It’s five full days of exciting, insightful, thought-provoking events led by luminaries in our industry.
Prof. Christopher Collins, Assistant Professor, University of Ontario Institute of TechnologySee Map
Applied Arts Magazine and Heidi Consults are thrilled to present Diary of a Creative Director:
Amir Kassaei, the latest iteration of the long running interview series. Listen in as we deconstruct the steps and the choices Amir has made on the road leading to his current post as Chief Creative Officer, DDB Worldwide, a network long admired globally for its creativity.
Amir and his teams are the recipients of more than 4,000 national and international awards including 140 Cannes Lions in the past five years. He was named The Big Won Report’s Top Chief Creative Officer in 2009, and has been one of The Big Won’s Top 3 Chief Creative Officers for each of the last 3 years.
Since its debut in 2005, Diary of a Creative Director has strived to ask pointed questions and receive starkly candid answers from creative leaders whose career paths are truly aspirational. Do they think differently about those careers than most of us do about our own? What do they believe are the greatest keys to their success, and what hinders the success of others? What questions do they want answered when they are considering a move? How do they know when it’s time to change jobs? Can you ‘make it’ just by ‘having the book’?
To date, Diary of a Creative Director has featured numerous creative luminaries, including Alex Bogusky, Susan Credle, David Droga, Jeff Goodby, Gerry Graf, Tony Granger, Tor Myhren & Marcello Serpa.See Map
Who’s leading? Who’s following? And who is gaining, fast? Most importantly, where does your brand rank among the Most Influential Brands in Canada? Join us for the big reveal, and to learn the secret sauce of the Most Influential Brands in Canada… and the World!
Steve Levy, Chief Operating Officer, Ipsos Reid will reveal it all on January 26, 2016. Steve will be sharing results from the fifth annual Most Influential Brands study, including which brands are on top and which brands are on fire!
Next Generation Day is back for its 7th year. Students will get to experience ‘A Day in the Life’ at one of the agencies participating.
Students will begin the day at the TIFF Bell Lightbox, where they will have breakfast and listen to a panel of professionals from the advertising and marketing industry with various levels of experience. There is a Q & A period during which the students will have the opportunity to ask questions.
At noon, students will then leave for their assigned agency and upon arrival, will be given a guided tour of the office and Q&A session with key personnel. Students will be able to work with an interdisciplinary team of strategic and creative pros and some of their clients and get the opportunity to contribute ideas to an ongoing agency project.
8:00am – Registration & breakfast
8:20am – Students are welcomed
8:30am – Panel discussion and open forum with industry professionals
11:30am – Agency reps take students to agency offices
12:00pm – Office tours and lunch at agencies
1:00pm – Brainstorm with internal teams on a current project
3:00pm – Q&A with a team of staff in various roles
4:00pm – Networking and social event for Next Generation Day attendees
Prof. Gerard Puccio, Chair & Professor, Buffalo State
The fact that we live in an increasingly complex world is undeniable. What is shocking is that most organizational leaders, according to a global study conducted by IBM, are not confident that they have the skills to lead in times of such unprecedented change. The same 1500 plus executives were asked what skills would be most useful for leaders in the 21st century; they spoke with a resounding voice — CREATIVITY. Numerous other reports concur. In the age of innovation, creativity and creative thinking are considered essential success skills for professionals. Your success is highly dependent on your ability to solve problems, and in times of change, problem-solving efforts benefit greatly from an improved imagination. It is creative thinking that distinguishes run of the mill ideas from the extraordinary responses to marketing and advertising challenges.
In this interactive session, participants will walk away with
• a deeper understanding of the contribution creative thinking makes to professional success;
• a set of cognitive tools proven to enhance creative thinking; and
• a more open-minded attitude that encourages greater levels of creative thinking.
The challenge of addressing ‘change’ is something that touches marketers across the nation; whether it be trying to keep up with technological advancements, evolving internal business models or something as linear as developing a fresh marketing strategy.
In 2015, AOL was bought by Verizon, purchased the display side of the Microsoft Advertising business, and purchased Millennial Media; which has meant we’ve spent a significant amount of time addressing ‘change’ in how best to integrate 4 companies with 4 distinct cultures.
With this integration experience under our belt, we are in a unique position to address the challenge of change within the industry by exploring the Culture of Change and Transformation. Our goal is to highlight the benefits, challenges and opportunities that change allows for within the industry and leverage our recent experience to share what’s worked for us.See Map
Karin Schmidlin, Manager, Virtual Incubation Program, University of WaterlooSee Map
Panel Discuss with Scott Goodson, Founder, StrawberryFrog.See Map
Prof. Tim Silk, Sauder School of Business, UBC
Building brands is about creating meaningful associations – thoughts, feelings and beliefs – that are evoked when people think about a brand. This session will introduce an alternative approach to brand building where brands are built on shared values that resonate with the target market rather than characteristics of the product or service. This approach has important implications for how firms execute their market segmentation and communications.See Map
Keynote presentation by renowned business leader and Chairman & CEO Publicis Groupe CEO Maurice Lévy.See Map
Mark your calendars for a screening of the world’s best commercials from the 2015 Cannes Lions International Festival of Creativity.
Entertaining and provocative – it’s worth seeing what Canada was up against and what it takes to win!
350 King Street West
Toronto, ON M5V 3X5
Tel. (416) 968-3456