It’s five full days of exciting, insightful, thought-provoking events led by luminaries in our industry.
Opening lunch with Carter Murray, Worldwide CEO, FCB, New York, Mark Tutssel, Global Chief Creative Officer, Leo Burnett Worldwide, New York and Andrew Bruce, President & CEO, Publicis Worldwide North America, New York.See Map
Data is extremely valuable for marketers. Increasingly, media buying is driven by insights and brands want to build better experiences for their customers, while measuring return on investment. This session will explore how data is helping advertisers break new ground to better understand their consumers and drive stronger results. Panel discussion with Devon MacDonald, Chief Strategy Officer, Mindshare Canada and Matt Ramella, VP, Digital, UM Canada.See Map
Our ability to communicate through language is often considered the hallmark of humanity. Through language data, we leave traces of our individual personalities and our culture online. In this talk I will discuss how my research lab investigates language data to provide insights into culture and society. From the secret language of passwords, to the public broadcast of social media, my team has created interactive visualizations for exploring and revealing patterns in language data. How do people feel about my product? What are the main themes in the news today? These are examples of the questions people ask about large scale text data. Through harnessing the power of language data, we have detected rumors on Twitter, discovered car parts contributing to accidents, and analyzed the written history of the court system. In addition to an overview of our research projects, I will present some of the technologies and techniques we use to achieve these results, and discuss the open challenges and opportunities for the future of linguistic data as a lens on culture and society.See Map
In a multi-screen, multi-channel, internet-of-things world, television is a transformed medium in a rapidly evolving media landscape. Consumers have more choices than ever before – and marketers face the increasingly daunting task of investing marketing dollars to maximize sales and ROI.
With the advent of programmatic buying and other digitally-enabled technologies, marketers are shifting more investments to mobile and other digital channels due to their perceived efficiency. The decision of where to invest across different media, however, requires a more complex analysis than most marketers realize, and must take into account a wide range of online, offline and non-media factors that create complex synergies and interactions between different media in an effective marketing plan.
In this new environment, how has the effectiveness of TV advertising changed – and how should marketers consider television in the context of the broader media mix?See Map
TV advertising works. It creates more profit, more sales, and consistently outperforms every other medium. It’s long been a vital component to building a brand and when combined with other media, makes all elements work harder.
As technology has evolved, so has the ability to demonstrate the impact television has in driving business results. Now, through the use of data, television can not only provide unbeatable reach and scale, it can also provide targeting and real-time performance metrics. Join Greg McLelland, Senior Vice President of Sales for Shaw Media and Mark Daprato, Chief Marketing Officer for shop.ca, as they share a look at how shop.ca leveraged Shaw’s innovative Next Gen Advertising program to create one of their most successful ad campaigns ever executed, and a first for broadcast advertising in Canada.See Map
Applied Arts Magazine and Heidi Consults are thrilled to present Diary of a Creative Director:
Amir Kassaei, the latest iteration of the long running interview series. Listen in as we deconstruct the steps and the choices Amir has made on the road leading to his current post as Chief Creative Officer, DDB Worldwide, a network long admired globally for its creativity.
Amir and his teams are the recipients of more than 4,000 national and international awards including 140 Cannes Lions in the past five years. He was named The Big Won Report’s Top Chief Creative Officer in 2009, and has been one of The Big Won’s Top 3 Chief Creative Officers for each of the last 3 years.
Since its debut in 2005, Diary of a Creative Director has strived to ask pointed questions and receive starkly candid answers from creative leaders whose career paths are truly aspirational. Do they think differently about those careers than most of us do about our own? What do they believe are the greatest keys to their success, and what hinders the success of others? What questions do they want answered when they are considering a move? How do they know when it’s time to change jobs? Can you ‘make it’ just by ‘having the book’?
To date, Diary of a Creative Director has featured numerous creative luminaries, including Alex Bogusky, Susan Credle, David Droga, Jeff Goodby, Gerry Graf, Tony Granger, Tor Myhren & Marcello Serpa.See Map
Who’s leading? Who’s following? And who is gaining, fast? Most importantly, where does your brand rank among the Most Influential Brands in Canada? Join us for the big reveal, and to learn the secret sauce of the Most Influential Brands in Canada… and the World!
Steve Levy, Chief Operating Officer, Ipsos will reveal it all on January 26, 2016. Steve will be sharing results from the Most Influential Brands study, including which brands are on top and which brands are on fire!
In partnership with Explorer Group, Google Canada sought to better understand how consumer biometric feedback differs between YouTube and TV, and across different devices. This first-of-its-kind research explores consumer response using eye-tracking, EEG and galvanic skin response.See Map
Next Generation Day is back for its 8th year. Students will get to experience ‘A Day in the Life’ at one of the agencies participating.
Students will begin the day at the TIFF Bell Lightbox, where they will have breakfast and listen to a panel of professionals from the advertising and marketing industry with various levels of experience. There is a Q & A period during which the students will have the opportunity to ask questions.
At noon, students will then leave for their assigned agency and upon arrival, will be given a guided tour of the office and Q&A session with key personnel. Students will be able to work with an interdisciplinary team of strategic and creative pros and some of their clients and get the opportunity to contribute ideas to an ongoing agency project.
Registration is open to all students. Register at nextgenerationday2016.eventbrite.ca.
8:00am – Registration & breakfast
8:20am – Students are welcomed
8:30am – Panel discussion and open forum with industry professionals
11:30am – Agency reps take students to agency offices
12:00pm – Office tours and lunch at agencies
1:00pm – Brainstorm with internal teams on a current project
3:00pm – Q&A with a team of staff in various roles
4:00pm – Networking and social event for Next Generation Day attendees
The fact that we live in an increasingly complex world is undeniable. What is shocking is that most organizational leaders, according to a global study conducted by IBM, are not confident that they have the skills to lead in times of such unprecedented change. The same 1500 plus executives were asked what skills would be most useful for leaders in the 21st century; they spoke with a resounding voice — CREATIVITY. Numerous other reports concur. In the age of innovation, creativity and creative thinking are considered essential success skills for professionals. Your success is highly dependent on your ability to solve problems, and in times of change, problem-solving efforts benefit greatly from an improved imagination. It is creative thinking that distinguishes run of the mill ideas from the extraordinary responses to marketing and advertising challenges.
In this interactive session, participants will walk away with
• a deeper understanding of the contribution creative thinking makes to professional success;
• a set of cognitive tools proven to enhance creative thinking; and
• a more open-minded attitude that encourages greater levels of creative thinking.
Audiences are not what they used to be. There is more choice, more fragmentation and pretty much more of everything than ever before. Traditional ways of thinking are being challenged. New platforms and technologies are emerging and merging, and buckets of data are being produced. How do we make sense of it all? In this presentation, NLogic’s President & COO, David Phillips, will discuss how to make sense of any data by asking the right questions and knowing the context.See Map
You can now learn your customers’ specific interests, from brands they prefer to shows they watch to cars they drive, in just 24 hours. How? Many leading marketers are already doing it today, harnessing Big Data analytics to better understand and engage their customers and ultimately grow revenues. In this session, we’ll share how they do it, with surprising insights we’ve seen working with these innovative companies, and best practices to help you know more about your customer and improve your marketing efficacy.
About Quantcast Advertise
Powered by our massive data set of anonymized consumer behavior, Quantcast Advertise is programmatic advertising that routinely surpasses marketer objectives for influencing audiences and driving conversions. Our pattern powered advertising identifies behaviors unique to your best customers and tailors ad delivery to find, influence and convert more of your target audience efficiently.
About Quantcast Measure
Used by the world’s leading advertisers and publishers on millions of digital destinations, Quantcast Measure provides cross-platform audience measurement for your mobile app, site, network or platform. Get the most accurate and richest demographic and lifestyle insights for your audience, free.
With the average person unlocking their phone at least 110 times a day, mobile content has become a part of everyday life. In a sea of images, videos and clicks, how do you ensure that your brand’s content is engaging, impactful, and stays top-of-mind?
With Niche, marketers are given a direct link to over 23,000 social media creators worldwide. Niche has been a part of Twitter since February 2015, and in that time has worked with many international brands such as Coca-Cola and HP, and in Canada, a recent campaign with Dove. Join our session featuring Nick Millman, the US head of Niche, to learn how brands can access and benefit from using top content creators. You’ll also meet top Canadian creators @RayLigaya (595 million loops), @brittlestar (245 million loops) and @nelcam (39 million loops), to get an inside look at their creative process.
This session will show you how your brand can use the Niche network to engage top creators, and win your business with captivating creative.See Map
The shift to digital, and to mobile in particular, has happened. The language people use now to communicate is largely visual, dominated by video, photos and emojis. People are increasingly curating the content they see, looking for what is most relevant, entertaining and valuable for them. In this presentation, Josh will present both Facebook IQ and third-party research to help marketers understand what really matters to their target audiences.See Map
The programmatic advertising landscape is a complex ecosystem in a constant state of evolution, but programmatic ultimately makes sense from an efficiency, ROI, audience, and creative perspective when it comes to managing, optimizing and delivering campaigns across channels (display, search, social, etc.) The need for greater automation, granular targeting and creative alignment, and measurement are changing the way advertisers and agencies interact and align to meet this demanding landscape. Automation is rapidly defining the buying and selling of digital ads, so advertisers are demanding more transparency into media costs and ad performance.
In this session, Adobe will share its perspective on programmatic advertising, where the ad market is headed, and the key technologies that comprise a programmatic ad stack. Learn how to leverage valuable data assets to deliver personalized programmatic ad experiences. Nurullo Makhmudov from The Shopping Channel (Rogers Media), an Adobe customer, will also share experiences about his journey into programmatic and what he is doing to boost campaign success and advertising ROI.See Map
Insanity? Stupidity? Serendipity? Maybe a little bit of each and much more. Come hear Joe Alexander, CCO at The Martin Agency, talk about his time at one of the best agencies in the world and demonstrate why playing the long game in a business that’s all about “now” might be the best idea of all.
The Martin Agency creates “unskippable” work for clients like GEICO, JFK Library and Oreo. Joe Alexander was selected to the Creativity Top 50 of 2015 by AdAge Magazine and is a current member of The One Club Board. His last job before Martin? Working right here in Toronto.
Register at ffwdoneclub.eventbrite.caSee Map
Join AOL’s Chief Product Officer, Ernie Cormier for breakfast and conversation around what it takes to drive success and sustainability in an ever-changing market. Ernie will provide anecdotal observations based on his diverse experiences and will discuss his predictions for 2016, specifically for the mobile and mobile programmatic landscapes.See Map
We all want our work to stand out, our products and services to get noticed and shared with others. Technology and digital media have provided us with amazing opportunities to analyze, connect, and reach audiences farther away than ever before. However, as technology found its place in our lives, the human touch has slowly faded. In this talk I will explore ways of adding personality to our products and services that our users can relate to and engage with.See Map
The traditional lines between media companies and consumers are blurring. We are more connected than ever before and as technology continues to evolve, so do our audiences. Understanding their behavior, the type of content they want and how they consume media is key to this new world. Our customers are no longer standing on the sidelines – they are becoming content creators in their own right. Rogers Media takes a deeper look at how the landscape is shifting and what that means for media companies and their relationships with clients and consumers.
Moderated by Ken Reid, Sportsnet Central Host
Michka Mancini, VP, Rogers Digital Media Sales
Scott MacMillan, VP, NHL Integration
Ryan Archibald, Managing Director, VICE
Pary Bell, Vice President, Digital Media
Join Brent as he explores how the tablet and smartphone have now taken the dominant position in many content categories as the main consumption device.
At the same time he will share trends and device usage patterns that are changing rapidly based on the preferences of different demographic groups.See Map
VR is here. To stay. Finally.
The devices in our pockets are powerful enough, the cloud is up and running, and our imaginations are peaked.
We will explore what is the new state of the virtual, entertainment and beyond, and how it is creating new space, new industries and new challenges. One of the biggest being how will we create experiences that have emotion and meaning, with real impact and real opportunity via the virtual.
We are creating new worlds here that have never existed in ways that are still under development.
Are you ready?See Map
Mobile offers an omni-sensory experience unrivaled by any other channel. Touch, sight, sound combined with in-app ad functions such as save to camera roll and add to calendar provides the opportunity to extend the brand experience long after the initial ad interaction. If a message can be delivered via any other channel, then it’s not mobile first creative. Not only that but within the mobile channel itself, the messaging should be altered based on the mobile touch point.
For in-app advertising, programmatic media buying offers the ability to deliver a series of ads over time based on past user interaction and KPIs. For instance, if your goal is to increase purchases but before a user can even buy they need to download the app and create a user profile, then start the series of ads with step one. Programmatic storytelling combined with tech-enabled dynamic creative is the most effective way to deliver that series of ads. With a focus on examples and case studies of high performance mobile first creative, walk away from the session inspired for your next mobile first advertising campaign.See Map
Native ad spend is expected to reach $21 billion in 2018. Mobile is accelerating adoption with users driving the need for ads to be native and instant. Within native, video is the fastest growing format. Across social platforms and publishers, videos are taking over the feed. Are you ready for the video revolution?
Patrick Keane, President of Sharethrough, will share the neuroscience behind why native ads are effective and how brands use native video ads to capture consumer attention.See Map
FFWD: Advertising and Marketing Week is eagerly anticipating a provocative keynote address from NY based Canadian born Scott Goodson, who brought Cultural Movement Marketing to the world. After opening and leading ad agencies in Stockholm, Amsterdam, New York, São Paulo, Singapore, and Mumbai, Scott asks the million dollar question: where the hell is Canadian advertising going to be? What are Canadians capable of? What is Canada going to do when the conventional agency model is being disrupted, even as ad people cling to it. It’s a time of change and upheaval. “AOR” barely exists anymore. What’s it going to take to be a sustained successful person? Creative or problem solvers? Chasing awards or chasing phenomenal solutions to problems? Crazy times or Crazy opportunities? Find out on January 28th. Seating limited, so please buy your tickets early – event will sell out.See Map
Bring your team and meet up with your friends and colleagues from across the communications industry – Agencies, Client, Media – will all be there for the best industry party of the year!
As you enter the room, the sound of a street jazz performers fills the air. You’ll be given beads and accessories by the Bourbon Street tour guides as you enter. The Photo Booth brought to you by Eyereturn Marketing will put you in the centre of all the action. Towards the back, canned jazz music fills the air.
The always popular fashion show will begin with a “second line” to usher in the MC Kalvin Sims presenting this year’s AdBall Runway Show, accompanied by a line of performers and a DJ. Celebrity models outfitted by Gotstyle, voted Toronto’s best menswear store. Following the formalities, a live band will take the stage and the evening carries on with live music sets and the DJ.
2 x $100 Bier Markt Gift Cards.
Jump start your spring wardrobe with a $500 gift card from Gotstyle.
One night stay in a Premiere Room at the Soho Metropolitan with dinner for two at Luckee Restaurant ($100 gift card).
Building brands is about creating meaningful associations – thoughts, feelings and beliefs – that are evoked when people think about a brand. This session will introduce an alternative approach to brand building where brands are built on shared values that resonate with the target market rather than characteristics of the product or service. This approach has important implications for how firms execute their market segmentation and communications.See Map
Flurry Analytics has tracked mobile app usage for the past seven years and has seen nothing but growth. Stunningly, that growth is lead by existing users. Users are increasingly becoming mobile addicts. From time spent to number of sessions, consumers are engaged on their mobile devices. This session explores mobile app insights and delves into the different app categories to better understand how and where consumers are engaging.See Map
The critical ingredient to building engagement and deeper connections with your audience is content. But it can’t just be any content. It has to be relevant, high quality, smart content that’s easily deployed and measurable across key channels.
Our panel of content experts will discuss the key components of building an effective and scalable content marketing machine that can be sustained for the long haul. This insightful panel discussion will provide with you with a plan that will help you gain more success, while saving you time and money, than any marketing strategy you’ve ever used.
Joe Chidley, Executive Producer, Content Works
Derek Chezzi, Director of Engagement Services, Content Works
Darin Diehl, Director, Content and Shared Services, Tangerine Bank
Diane Begin, APEX Public Relations
Josh Merchant, Co-founder & CTO, Ampifii
Each year, Mintel global analysts identify and analyze key consumer trends for the coming year. Mintel’s trend expert, Stacy Glasgow, will guide attendees through events, products and services influencing consumers in 2016. With examples from technology, retail, food and drink, beauty and personal care, finance and more, this session will be packed full of exclusive Canadian and US consumer data from Mintel and backed by real-world examples. This presentation will provide insights on how today’s consumer thinks, feels and acts, while analyzing key changes across culture, society, brands and markets to give you an in depth understanding of what 2016 has in store.See Map
Keynote presentation and conversation with renowned business leader Maurice Levy, Chairman & CEO, Publicis Groupe, Paris with Susan Krashinsky, Advertising & Marketing Reporter, The Globe & Mail.
Mr. Levy has been recognised as the 39th Best-Performing CEO in the world by Harvard Business Review in 2015 and will be joining us in Toronto following his participation in the Davos World Economic Forum Summit.
He will share his insights and perspective on the opportunities and challenges presented by today’s forces of disruption in business and beyond.
This is an exceptional opportunity to hear from of the greatest mind in business today. Seating limited, so please buy your tickets early – event will sell out.See Map
Mark your calendars for a screening of the world’s best commercials from the 2015 Cannes Lions International Festival of Creativity.
Entertaining and provocative – it’s worth seeing what Canada was up against and what it takes to win!
401 Bay Street, 8th Floor
Toronto, ON M5H 2Y4
Tel. (416) 364-1211
58 The Esplanade
Toronto, ON M5E 1A6
Tel. (416) 862-7575
1161 Dundas Street West
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 364-1211
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456