Managing Change: Transforming Business Without Losing Business

François Olivier, President and CEO, TC Transcontinental, and Interim President, TC Media delivered a keynote presentation addressing how the founding family has managed to transform Transcontinental from a small print shop to the largest consumer magazine printer in Canada & the 4th largest in North America within 50 years.

 

The Next Revolution Will Be Psychological Not Technological

Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman, Ogilvy & Mather UK, explained why he believes that the pace of technological progress is going to slow down over the next 20-30 years while neurological and behavioural insights into human decision making will increase.

 

How a Canadian Marketer (Shop.ca) Successfully Leveraged RTB (Real-Time Bidding) in Q4 2012 To Drive New Customer Acquisition

Learn from both the Exchange Lab and Shop.ca’s hands on experience of RTB and the Canadian marketplace. Drew Green, CEO/Founder of Shop.ca and Thierry Bazay, General Manager of The Exchange Lab provided an overview of each company and their partnership.

 

Powerful Connections: Making Business Personal

Facebook’s Steve Irvine led an engaging panel discussion on how to leverage the power of social to build close, lasting connections with people.

Moderator:
Steve Irvine, Group Director, Global Marketing Solutions, Facebook Canada

Panelists:
Duncan Fulton, Senior Vice President of Communications and Corporate Affairs, Canadian Tire Corporation & Chief Marketing Officer, FGL Sports
Emmie Fukuchi, Associate Vice President, Digital & New Media, AIR MILES Reward Program
Yona Shtern, Co-founder & CEO, Beyond the Rack

 

New Oxygen, New Growth

Earl Wilkinson, Executive Director and CEO of the International Newsmedia Marketing Association, discussed how news publishers are reinventing themselves to provide marketing solutions regardless of platform.

 

Next Generation Day Panel

Moderator:
Julian Brass, Founder & Publisher, Notable

Panelists:
Jill Nykoliation, President, Juniper Park
Christopher Walton, Supervisor, Advanced TV Solutions, Media Experts
Lynn Clarke, Marketing Director, Microsoft Advertising Canada
Michelle de Clair, Brand Group Director, Cossette
Emma Brooks, Digital Strategist, Publicis Modem
John Pace, VP, Group Account Director, one
Candice Lennox, Account Manager, The Hive

 

Successful Storytelling: Consumer Engagement

Burke Moody, Executive Director of AICE, will present a selection of award- winning work from the 2012 AICE Awards Show, superbly crafted stories, edited, mixed, color-graded and designed by AICE members across North America.

 

Chuck Porter, Chairman of CP+B and Chief Strategist of MDC Partners

Q&A between Chuck Porter, Chairman of CP+B and Chief Strategist of MDC Partners and Susan Krashinsky, Advertising and Marketing Reporter at The Globe and Mail. Continuing the conversation are two of the newest agency entrants to the Canadian advertising market (Anomaly and Union) and two of the country’s major marketers.

Moderator:
Terry Donnelly, MDC Partner’s Canadian Director of Business Development

Panelists:
Andrew Bridge, Managing Director, Virgin Mobile
Subtej Nijjar, Co-Founder, Union
Franke Rodriguez, Partner/President, Anomaly Canada
Karim Salabi, Executive Vice President, Marketing, RONA

 

The Consumer Journey: How the Psychology of Decision-Making Can Reveal New Opportunities for Marketers

Microsoft General Manager of Marketing Solutions Rick Chavez, revealed a game-changing new way of thinking about how consumers make decisions when purchasing goods and services across category—and how marketers can harness the power of technology to develop ground-breaking marketing solutions that go beyond traditional media buys.

 

Creative Technology and You: The Best Uses of New Technology from Around the World

Geneva Film Co.’s James Stewart, explored the most innovative uses of technology today. From 3D to gesture control and multi-screen delivery, see how brands are using NBDB (never been done before) technology.

 

Physical Meets Digital: How to increase your marketing ROI with integrated cross-media communication

Find out what relationship marketing is all about from Mark Morin, President, Strategies Marketing Direct. Discover how to build, manage and scale customer relationships efficiently and effectively.

 

The Mindset Divide: Understanding how your audience’s mindset differs will enable you to drive more engaging relationships

Alison Lange Engel, Global Marketing Director at LinkedIn shared her industry insights and presented LinkedIn’s global research with TNS, “The Mindset Divide,” a global study revealing how emotions differ between personal and professional networks.

Gary Fearnall, Director of Global Marketing Solutions at LinkedIn Canada, showed how to harness the power of LinkedIn Marketing Solutions, including real-life examples for building meaningful relationships on LinkedIn.

 

Content Connections

Yahoo! Canada’s Nick Drew, Research Manager, discussed how Canadian consumers look for quality content online, how they engage with it across devices, and why this is important to marketers. Following Nick there was an engaging panelist discussion.

Panelists:
Steve McAllister, Managing Sports Editor at Yahoo! Canada
Kayan Ng, Digital Marketing Manager, Volkswagen Canada
Mariele Calvo, Project Manager at ZenithOptimedia
Michelle Campbell, Digital Strategist at TAXI

 

The Most Influential Brands in Canada

Steve Levy, President, IPSOS REID, shared the results from the second annual Most Influential Brand study. Unveiled were the most influential brands in both Canada and the world. More than this, the “secret sauce” of brand influence was shared.

Hear from all the top brands involved in the study below: