and marketing industry with various levels of experience. There is a Q & A period during which the students will have the opportunity to ask questions.

At noon, students will then leave for their assigned agency and upon arrival, will be given a guided tour of the office and Q&A session with key personnel. Students will be able to work with an interdisciplinary team of strategic and creative pros and some of their clients and get the opportunity to contribute ideas to an ongoing agency project.

 

SCHEDULE:
8:00am – Registration & breakfast
8:20am – Students are welcomed
8:30am – Panel discussion and open forum with industry professionals
11:30am – Agency reps take students to agency offices
12:00pm – Office tours and lunch at agencies
1:00pm – Brainstorm with internal teams on a current project
3:00pm – Q&A with a team of staff in various roles
4:00pm – Networking and social event for Next Generation Day attendees

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+-Morning Master Series

Time: 9:00 am - 10:00 am

Sponsored by: Queen's University

Venue: TIFF Bell Lightbox Cinema 4

 

Small Box Marketing

What does Canada have in common with stores in most downtown cities? They compete in a land of giants. Just as downtowns have been ravaged by the arrival of big box stores and ecommerce, Canadian firms are challenged to beat the economic advantages of global firms and e-commerce operations. Think of what we are seeing in advertising and marketing communications in an era of mergers and acquisitions and online freelancers.

In this session Ken talks about what small—medium size firms can do to survive against larger, often global firms…and what larger firms are doing and could do to reduce their vulnerability to those efforts

 

SPEAKER:

Ken Wong, Distinguished Professor of Marketing, Smith School of Business, Queen’s University.

 

LOCATION:
TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-DMAC Workshop

Time: 10:00 am – 11:00 am

Sponsored by: DMAC

Venue: TIFF Bell Lightbox, 5th Floor - Brendan Calder Boardroom

 

How To Create a CRTC CASL Compliance Program

In this workshop, Derek Lackey, President of the Direct Marketing Association of Canada will lead you through the process of creating a CASL compliant program for your organization. This program includes the 5 Stages of CASL Compliance. Address these 5 stages properly and you will have a comprehensive CASL compliant process within your organization. You may already have covered off some of the stages, but with full enforcement starting July 1, 2017, let’s be sure you have all 5 stages covered.

 

WORKSHOP LEADER:

Derek A. Lackey, CEO, -30- Strategic Communications and President, Direct Marketing Association of Canada

 

LOCATION:
TIFF Bell Lightbox
5th Floor – Brendan Calder Boardroom
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-NLogic Session

Time: 11:00 am – 12:00 pm

Sponsored by: NLogic

Venue: TIFF Bell Lightbox Cinema 4

 

Join us for what is certain to be an insightful and practicable presentation by NLogic.

 

SPEAKER:

David Phillips, President & COO, Nlogic

 

LOCATION:
TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

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+-NLogic Workshop

Time: 12:00 pm - 1:00 pm

Sponsored by: NLogic

Venue: TIFF Bell Lightbox, 5th Floor - Brendan Calder Boardroom

 

Developing Data Driven Insights

Join NLogic for a 45 minute workshop on developing cross-media data driven insights.

Frustrated with data silos and the inability to tie broadcast and digital data together?

Wish you had a holistic, timely view of your campaign performance data so that you could react quickly and appropriately on the correct type of media?

We will present a new set of dashboards created specifically to provide advertisers better visibility into their cross-media campaigns, and we would love your feedback on how we can make them better.

Join us for this 45 minute session where we’ll give you access to our exploratory new dashboards on monitoring and performance tracking so that together we can help advertisers create better data driven insights.

 

WORKSHOP LEADER:

TBD

 

LOCATION:
TIFF Bell Lightbox
5th Floor – Brendan Calder Boardroom
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Twitter Session

Time: 1:00 pm - 2:00 pm

Sponsored by: Twitter Canada

Venue: TIFF Bell Lightbox Cinema 2

 

Join us for what is certain to be an insightful and practicable presentation by Twitter.

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Post Media Session

Time: 2:30 pm - 3:30 pm

Sponsored by: Post Media

Venue: TIFF Bell Lightbox Cinema 2

 

Join us for what is certain to be an insightful and practicable presentation by Post Media.

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Yahoo Breakfast

Time: 8:00 am - 10:00 am

Sponsored by: Yahoo Canada

Venue: Malaparte, TIFF Bell Lightbox

 

The State of Mobile: The Rise of Mobile Addicts

Flurry Analytics has tracked mobile app usage for the past eight years and has seen nothing but growth. Stunningly, that growth is lead by existing users. Users are increasingly becoming mobile addicts. From time spent to number of sessions, consumers are engaged on their mobile devices. Join Yahoo for this informative breakfast session exploring mobile app insights and the different app categories to better understand how and where consumers are engaging.

 

SPEAKERS:

Yannis Dosios, Vice President, Platform & Exchange, Yahoo

 

LOCATION:
Malaparte
TIFF Bell Lightbox
Reitman Square
350 King St West
Toronto, ON M5V 3X5

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+-Morning Master Series

Time: 9:00 am - 10:00 am

Sponsored by: University of Alberta

Venue: TIFF Bell Lightbox Cinema 4

 

Emotion Hacking the Consumer Mind

Advances in behavioural science are changing the way we think about connecting with consumers. This session explores the emotional architecture of the consumer mind and its implications for marketers looking to improve engagement. With examples from recent lab and field studies, Dr. Murray will illustrate and explain the ways in which consumers’ affective states impact the choices that they make. Emerging evidence suggests a new perspective on marketing in a world of intense competition for consumer attention and loyalty.

 

SPEAKER:

Kyle Murray, Professor of Marketing and the Director of the School of Retailing at the Alberta School of Business.

 

LOCATION:
TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Rogers Media Session

Time: 10:30 am - 11:30 am

Sponsored by: Rogers Media

Venue: TIFF Bell Lightbox Cinema 2

 

Join us for what is sure to be an inspiring and insightful presentation by Rogers Media.

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

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+-Addictive Mobility Session

Time: 11:30 pm – 12:30 pm

Sponsored by: Addictive Mobility

Venue: TIFF Bell Lightbox Cinema 4

 

Why people hate advertising, and how ad tech and media agencies can help

Ad Blocking apps are used by 40% of Millennials. Anti-advertising groups are getting support from charitable donors. Traditional channels are losing viewership in favor of channels with fewer ad interruptions.
Why has a well-known form of subsidizing content suddenly become so dysfunctional?
Why do people hate advertising?

 

SPEAKERS:

Andrew Opala, COO, Addictive Mobility

 

LOCATION:
TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-SapientNitro Session

Time: 12:30 pm - 1:30 pm

Sponsored by: SapientNitro

Venue: TIFF Bell Lightbox Cinema 2

 

Join us for what is sure to be an inspiring and insightful presentation by SapientNitro.

 

SPEAKERS:

Allison Humphries, Director of Brand & Marketing Strategy, SapientNitro

Howie Howatson, Executive Creative Director, SapientNitro

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

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+-Bell Media Session

Time: 1:30 pm – 2:30 pm

Sponsored by: Bell Media

Venue: TIFF Bell Lightbox Cinema 4

 

Join us for what is certain to be an insightful presentation by Bell Media.

 

LOCATION:
TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Sharethrough Session

Time: 2:30 pm - 3:30 pm

Sponsored by: Sharethrough

Venue: TIFF Bell Lightbox Cinema 2

 

Join us for what is sure to be an inspiring and insightful presentation by Sharethrough.

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Strata Insights Session

Time: 4:00 pm - 5:00 pm

Sponsored by: Strata Insights

Venue: TIFF Bell Lightbox Cinema 2

 

Join us for what is certain to be an insightful and practicable presentation by Strata Insights.

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

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+-Ad Ball

Time: 8:00 pm – 11:30 pm

Sponsored by:

Venue: TBD

Ad Ball 2017

 

The Can’t Miss Industry Party at FFWD Advertising & Marketing Week!

 

Details coming soon. Check back often.

 

Photobooth Partner:

Think With Google

 

 

 

 

 

LOCATION:
TBD

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+-Morning Master Series

Time: 9:00 am - 10:00 am

Sponsored by: University of British Columbia

Venue: TIFF Bell Lightbox Cinema 4

 

The Personification of Brands: Pitfalls and Best Practices

 

SPEAKER:

Tim Silk, Professor of Marketing, Sauder School of Business, UBC

 

LOCATION:
TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

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+-BAV Consulting Session

Time: 9:00 am - 10:00 am

Sponsored by: BAV Consulting

Venue: TIFF Bell Lightbox Cinema 2

 

The Power of Brand Canada as a Marketing Tool

Canada debuted as the #2 country in the world in the inaugural “Best Countries” Rankings (the largest and most comprehensive country ranking, and a partnership between BAV Consulting, US News & World Report and the Wharton School). According to millennials, it was the #1 Nation Brand globally. Canada’s reputation for innovation, global citizenship, quality and trust is a powerful badge of honor globally, and “Brand Canada” is a true ambassador for its companies abroad.

As we celebrate Canada’s 150th birthday, we’ll reveal Canada’s standing in the newly-released 2017 rankings and explore what Canada’s brand power means not just for the Canadian government – but also for Canadian brands and marketers. We’ll help Canadian marketers understand what “Brand Canada” stands for, its strengths and opportunities, and how to translate that into more global, impactful and engaging conversations.

 

SPEAKER:

Anna Blender, Sr. Vice President & Head of the Nations Branding Practice, BAV® Consulting

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Mintel Session

Time: 11:00 am - 12:00 pm

Sponsored by: Mintel

Venue: TIFF Bell Lightbox Cinema 4

 

Join us for what is certain to be an insightful and practicable presentation by Mintel.

 

LOCATION:
TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

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+-FFWD Closing Lunch

Time: 12:00 pm - 2:00 pm

Sponsored by: The Globe and Mail

Venue: Malaparte, TIFF Bell Lightbox

 

No Bullshit

Why some of the best advertising takes this as a mantra, and why consumers are demanding communications that ditch pretense and get real.

Join us for what is sure to be a riveting and insightful conversation between creative industry legend, Mark Tutssel and Susan Krashinsky of the Globe and Mail. Leave inspired and driven for the rest of the year.

 

SPEAKERS:

Mark Tutssel, Global Chief Creative Officer, Leo Burnett Worldwide and Creative Chairman, Publicis Communications

Susan Krashinsky, Advertising & Marketing Reporter, The Globe and Mail

 

LOCATION:
Malaparte
TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

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+-Cannes Reel

Time: 2:30 pm - 4:00 pm

Sponsored by: The Globe and Mail

Venue: TIFF Bell Lightbox Cinema 2

 

Mark your calendars for a screening of the world’s best commercials from the 2016 Cannes Lions International Festival of Creativity.

Entertaining and always provocative – it’s worth seeing what Canada was up against and what it takes to win!

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
  • Design Exchange

    234 Bay Street
    Toronto, ON M5K 1B2
    Tel. (416) 363-6121

    See Map
  • Malaparte

    350 King Street West
    Toronto, ON M5V 3X5
    Tel. (416) 364-1211

    See Map
  • TIFF Bell Lightbox

    350 King Street West
    Toronto, ON M5V 3X5
    Tel. (416) 968-3456

    See Map

FFWD 2017