Join Us In 2015

January 26 - January 30, 2015

#FFWD2015

advertising and marketing week 2015

See what’s in store for you

It’s five full days of exciting, insightful, thought-provoking events led by luminaries in our industry.

Schedule of Events

+-Opening Breakfast

Time: 8:00 am – 10:00 am

Sponsored by:

Venue: Arcadian Court

 

This breakfast will celebrate the beginning of the seventh annual FFWD Advertising and Marketing Week.

In attendance will be client and agency leaders, sponsor CEOs, academic thought leaders, government officials and the media.

 

LOCATION:
Arcadian Court
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
Tel. (416) 364-1211

See Map
+-Opening Lunch

Time: 12:00 pm – 2:00 pm

Sponsored by:

Venue: Arcadian Court

 

This lunch will celebrate the beginning of the seventh annual FFWD Advertising and Marketing Week. Further details coming soon.

In attendance will be client and agency leaders, sponsor CEOs, academic thought leaders, government officials and the media.

 

LOCATION:
Arcadian Court
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4
Tel. (416) 364-1211

See Map
+-Yahoo Canada Speaker Series

Time: 4:00 pm – 5:30 pm

Sponsored by: Yahoo Canada

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

 

Join Yahoo Canada and learn from industry leaders, doers, and re-engineers of the web. More details coming soon.

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-2015 Change Makers Conference

Time: 8:00 pm – 1:00 pm

Sponsored by: Advertising Review Board

Venue: Arcadian Court

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

This event showcases innovative social marketing and public sector campaigns.

The keynote speaker this year is Stephen Dubner, author of Freakonomics and Think Like a Freak.

The audience for this conference includes government communication and policy makers, and communications agencies.

Registration (and breakfast) begins at 8:00am with opening remarks scheduled for 9:00am.

Speakers:
•  Terry O’Reilly, Broadcaster and Author.
•  Marc Stoiber, Creative Entrepreneur.
•  Tracy Danicich, US Ad Council.
•  Stephen Dubner, Author.

 

LOCATION:
ARCADIAN COURT
401 Bay Street
Simpson Tower, 8th Floor
Toronto, ON M5H 2Y4

See Map
+-Morning Master Series

Time: 9:00 am – 10:00 am

Sponsored by: Dalhousie University

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Brand Concepts as Representations of Human Values

 

This presentation will propose that brand concepts in terms of human values representations can be used to predict brand meanings that are compatible (vs. incompatible) with each other and consequently, more (less) favorably accepted by consumers when added to an already established brand concept.

Presented by Sergio W. Carvalho, Associate Professor of Marketing Rowe School of Business, Dalhousie University

 

LOCATION:
TIFF Bell Lightbox
Cinema 4
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

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+-Interbrand Canada Session

Time: 10:00 am – 11:00 am

Sponsored by: Interbrand Canada

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Headquartered in Toronto, Ontario, Interbrand Canada has 15 years experience helping brands across diverse industries solve their most pressing business challenges. As the only global branding firm in Canada, we offer clients local knowledge of the Canadian business environment and insights from our global network of 33 offices in 27 countries.

Since it opened for business in 1974, Interbrand has changed the way the world sees branding: from just another word for “logo” to a business’ most valuable asset to business strategy brought to life. We believe that brands have the power to change the world—and we help our clients achieve this goal every day.

Interbrand’s combination of strategy, creativity, and technology delivers fresh ideas and insights, deep brand intelligence, clear business opportunities, and compelling brand experiences.

Interbrand’s Best Canadian Brands, published every two years, examines and ranks Canada’s top 25 brands by brand value. To learn more, visit www.interbrand.com and follow us on Twitter.

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Applied Arts Session

Time: 11:30 am – 12:30 pm

Sponsored by: Applied Arts

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Details coming soon. Check back often.

 

LOCATION:
TIFF Bell Lightbox
Cinema 4
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-The Exchange Lab Session

Time: 11:30 am – 12:30 pm

Sponsored by: The Exchange Lab

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Details coming soon. Check back often.

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Deloitte Canadian CMO Study

Time: 1:00 pm – 2:00 pm

Sponsored by: Deloitte

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Deloitte Canadian CMO Study

 

Learn what the Canadian Chief Marketing Officer is thinking. More details to come.

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Ipsos Reid Most Influential Brands

Time: 2:30 pm – 3:30 pm

Sponsored by: Ipsos Reid

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Who’s leading? Who’s following? And who is gaining, fast? Most importantly, where does your brand rank among the Most Influential Brands in Canada? Join us for the big reveal, and to learn the secret sauce of the Most Influential Brands in Canada… and the World!

Steve Levy, Chief Operating Officer, Ipsos Reid will reveal it all on January 27, 2015. Steve will be sharing results from the fourth annual Most Influential Brands study, including which brands are on top and which brands are on fire!

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Toronto Star Speaker Series

Time: 4:00 pm – 5:30 pm

Sponsored by: Toronto Star

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Join us for what is sure to be an inspiring and riveting talk by a seasoned and successful professional. More details to come.

 

LOCATION:

TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

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+-Toronto Star Cocktail Reception

Time: 6:00 pm – 8:00 pm

Sponsored by: Toronto Star

Venue: Buonanotte

 

Toronto Star Logo

 

 

 

This invitation only event is a great opportunity to mix and mingle with those in the industry and the Toronto Star Speaker Series keynote speaker.

 

LOCATION:
Buonanotte
19 Mercer Street
Toronto, ON M5V 1H2
416-599-7246

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+-Next Generation Day

Time: 8:00 am – 5:00 pm

Sponsored by:

Venue: TIFF Bell Lightbox

 

Eventbrite - Next Generation Day 2015

 

 

Next Generation Day is back for its 6th year. Students will get to experience ‘A Day in the Life’ at one of the agencies participating.

Students will begin the day at the TIFF Bell Lightbox, where they will have breakfast and listen to a panel of professionals from the advertising and marketing industry with various levels of experience. There is a Q & A period during which the students will have the opportunity to ask questions.

At noon, students will then leave for their assigned agency and upon arrival, will be given a guided tour of the office and Q&A session with key personnel. Students will be able to work with an interdisciplinary team of strategic and creative pros and some of their clients and get the opportunity to contribute ideas to an ongoing agency project.

SCHEDULE:
8:00am – Registration & breakfast
8:20am – Students are welcomed
8:30am – Panel discussion and open forum with industry professionals
11:30am – Agency reps take students to agency offices
12:00pm – Office tours and lunch at agencies
1:00pm – Brainstorm with internal teams on a current project
3:00pm – Q&A with a team of staff in various roles
4:00pm – Networking and social event for Next Generation Day attendees

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Morning Master Series

Time: 9:00 am – 10:00 am

Sponsored by: Schulich School of Business

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Building Brands in a world of Customer Centricity

This presentation will look at the increasing but belated recognition that delighting customers actually matters and that its economic impacts are significant. Alan will discuss how brands that do not pay attention to the necessary increased focus on the customer will suffer more than in the past.

Presented by Alan Middleton, Executive Director, Executive Education Centre, and Assistant Professor, Schulich School of Business, York University

 

LOCATION:
TIFF Bell Lightbox
Cinema 4
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Partnership Group Session

Time: 11:00 am – 12:00 pm

Sponsored by: Partnership Group

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Sponsorship Today – What It Means to the Marketing World

Today sponsorship and experiential marketing accounts for 29% of planned marketing budget expenditures in Canada according to the 2014 Canadian Sponsorship Landscape Study. Why has this sector exploded for buyers and sellers? What do Canadian think about corporate sponsorship and the brands that engage in it. What role does CSR play in this and how is that changing?

This one hour session will touch on the changing world of sponsorship in Canada and how it affects both agencies and brands and what we can learn from abroad. The session will also share proprietary research form the 2014 Consumer Sponsorship Rankings and case studies. Understand further the landscape today, what has changed and how sponsorship can be measured for ROI just like any other channel!

 

LOCATION:
TIFF Bell Lightbox
Cinema 4
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Mintel Session

Time: 12:30 pm – 1:30 pm

Sponsored by: Mintel

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Canadian Consumer Research

Jason Praw, Head of Canadian Research will be presenting the results of Mintel’s latest look into the Canadian consumer.

 

LOCATION:
TIFF Bell Lightbox
Cinema 4
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Twitter Canada Session

Time: 1:00 pm – 2:00 pm

Sponsored by: Twitter Canada

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Details coming soon. Check back often.

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-SapientNitro Session

Time: 2:30 pm – 3:30 pm

Sponsored by: SapientNitro

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Informing Creativity: From Big Data to Applied Data

For years Big Data has been all the buzz. But as data becomes more available and diverse, we enhance efforts to structure and analyze with opportunities to inspire and activate. Open and shared data spark co-creation and opportunities to hack the expected.

How do you tap the unexpected? How do you use data to energize creativity in the moment and inform real-time relevance and experience? When we shift our data disciplines from hindsight to foresight, we realize the value of data as a connective tissue.

We believe that 2015 is the year where we shift from Big Data to Applied Data – where we can connect what matters with what inspires. In this session, we will explore how to:

•  Leverage search and social data to inform applied experiences such as a content topography.
•  Recalibrate for active participation and real-time engagement.
•  Activate and package real-time insights for creative inspiration.
•  Tap emerging data sets from social machines to wearables to instrumented intelligence.

During and following this presentation, SapientNitro experts will host an online chat to dig deeper into applied data and creativity in the real-time world.

Speakers:
•  David Bradfield, Social Strategy Lead – North America, SapientNitro
•  Hilding Anderson, Senior Manager – Insights & Research, SapientNitro

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Microsoft Breakfast

Time: 8:00 am – 10:00 am

Sponsored by: Microsoft

Venue: Malaparte

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Details coming soon. Check back often.

 

LOCATION:
Malaparte
TIFF Bell Lightbox
350 King St West
Toronto, ON M5V 3X5

See Map
+-Morning Master Series

Time: 9:00 am – 10:00 am

Sponsored by: Ivey School of Business

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Mining Consumer-Generated Product Reviews to Automate Market Structure Analysis

The increasing popularity of social media has led to exponential growth in user-generated content (UGC), such as consumer-generated product reviews, that could be highly beneficial for market intelligence. Due to the large volume and unstructured nature of UGC, it creates both a unique opportunity and notable challenges for academics and practitioners.

To advance market structure analyses, this study combines marketing theories and advances in computational linguistics to obtain deeper consumer and market insights from free-form product reviews. An innovative text analytics method integrates text mining and sentiment analysis techniques to automate market structure analyses. To demonstrate the validity of this method, the authors conduct an intensive empirical study and implement a prototype system to analyze tablet computer reviews from Amazon.com. The method offers additional insights, such as consumer product usage situations and consumer sentiments toward product attributes.

Presented by Xin “Shane” Wang is an Assistant Professor of Marketing at the Ivey Business School, Western University.

 

LOCATION:
TIFF Bell Lightbox
Cinema 4
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Canada Post Session

Time: 10:30 am – 11:30 am

Sponsored by: Canada Post

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

The Power of Fame – Creating Brand Buzz in a Multi-Channel World

The Power of Fame – how brands drive “fame” by creating best in class creative solutions. From the traditional, to the unexpected. By “surprising” their audiences through multi-channel marketing, brands create awareness, and buzz, both online and offline. Leveraging best-in class, international case studies, and the perspectives of the Creative Guy and the Marketing Strategist, this presentation will share examples of some great brands that have used some innovative means to drive “fame”, and business results

Walk away with real ideas to push the boundaries on what it takes to break out of the mold and stand out.

Think about how you can create more “fame” for your brand.

Be inspired to try something different for your next marketing initiative.

Learn how to challenge your brand to explore the incredible creative avenues available to drive success.

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-comScore Session

Time: 11:30 am – 12:30 pm

Sponsored by: ComScore

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Finding the Multiplatform Consumer

Consumers are rapidly changing the face of content consumption. Driven by rapid technological change and the widespread availability of access, Canadians are embracing their new found ability to stay connected.

In his session Brent will provide an overview of what the first six months of multiplatform measurement has taught us and what comes next in the immediate future and longer term for measurement.

 

LOCATION:
TIFF Bell Lightbox
Cinema 4
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Notable Session

Time: 1:30 pm – 2:30 pm

Sponsored by: Notable

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Details coming soon. Check back often.

 

LOCATION:
TIFF Bell Lightbox
Cinema 4
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Sharethrough Session

Time: 2:30 pm – 3:30 pm

Sponsored by: Sharethrough

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

How Content Publishers Can Make Cents

The publishing industry isn’t dying—it’s evolving. While blinking banners still proliferate the Internet, the shift to mobile is giving publishers the opportunity to rectify the mistakes of desktop monetization. Learn more from Sharethrough CEO Dan Greenberg about the best ways to monetize content feeds in a world where interruption is no longer an effective strategy.

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Google Speaker Series

Time: 4:00 pm – 5:00 pm

Sponsored by: Google Canada

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Details coming soon. Check back often.

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Ad Ball

Time: 8:00 pm – 12:00 am

Sponsored by: Yahoo Canada

Venue: Uniun Nightclub

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Yahoo Presents Ad Ball 2015 – Graffiti

 

The Can’t Miss Industry Party at FFWD Advertising & Marketing Week!

 

At Ad Ball 2015, the concrete, industrial atmosphere of Uniun nightclub will be transformed by the vivid and striking colours of graffiti art. The mood will take on the underground and illicit nature of street art by mixing traditional elements with the unexpected.

Dress bold. Dress colourful. Be inspired by the art around you.

Models painted by graffiti artists will create a bold and tantalizing live art installation. Duelling cellists will take the cello to a new level by breaking the boundaries between genres of music, electrifying guests with their renditions of classic rock anthems.

Prizes from Yo Sox and a raffle for a 1 night stay at the Soho Metropolitan including a $100 Gift card to Luckee Restaurant.

Fashion Show by Got Style.

TICKETS:
Ad Ball Single Ticket – $115.00
Ad Ball under 30 – $80.00
**Tickets include open bar & catering by TBD

LOCATION:
Uniun Nightclub
473 Adelaide Street West
Toronto, ON M5V 1T1
(enter through alleyway off Portland Ave.)

See Map
+-Yahoo Canada Insights

Time: 9:00 am – 10:00 am

Sponsored by: Yahoo Canada

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Details coming soon. Check back often.

 

LOCATION:
TIFF Bell Lightbox
Cinema 2
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Morning Master Series

Time: 9:00 am – 10:00 am

Sponsored by: Queens School of Business

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Panel discussion on marketing led by Prof. Kenneth Wong, Associate Professor, Associate Professor & Distinguished Professor of Marketing, Queen’s University School of Business

 

LOCATION:
TIFF Bell Lightbox
Cinema 4
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-The Globe and Mail Closing Lunch

Time: 12:00 pm – 2:00 pm

Sponsored by: The Globe and Mail

Venue: Malaparte

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Susan Krashinsky, advertising and marketing reporter for The Globe and Mail, in conversation with Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather, New York, who will inspire with her global perspective on the past, present and future of marketing and advertising.

 

LOCATION:
Malaparte
TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-2014 Cannes Reel Screening

Time: 2:00 pm – 3:30 pm

Sponsored by: The Globe and Mail

Venue: TIFF Bell Lightbox

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

Mark your calendars for a screening of the world’s best commercials from the 2013 Cannes Lions International Festival of Creativity.

Entertaining and provocative – it’s worth seeing what Canada was up against and what it takes to win!

 

LOCATION:
TIFF Bell Lightbox
Reitman Square
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456

See Map
+-Marketing Hall of Legends

Time: 6:30 pm – 1:30 am

Sponsored by: Toronto Chapter of the American Marketing Association

Venue: The Artifacts Room

 

Marketing Hall of Legends

 

 

 

 

Eventbrite - FFWD: Advertising & Marketing Week 2015

 

 

The Marketing Hall of Legends brings together marketers, media, agencies and academic communities from across the country to select those candidates whom they feel meet and exceed these criteria. This year the Marketing Hall of Legends will be the grand finale of FFWD: Advertising and Marketing Week.

The 10th annual MHOL will honour four Canadians who have dedicated their lives to the pursuit of excellence in the field of marketing. The criteria for selection is based on Canadians who have made a tremendous impact in the Canadian and/or global marketplace, and nominees are selected for the categories of Visionaries, Builders, Enablers and Mentors. The event also honours rising stars and those well on their way to becoming legends with the “Marketer on the Rise” Award.

 

SCHEDULE:
6:30 pm to 8:00 pm – Opening cocktail reception
8:00 pm to 9:00 pm – Award presentation
9:00 pm to 1:30 am – After party with cocktails and food stations

 

TICKET PRICE: $279.00*
*Discount offered to attendees of FFWD: Advertising & Marketing Week 2015.

Sponsored by LoyaltyOne

 

LOCATION:
The Artifacts Room
The Liberty Grand
25 British Columbia Rd., Exhibition Place
Toronto, ON M6K 3C3
Tel. (416) 601-1454

See Map
  • ARCADIAN COURT

    401 Bay Street
    Simpson Tower, 8th Floor
    Toronto, ON M5H 2Y4

    See Map
  • BUONANOTTE

    19 Mercer Street
    Toronto, ON M5V 1H2
    Tel. (416) 599-7246

    See Map
  • MALAPARTE

    TIFF Bell Lightbox
    350 King St West
    Toronto, ON M5V 3X5
    Tel. (416) 364-1211

    See Map
  • TIFF Bell Lightbox

    350 King Street West
    Toronto, ON M5V 3X5
    Tel. (416) 968-3456

    See Map
  • UNIUN NIGHTCLUB

    473 Adelaide Street West
    Toronto, ON M5V 1T1
    Tel. (416) 603-9300

    See Map

FFWD 2015